Research In Motion: 3 Ways It Can Be Saved And Trade At $30

Richard Saintvilus profile picture
Richard Saintvilus

Several weeks ago I wrote an article that chronicled Research In Motion's (RIMM) rise to prominence and its eventual swift fall from grace. It sort of reminded me of MTV's Behind the Music or ESPN's Outside the Lines. The only things that were missing were the interviews from the key players themselves. The article was called Research in Motion: The Real Story Behind Its Sad Ending.

Through a series of missteps, which include several failed product launches, earnings misses, execution failures as well as losing its critical enterprise leverage, the company went into a tailspin that has resulted in where it is today - on the verge of irrelevance. I suppose some might say the fact that I've used the term "on the verge" is a tad too optimistic, but since writing that article, I have started to look into what can save the company from a total collapse. Again, that's assuming the collapse is not already here. Without rehashing too much of what was previously discussed, let's first understand a few things about the company's history.

RIM had a monopoly over the enterprise and its biggest challenge, or perhaps its only challenge, was to preserve it. This was something that it was unable to do as soon as Apple (AAPL) entered the market with the first generation iPhone - effectively, the game was over at that point, only nobody had realized it yet. Realistically, it would be tough for anyone to make assumptions about any market leader losing share to a newcomer encroaching on its turf (even if it's Apple), much less predict the end of one that has been as dominant as RIM had been.

For years, it maintained that enterprise monopoly for no other reason than the fact that its Blackberry email service was not only readily available, but

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Richard Saintvilus profile picture
After 20 successful years in the IT industry, Richard Saintvilus decided his second act would be as a stock analyst - bringing logic from an investor's point of view. His goal is to remove the complicated aspect of investing and present it to readers in a way that makes sense. Richard's work has been featured on CNBC, Yahoo! Finance, MSN Money, Forbes, Motley Fool and numerous other outlets.

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