Daily Newspaper Circulation Drops 2.1%

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Includes: DJ, GCI, GHC, MNI, NYT
by: Judith Levy

Weekly circulation at U.S. dailies has dropped 2.1% over the past six months, according to the Audit Bureau of Circulations. Sunday papers saw a 3.1% drop in circulation over the same period. The figures reflect 745 of the country's 1,400 or so daily newspapers. The New York Post bucked the trend with a 7.6% rise, followed by the New York Daily News with a 1.4% gain. The Dallas Morning News saw a 14.3% decline, due in part to a circulation cutback to within about 100 miles of Dallas. Newsday saw a 6.9% decline. Newspaper circulation has been dropping steadily as news consumers have turned increasingly to other media, particularly round-the-clock cable TV news and the Internet. Still, the 2.1% decline is less severe than the 2.8% drop in the six months that preceded it or the 2.5% decline in the year-ago period. Though consumers appear to be losing interest in physical newspapers, they are visiting newspaper websites more often: Nielsen/NetRatings data indicate a 5.3% increase in site visits in Q1 2007.

Sources: Wall Street Journal, New York Times, MoneyCentral
Commentary: Why Print Journalism Will Never Really Die • Print Media: Less Predictable Revenue Doesn't Mean It's Over • Fewer Newspapers With Lower Circulation Is the Way of the Future
Stocks/ETFs to watch: The New York Times Company (NYSE:NYT), Washington Post Co. (WPO), Dow Jones & Company Inc. (DJ), Gannett Co. Inc. (NYSE:GCI), The McClatchy Company (NYSEMKT:MNI), The Tribune Co. (TRB), Belo Corp. (NYSE:BLC)
Conference call transcripts: The McClatchy Company Q1 2007, The New York Times Q1 2007, Dow Jones Q1 2007, Gannett Q1 2007

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