King Digital: 'Paradise Bay' And 'AlphaBetty Saga' Netted $4.71 Million Last August

Motek Moyen profile picture
Motek Moyen
6.77K Followers

Summary

  • AlphaBetty Saga disappoints because is not getting monetized well among iOS device players.
  • On the other hand, the simulation game Paradise Bay has breached $3 million in net sales.
  • A stronger focus on non-puzzle games is beneficial to King Digital.

King Digital (BATS:KING) really needs to expedite its expansion beyond its old match-three puzzle game formula. Unlike Paradise Bay, the recently released AlphaBetty Saga (a word puzzle game rework of Candy Crush Saga) continues to underperform.

King released this game June 3 but, as per the latest data from SensorTower, the iOS version of AlphaBetty's estimated global net gross (30% cut of Apple (AAPL) was deducted) bookings last August was only $700k. The Android version of AlphaBetty Saga actually generated more sales last month with $910k.

The lukewarm reception of iPhone/iPad gamers hints at an uncertain future for AlphaBetty Saga. The success of any mobile game is dependent on them winning enough interest from generous iOS device gamers.

SensorTower's chart below reveals AlphaBetty Saga only had net average daily sales of less than $60k. This is sub-par performance considering King's huge number of monthly active players. Unlike Candy Crush Soda Saga, this word puzzle game of King is not gaining worldwide adoption.

AlphaBetty Saga apparently gets more than 60% of its sales from the U.S.

(Source: SensorTower)

September also might be disappointing. AlphaBetty saw a huge decline in the number of average downloads, especially in the United States. From a high of more than 120k/day, the average number of downloads dropped to 50k/day by the end of August.

(Source: SensorTower)

The weak cash flow from AlphaBetty makes me believe that many paying players have grown weary of King's habit of regurgitating the old match-3 puzzle concept of Candy Crush Saga. It's high time for the management to focus more on other genres.

Building On The Previous Success of FarmVille

Launched only during the first week of August, the FarmVille 2-inspired Paradise Bay's iOS-only global net gross bookings already reached $3.1 million. This goes to show that making games out of old hit mobile

This article was written by

Motek Moyen profile picture
6.77K Followers
Motek Moyen is a financial analyst, technician, and Adobe multimedia content creator. He studied Mathematics, Commercial Advertising, and Computer Science in the 1990s. He does not trade stocks.

Disclosure: I am/we are long KING, ZNGA, AAPL. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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