McDonald’s Japan Introduces Shrimp Burger to Lure Back Customers (MCD, YUM)

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Includes: MCD, YUM
by: Steven Towns

Fear of mad cow and the news of an outbreak in 2002 along with continued worries over the U.S. beef supply have hurt McDonald’s (NYSE:MCD) sales in Japan. Interestingly enough McDonald’s Japan receives its beef from Australia. At any rate, McDonald’s remains Japan’s #1 restaurant chain (some may argue and call it “fast food

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