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What The New 'Star Trek' Series Means For CBS Investors

William Bias profile picture
William Bias


  • CBS’s management understands that sci-fi/fantasy is in hot demand.
  • CBS wants to adapt to the streaming media age to encourage consumer demand.
  • A possible split from Star Trek’s story “canon” could prove to be problematic creatively.

Image source: Star Trek.com

On Monday, CBS Corporation (CBS) announced a new Star Trek series that will premiere on traditional national television via the CBS television network. After that, all new episodes will be streamed through CBS's All Access app. This demonstrates an interesting development in the world of media, sci-fi fantasy and the investment world. Let's examine.

Management understands Star Trek's potential

The management of CBS clearly understands that fantasy is in demand. The rebooted J.J. Abrams' Star Trek movie franchise turned into a huge blockbuster. Walt Disney's (DIS) Marvel-based films, as well as Hasbro's (HAS) Transformers live action films, experienced a great deal of success. An article on the Orange County Register's website, offered an interesting theory as to the popularity of sci-fi/fantasy tales. Dismal viewpoints about the state of the economy, the middle class and upward mobility leave people wanting to escape reality. Star Trek can offer that to consumers.

Media savvy

CBS's management understands that younger people tend to consume less television. This was something that Disney's management alluded to in its Q3 earnings call. Making this new Star Trek show exclusive to its All Access app not only demonstrates that CBS is willing to adapt to changing consumption patterns, but hasten them. Keeping Star Trek exclusive to the app will help kickstart the transition to this new era marked by subscription-based streaming services. Personally, I think this represents a play on a fan's "Trekker" mentality. Star Trek fans tend to feel like they are a part of an exclusive community or club. In a streaming media consumption world, people may be willing to pay to be part of this club.

Interestingly, CBS also looked towards history as a guide in building the Star Trek brand among audiences. CBS's management understands that Star Trek rose

This article was written by

William Bias profile picture
I have been analyzing stocks since 1992 and a freelance writer since 2012.

Analyst’s Disclosure: I am/we are long DIS. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Author is a big Star Trek fan.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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