Advisors, like most people, are more interested in pressing the gas pedal and advancing in their careers than in pressing the brakes and stopping. Yet, as in driving, a timely application of the brake pedal can save your life. And so it is with regulatory compliance: It's not as fun as bringing in new clients but paying it heed can save you a lot of time-consuming headaches, not to mention severe penalties.
For that reason, I'm pleased to introduce a new SA contributor, Michelle M. Waymire, because she takes a headachy subject and makes it quite comprehensible. In the first in a series on how advisors can use social media without crossing red lines, she discusses how to avoid de facto advertising. Here's a small excerpt:
"If you try and post recent performance data (and I highly recommend that you don't), that's pretty clearly an advertisement. But what if you share an interesting article on the economy? What about lighthearted pictures from around the office or your recent vacation? Where do you draw the line?"
And here are some more links for advisors' reading pleasure today:
- Eric Nelson defends much maligned stocks, asking: How can you not love equities?
- Answers Ambrose Evans-Pritchard: Time to stop dancing with equities on a live volcano.
- Nice digest of the fiduciary rule change.
- Uncle Sam may have made a very poor investment in nationalizing student loan debt.
- Morgan Stanley wants to be top of mind for cash-tight wealthy investors through custom loans.
- Charles Schwab offers a risk-managed trading strategy.