We are bullish on the prospects for incrementally higher listings growth, ASPs and conversion rates resulting from a significant increase in Apple iPhone listings on the eBay U.S. site beginning June 29. We believe a strong start for eBay listings in the month of July may translate into better than expected Q3 management guidance during the company’s upcoming earnings call later in the month.
In addition, we believe eBay may also realize longer-term growth from iPhone listings internationally, as distribution by worldwide carriers is determined.
The analysts say there are currently about 11,000 iPhone related listings on the site, compared to 15,000 Wii-related listings, 15,000 related to the Xbox 360, and 14,000 related to the Playstation 3. In another note, RBC’s Mark Sue reports that as of Sunday there were 2,000 iPhones for sale on eBay at an average price of $800.