Jones Soda: What's Behind Its Recent Surge?

| About: Jones Soda (JSDA)

Last month, I wrote about Jones Soda (NASDAQ:JSDA), and said that it looked like the stock was getting some fizz back.

Since then, the stock briefly dipped back below its 200-day moving average, but recently recovered in a big way.


JSDA Chart

There has been no real news to account for the surge in the stock, but over last Wednesday and Thursday, it spiked as much as +25% higher on a big pickup in volume.

This brought the stock back above its 200-day, but on Friday it came close to bumping up against its overhead 50-day average. This is a natural area of resistance, and I expect the stock to pullback, and digest this big move. But after that, I believe the stock will get back above this level, and move back into the low $20s.

The stock got way, way ahead of itself on that out-sized run to $32 back in April. I actually shorted the stock briefly, as I thought it would retraced some of that move. But I didn't think it would come all the way back down to $14. I view any level in the mid-teens as attractive longer-term.

Disclosure: The author is long JSDA.

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