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Zeta Global Raises $140 Million For Acquisitions

Apr. 27, 2017 10:59 AM ETZeta Global Holdings Corp. (ZETA)ADBE, BX, CRM, IBM, ORCL


  • Advertising technology company Zeta Global has raised $140 million in new equity and debt facility funding.
  • Zeta wants to use the funding to acquire promising 'team and tech' solutions to add to its suite of marketing technologies.
  • The company completed 2016 by growing revenues 50%, to $300 million and is continuing to grow despite macroeconomic uncertainty.

Technology ‘unicorn’ Zeta Global (NYSE:ZETA) has announced a large new funding round totaling $140 million, of which $115 million is new equity and $25 million is a debt facility.

I last wrote about Zeta in October 2016 in my article, Zeta Global Has Worldwide Ambitions But An IPO Will Wait.

The company, which was founded in 2007 by CEO David Steinberg and former Apple (AAPL) & Pepsi-Cola (PEP) CEO John Sculley, uses ‘people-based, precision marketing’ technologies to help major brands and advertisers enhance and better target their multi-channel marketing efforts to increase ROI.

Below is a brief video interview of the two founders:

(Source: 5W Public Relations)

CEO Steinberg recently hired Donald Steele as the company’s first Chief Revenue Officer as the firm finished 2016 with $300 million in revenues.

In October 2016 Zeta also appointed Jarrod Yahes as Chief Financial Officer. Yahes was previously CFO of Jackson Hewitt, a nationwide tax preparer.

Although the company is not in a rush to IPO, Steinberg is laying the groundwork for that eventuality, should the market be receptive to the firm’s offering at an appropriate valuation.

I recently spoke again with the CEO about recent milestones, the new financing and other related topics.

(The following has been edited for brevity.)

Since October 2016, we’ve seen the surprise election of Donald Trump, followed by what appeared to be a ‘Trump bump’ in business activity in January - February, and then a bit of a ‘fallback’ in the past few months. What has changed for Zeta in terms of overall business conditions over the past 6 months or so?

Other than a macro political shock, Zeta hasn’t seen a downturn immediately before or upswing after. Most of our sales process is a three- to six-month cycle. We have not seen clients spending any less than in the past, and

This article was written by

Donovan Jones profile picture

Donovan Jones is a research specialist with 15 years of experience identifying opportunities for IPOs and software companies.

He also leads the investing group

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