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Tesla: Where's The Solar Roof?

Jul. 05, 2017 1:07 PM ETTesla, Inc. (TSLA)140 Comments
Bill Maurer profile picture
Bill Maurer


  • Installations were supposed to start in June.
  • California market has less of a weather season
  • Tesla continues to be late with another product.

I continue to be amazed at how many people continue to believe in Elon Musk and Tesla (NASDAQ:TSLA), despite the company continuing to miss timelines, guidance, etc. Earlier this week, Elon Musk basically reduced his guidance for Model 3 production in 2017 for the second time, meaning many consumers will be waiting many more months to get their vehicles. Unfortunately, this isn't the only product consumers are waiting for, as Tesla still has not delivered its highly anticipated, game changing solar roof product.

In recent months, Tesla allowed consumers to place a deposit to get in line for the solar roof. The company also provided a calculator that showed how much money the product could make (or "save") them over 30 years, although the assumptions were questionable. Also, key items like additional property taxes were left out, and the high upfront cost of the product seemed to have many shy away. In the image below, you can see how Tesla stated the product would be rolled out.

(Source: Tesla solar roof site)

Recently, Bloomberg had reported that installations were going to start on June 30th, the last day of the month. However, InsideEvs found out through another source that Tesla denied this report, saying it had no installations scheduled to start on that Friday. At this point, we still have no definitive date on when the roofs will actually be rolled out.

If one thinks logically, however, Tesla is even further behind schedule than one may think. The company said that the average solar roof would take 5-7 days to be installed, roughly similar to a normal roof installation. However, starting on June 30th would put you up against a weekend leading into the July 4th holiday, where consumers may not be home and installers may not be working.


This article was written by

Bill Maurer profile picture
I am a market enthusiast and part-time trader. I started writing for Seeking Alpha in 2011, and it has been a tremendous opportunity and learning experience. I have been interested in the markets since elementary school, and hope to pursue a career in the investment management industry. I have been active in the markets for several years, and am primarily focused on long/short equities. I hold a Bachelor of Science Degree from Lehigh University, where I double majored in Finance and Accounting, with a minor in History. My major track focused on Investments and Financial Analysis. While at Lehigh, I was the Head Portfolio Manager of the Investment Management Group, a student group that manages three portfolios, one long/short and two long only. I have had two internships, one a summer internship at a large bank, and another helping to manage the Lehigh University Endowment for nearly a year. Disclaimer: Bill reminds investors to always do their own due diligence on any investment, and to consult their own financial adviser or representative when necessary. Any material provided is intended as general information only, and should not be considered or relied upon as a formal investment recommendation.

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