Entering text into the input field will update the search result below

Commercial Augmented Reality Is Where Vuzix Should Reward Shareholders

Jul. 10, 2017 3:28 PM ETVuzix Corporation (VUZI)20 Comments
Samuel Rae profile picture
Samuel Rae


  • Commercial use augmented reality technology is set to expand from fringe to mainstream over the next five years.
  • Vuzix is well positioned to take advantage of this shift.
  • If the company can capitalize on its M300 technology and, beyond that, its M3000 hardware, it could be a serious industry player in this subsector of the AR/VR space.

Vuzix Corporation (NASDAQ:VUZI) has been the subject of some pretty intense scrutiny here at Seeking Alpha over the last six months. The company seems to split the investment community right down the middle, with bulls pointing to the growth potential of what is essentially a brand new industry as indicative of parallel growth potential for Vuzix, while bears highlight the company's financials to-date and its track record of relatively lackluster sales as being supportive of a valid short thesis.

At the start of June, the company announced the commercial launch and availability of the latest iteration of its lead product line, a smart glasses product called the M300, and I believe this launch marks the first steps toward Vuzix becoming an industry leader in the commercial and industrial application augmented reality space. Further, I believe that the company's focus on the industrial and commercial side of the industry is a calculated and potentially rewarding strategy.

For those new to this one, Vuzix is a New York-based technology company that's focused on the development and retail of wearable technology. Its primary focus is on the above noted smart glasses technology class, with the first iteration of the technology (from a commercial availability perspective) being a pair of glasses called the M100. Most reading will already be familiar with this type of technology, with the familiarity likely driven by the mainstream media coverage of Alphabet's (GOOG) (GOOGL) attempts to bring its Google Glass product to market a few years ago.

Google failed pretty miserably and many have taken this failure as indicative of a lack of market readiness for this sort of product. From a consumer perspective, this might be correct. Privacy concerns, comfort (wearability), and technological capability, alongside a whole host of other inputs, seem to have contributed to Google Glass's lack of attractiveness not just to the individual

This article was written by

Samuel Rae profile picture
Majority interest in long term low risk holdings. Sometimes dabble in other assets but not on a large scale basis. Interested in gold, silver, equities.

Analyst’s Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Recommended For You

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.