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Sirius XM: Growth Via Amazon


  • Amazon can pave the way for more income at SiriusXM.
  • As well, Sirius XM has its hefty investment in Pandora.
  • It can leverage both of these to take streaming music to voice recognition devices.

by Brandon Lipani

Sirius XM (NASDAQ: NASDAQ:SIRI) has been changing the way we listened to the radio since the early days when satellite radio first debuted in 2002. The idea of streaming radio through satellites instead of using radio waves was a big game changer for the world of radio at the time.

Sirius XM's business model of being a subscription-based music service was a huge culture shift at a time before subscription services like Netflix (NASDAQ: NFLX), Spotify, and Hulu were the standard for content consumption. Sirius XM took another huge gamble investing half a billion dollars in Howard Stern to bring an audience to their new platform back in 2006. Sirius XM expanded its reach again that year with the addition of Sirius Internet Radio, being available worldwide on the internet to any of its subscribers with a valid username and password to existing radio subscriptions.

Sirius XM is a company that has always been on the cutting edge and changing the landscape of the radio business. Sirius XM noticed another changed happening when the iPhone was released and was one of the first companies out of the gate with a mobile app for iOS and Google Android.

Staying relevant.

Sirius XM is showing again they know how to stay on the forefront of radio with the new Amazon (NASDAQ: AMZN) Echo integration. The Amazon Echo is the leading smart home speaker today and is the standard for voice control using the Amazon Echo assistant Alexa. Sirius XM which has from the start been perceived as an in the car type of service is now opening themselves up to a new world of possibility’s to become part of everyone’s in home speaker system.

The Amazon Echo offers internet radio already with companies like iHeartradio, TuneIn, Pandora (NASDAQ: P

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