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General Mills: Blue Chip Consumer Staples Stock Trading At Fair Value

Jul. 12, 2017 8:50 AM ETGeneral Mills, Inc. (GIS)9 Comments
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Written by Nick McCullum on July 10th, 2017, for

The consumer staples industry has a compelling value proposition for conservative investors.

Why is this?

The consumer staples sector has historically been one of the best-performing sectors of the stock market - while also having the best recession performance.

Traditional financial theory suggests that additional risk must be assumed to generate excess returns. The outperformance of the consumer staples sector indicates that this is not necessarily true.

General Mills (NYSE:GIS) is one of the most well-known consumer staples stocks. Furthermore, it is also one of the "bluest" blue chip stocks around.

General Mills has a very long operating history, being founded in 1928.

Further, the company and its predecessors have paid dividends without interruption for 117 years, and its current dividend yield is 3.7%.

In fact, General Mills is a member of the Dividend Achievers, an elite group of stocks with 10+ years of consecutive dividend increases.

General Mills’ very high dividend yield, long corporate history, and strong dividend history make it stand out to long-term investors.

This article will analyze the investment prospects of General Mills in detail.

Business Overview

General Mills was founded more than 150 years ago as a single flour mill in Minnesota.

Since then, the company has grown into a global food and beverage giant, selling more than 100 brands in 100+ countries.

General Mills operates in four main segments:

  • U.S. Retail ($10.0 billion of ’17 revenue)
  • International ($4.6 billion of ’17 revenue)
  • Convenience Stores and Foodservice ($1.9 billion of ’17 revenue)
  • Joint Ventures ($1.0 billion of ’17 revenue)

More details about each operating segment can be seen below.

Source: General Mills Website

In the introduction to this article, I noted that the consumer staples sector has a long history of delivering outsized shareholder returns.

This article was written by

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Sure Dividend helps individual investors find high quality dividend growth stocks with strong competitive advantages suitable for long-term holding. The authors who write for Sure Dividend on Seeking Alpha are as follows:Bob CiuraBen ReynoldsJosh Arnold

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