Apptio Faces Vast Opportunities And Challenges

|
About: Apptio (APTI)
by: Prasanna Rajagopal
This article is exclusive for subscribers.
Prasanna Rajagopal
Long only, growth at reasonable price, tech, value
Summary

Apptio faces vast opportunities in this new world of cloud and hybrid computing environments

Faces competition from existing, low-cost tracking tools such as spreadsheets.

Selling to Global 10,000 presents scale challenges and can lower average subscription contract value.

Can Apptio stay independent?

The proliferation of cloud services such as Salesforce (NYSE:CRM), Workday (NYSE:WDAY), ServiceNow (NYSE:NOW), Amazon Web Services (NASDAQ:AMZN), Microsoft Azure (NASDAQ:MSFT), or Google Cloud Platform (NASDAQ: