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Football Season Is Kicking Off And Sponsors Spend Big

Aug. 30, 2017 3:13 PM ET1 Comment
Andrew Kraemer profile picture
Andrew Kraemer


  • NFL sponsorship revenue reached $1.25 billion last year.
  • Stadium sponsors get a stock bump after a win.
  • NFL expects $25 billion annual revenue in 2027.

Football season is kicking off! So starting opening day (September 7th) the ADS ARE COMING!

Sponsorships in the NFL are big business, in 2016 sponsorship revenue generated $1.25 billion for the year. That was a 4.3% increase over 2015 despite NFL ratings issues (source). Spread out, $1.25 billion was spent over 256 games in regular season and then playoffs.

Who is spending this money?

Would it be a surprise if I said the beer industry spent the most money on NFL sponsorships in 2016? Led by Anheuser-Busch (BUD), beer companies spent 5.5 times more on NFL properties than the average sponsor during the 2016-2017 season according to IEG research.

The second largest category was the auto-industry with new NFL sponsor Ford (FORD) helping out. Ford becoming the official truck of the NFL.


Here is a list of NFL Sponsors

To give you an idea of the companies sponsoring the NFL.


How does Advertising help these companies?

The 185 million fans of the NFL is the kind of audience that any brand would want to influence. So much so that the NFL can charge big bucks to tap the audience.

  1. Build Brand Awareness - Any sponsorship is highly visible to the NFL audience and those brands can leverage the fandom power of the country's favorite players, teams, leagues.
  2. Increase Sales - That brands being sponsored by athletes or teams are highly visible by their fans and those recommendations carry weight
  3. Drive Brand Excitement - Beyond creating awareness, these brands can utilize the NFL's reach to launch new products or events. Football excites fans and brands can become synonymous with that excitement.
  4. Reach a New Audience - The NFL has partnerships in 32 large cities (32 teams) plus all over the country. Most of the companies that sponsor the NFL have

This article was written by

Andrew Kraemer profile picture
Andrew is the founder and finance ninja of the Investing Blog, WalletSquirrel.com. He is a 30-year-old millennial dividend investor and side-hustle entrepreneur.

Analyst’s Disclosure: I am/we are long VZ, MSFT. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

My full portfolio is here: http://walletsquirrel.com/portfolio/

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (1)

I don't think TD Ameritrade is an official sponsor as your graph indicates. I believe they dropped them last year.
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