Seeking Alpha's Weekly Media, Tech, And Finance News Roundup

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by: SA Hana Abduljaami

Summary

The weekly news roundup covers general media market and business/finance news.

Its purpose is to highlight information relevant to the advertising and marketing environment Seeking Alpha competes in.

So, what about  those 2017 digital trend predictions?

Earlier this year, Edelman Digital released its 2017 Trends Report, highlighting eight possible directions for digital this year. This week’s must-reads attempt to show how the industry is responding to and delivering on four ways Edelman Digital suggested the paid media industry would adapt to an uncertain and evolving marketing world.

Traditional media companies will accelerate their digital transformation:

Brands will shift investment to channels that are digital but tangible

Multi-channels will continue to integrate

Measurement will attempt to keep up

Other interesting reads from the past week

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