Shot Show 2018: Does Market Share Matter?

Maks F. S. profile picture
Maks F. S.


  • A quick overview of the firearms industry.
  • A deep dive into the topic of "market share" and whether it matters to firearms investments.
  • A discussion of the latest inventory data for American Outdoor Brands and Ruger.
  • A discussion of how various manufacturers are handling the slowdown as it relates to pricing and production.
  • A back of the napkin outlook for AOBC stock.

I recently had the pleasure of attending the latest annual firearms and outdoor convention, the NSSF Shot Show, held in Las Vegas at the Sands Expo Center.

I recently wrote about the show and what it means for the firearms industry in my article, "Shot Show 2018 - The Sober Up Show?". In that article, I outlined five key questions I wanted to have answered by the industry in order for firearms and firearms-related investors to have the information that they need in order to make informed investment decisions.

While I have skipped ahead and written an article in the past few days which deals directly with Ruger (RGR), "Shot Show 2018: Ruger - The Right Mix Of People, Products And Processes," today, I wanted to take a step back and start looking at the bigger picture, addressing the five questions which I believe impact every firearms-related investment and company, from the production to the distribution end.

(Author's Note: I really thought I would be able to cover all five questions and speak broadly about the things which I have learned all in one article. Boy was I wrong. After over 3,700 words and 18 pages addressing just the first topic, I realized I would be better served breaking this down into multiple articles in order for the information to be digested and the importance of each point not to be diluted. I apologize for the novella but look forward to our continued discussion of the industry and the companies which we all love.)

Before we dive into the questions I want to point out that at least the firearms industry listens. And after publishing my previous article, I had two publicly traded companies and a number of smaller companies and financial analysts reach out in order set up a meeting while

ChartAOBC Revenue (TTM) data by YCharts

ChartAOBC Operating Margin (TTM) data by YCharts

ChartAOBC Inventories (Quarterly) data by YCharts

ChartAOBC data by YCharts

This article was written by

Maks F. S. profile picture
Intrepid Leader at an RIA.  My firm and I simplify the lives of busy clients by providing ongoing financial planning and asset management. this is done by providing our clients customized, ongoing comprehensive financial planning, and customized investment advisory services tailored to the clients' needs. As a fiduciary, we have a legal obligation to put the needs and interests of our clients above our own. Specialties: fee based comprehensive financial planning, retirement planning, life insurance and protection planning.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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