Entering text into the input field will update the search result below

Will Alteryx Tap Into The Hyperactive Startup Pool?

Mar. 06, 2018 7:43 PM ETAlteryx, Inc. (AYX)1 Comment
Sramana Mitra profile picture
Sramana Mitra


  • The SaaS market is a healthy, robust, exciting cauldron of innovation.
  • There's a pool of hyperactive bootstrapped or seed-funded startups that could be diamonds in the making.
  • Which of them can Alteryx invest in or acquire? What other partnerships can it form?

According to IDC, the worldwide market for big data and analytics software reached approximately $49.1 billion in 2016 and is expected to grow at a five-year CAGR of 10.6%. Within the broader business analytics software market, Billion-Dollar Unicorn Alteryx (NYSE:AYX) addresses the business intelligence and analytic tools, analytic data integration and spatial information analysis markets that accounted for $18 billion in 2015 and are expected to grow to approximately $27 billion in 2020.

Alteryx's Journey

Irvine, California-based Alteryx was founded in 2010 by CEO Dean Stoecker, CCO Olivia Duane Adams, and CTO Ned Harding. They had originally registered the company as SRC LLC in 1997 with a vision to build tools that would allow customers to engage in strategic applications and conduct tactical execution against those strategies. They started out as system integrators offering cloud-based analytics applications. It was in January 2006 that they rolled out the first version of the Alteryx product. It grew out of the need to create one single tool with many capabilities that could manage various technologies with fewer resources.

Today, Alteryx is a leading provider of self-service data analytics software. Its subscription-based, end-to-end analytics platform allows organizations to easily prepare, blend, and analyze data from disparate sources and come up with data-driven decisions. This is done through visual workflows and an intuitive drag-and-drop interface that can eliminate the need to write code and reduce time-consuming tasks to a few mouse-clicks. It aims to make the platform as ubiquitous in the workplace as spreadsheets.

Alteryx was bootstrapped initially with a little help from family funds. In 2011, the company raised $6 million in funding from SAP Ventures. Since then, it has raised $163 million from investors including Insight Venture Partners, Iconiq Capital, Meritech Capital Partners, Sapphire Ventures, and Toba Capital. It raised $85 million in its latest round in October 2015 at a valuation

This article was written by

Sramana Mitra profile picture
Sramana Mitra is the founder of One Million by One Million (1M/1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Full bio can be found at http://www.sramanamitra.com/bio/

Recommended For You

Comments (1)

JKB2004 profile picture
Thanks Sramana. Tell me, there's more to the story here than ETL (ala Infomratica and Mulesoft) and Visualizaitons (ala Tableau)....correct? What else besides that is this company? I feel like there's something more around data science as they market to data scientists yet can't quite figure out the total picture on that. If you can explain that or what a potential "full use case" of AYX might be that would help a ton. Thank you.
Disagree with this article? Submit your own. To report a factual error in this article, . Your feedback matters to us!
To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.