As Goes Facebook So Goes An Entire Fallacy

Mark St. Cyr profile picture
Mark St. Cyr

Regardless of where one stands on the entire social media complex, one thing is certain: "it's different this time" is over.

The dirty little secret contained within that mantra that's been used ad nauseam over these ensuing years, is there are many who built their careers, fortunes, or guru status based upon just that. i.e., "It's different this time."

The problem now coming to light is, well, yes it was, just not for anything they were espousing. And that's now a very big problem for the entire social-media complex, along with tech in general. i.e., Wall Street's now going to be asking its own very old but never-changing question in times like these; i.e., "Where's the money?"

Social was supposed to deliver advertisers the-edge-of-all-edges. Again, it was told/sold as to deliver matches of enthusiastic eyeballs, supplied with a wallet filled with credit cards (hopefully not already maxed out) to purchase their wares via carefully targeted ads." How could they miss," was the clarion call. After all, they were talking about billions upon billions of eyeballs.

Well, they did deliver the "eyeballs" part. The only issue is that many, if not all, were teenagers with no jobs or wallets.

To top it off, many of those that should be of precisely the "golden age" for advertisers (18-35 thereabout) were just like those of the younger cohort; i.e., no job, no wallet, no career, just school, and debt, lots of it.

The only insult to injury (for advertisers that is) was that both of these demographics despised, deplored, reviled, spurned, (no hyperbole intended) any intrusion such as an "ad" into their streams. And when it came to the demographic sets above? (i.e. 35+) Two- fold whammy.

First: Those that were accustomed to ads had a built-in ignore feature honed via years of late-night

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Mark St. Cyr profile picture
Mark is one of the very few that can actually make the claim of being a recognized expert and authority and mean it. His insights on global markets, Wall Street, business, motivation, and entrepreneurship have been increasingly sought. His diverse writings appear regularly on, or referenced by, many of the world’s top media sites, blogs, papers of record and more across the web and around the globe reaching millions. With over 165 countries routinely visiting his blog looking for insights and observations, it puts him into that rare category of “Leading Authorities” on the world stage today. Starting his career at age 18 holding every title from janitor to CEO he’s personally overseen budgets, and companies ranging from the local independent, to the larger corporate entity with revenues nearing $100 million annually. Without a formal higher education to rely on he made his way through effort and hard work to be named Vice President of a multimillion dollar corporation at age 23. He held his first position as CEO at 28. A top performer in both sales and management, he has also trail blazed opening ethnic markets and advertising campaigns that included some of the worlds foremost global corporations. Mark also served in such roles as corporate liaison to the USDA. He’s been trained, certified, and was one of the pioneers writing company compliance programs for the NASA inspired HACCP program. He has also worked and consulted within the television, radio, and advertising industry. He is one of the very few with a verifiable track record in correctly calling for caution as others remained oblivious to the dangers across multiple industries - for them only to be blindsided by tumultuous upheavals causing $10’s of Billions (yes that’s a B) of both dollars or market share losses. His first book, A Fist Full Of Markers (2012 StreetCry Media) was launched with no fan fare, no social media, and no advertising to what many marketing skeptics called ” a doomed window” for a launch (just three days before Christmas) to results typically not seen for many that make the so-called “best seller” list. Mark retired at the age of 45 although he continues to actively write, and speak. His articles currently share an audience of millions at any given time, and is still growing. He believes, “Properly articulated actionable advice has no boundary.” All this from someone who is not afraid to admit: He has a hard time spelling cat without spell checker.

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