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A Beaten-Down Dividend Growth Name: Deep Value In Kroger

Apr. 10, 2018 3:11 AM ETThe Kroger Co. (KR)WMT, AMZN7 Comments

Summary

  • Shares of Kroger have been beaten down by nearly one-third in the last year and a half, with a major leg down following the most recent earnings.
  • The fundamental picture suggests there are strengths and weaknesses in key indicators, and while this justifies some selling, we believe it is overdone.
  • We see deep value at $20 even utilizing the conservative end of 2018 guidance.
  • Keep in mind this is a dividend growth name.
  • The company is innovating by pushing for digital improvements, testing concept restaurants and utilizing smart pricing.

Kroger (NYSE:KR) has been a battleground stock for over a year. With the most recent action in the name, we alerted members of BAD BEAT Investing to this stock last week but we feel it is prudent to share this with the broader Seeking Alpha community. It is our thesis that despite flat earnings, sentiment has driven this name into value territory. The company remains highly profitable, and is in our opinion a valuable long-term investment for dividend income, as well as market value capital gain.

Recent price action

We believe that the stock has seen an incredible fall and could be under pressure in the coming months, allowing the savvy investor to pick his/her spots to enter the name:

Source: Yahoo finance

We are of the opinion that Kroger shares are in value territory and are a bargain the closer they get to $20. At $20 a share, or below, shares offer deep value in our opinion. So what is going on here with this action?

Latest earnings resulted in another leg down

The most recent earnings were painful, but Kroger’s strategic developments and large market presence will give them an edge in the grocery industry for years to come. While there are 'scary' and 'new' headwinds in the form of strong industry competitors, we think these fears are overblown. Despite the convenience of online shopping, most groceries are still purchased in person. That said, Kroger has also successfully managed to compete in this regard as well. We see them as undervalued based on even modest quantitative forecasts, as well as new strategic initiatives.

When we think about the most recent few quarters, the key takeaways to be aware of are that sales are growing, margins have been slightly pressured, and earnings are about flat. While guidance is shaky, the stock is no longer

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Analyst’s Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in KR over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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