Warren Buffett said the following:
I call investing the greatest business in the world … because you never have to swing. You stand at the plate, the pitcher throws you General Motors (NYSE:GM) at 47! U.S. Steel (NYSE:X) at 39! And nobody calls a strike on you. There's no penalty except opportunity lost. All day you wait for the pitch you like. Then when the fielders are asleep, you step up and hit it."
I distinctively remember Apple (AAPL) at around $90 a share back in 2016. Sentiment was on the floor, commentary was circulating on mass that iPhone growth was history. Fast forward a couple of years and shares have more than doubled. I suspect few would have thought that AAPL would have recovered so quickly. However, as the chart illustrates below, AAPL also suffered a steep decline in 2013 but came roaring back to life soon thereafter. Why didn't investors "trust" the charts instead of one or two disappointing earnings reports? Hindsight is 20/20, as they say.
Then we have Gilead (GILD). Shares collapsed to close to $60 a share last year and have been very slow to gain momentum since then. Granted Gilead's shares collapsed more than Apple's and over a much longer time frame, but you can be sure that many investors doubled down on their positions or bought at levels much higher than the present share price. Apple and Gilead before these share price declines relied mostly on one product which was obviously the iPhone in AAPL and HPC cures for Gilead. So, why did one stock bounce back strongly whereas the other flattered to deceive?
I think these articles are helpful because it is at these inflection points where the most fortunes are made. With AAPL, for example, you had the likes of Buffett joining the party, but then you had the likes of Carl Icahn who ran for the exit. Now both of these billionaires made a lot of money, but Icahn as we can see now sold far too early.
Buffett also has stated.
"Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble."
The problem though is that everything is so easy in hindsight. AAPL's top line sales have come roaring back to currently stand at $247.41 billion over a trailing 12-month average. Gilead's top line sales growth has deteriorated to currently stand at $24.69 billion (almost $8 billion down from its 2015 high).
Many newsletters got Gilead wrong which is why one should always make their own investing decisions. Why? Because an opinion backed by research and hours of study usually means one will stand by the position even if the going gets tough for a while. Gilead never rebounded because it ultimately cured hepatitis C. I wrote more about this here, but many were caught out on this at the time.
Here though was the skinny compared to Apple. Although Gilead was generating strong cash flows from the likes of its HCV and HIV divisions, there was absolutely no link between the two segments. These two diseases are totally different, and one cannot "lift up" the other, so to speak, when the likes of HCV is struggling.
We cannot though say the same about Apple. I remember its March quarter in 2016 when revenue collapsed by 13% to print the worst top line quarter since 2003. The main culprit was, of course, iPhone unit sales which were down 16% over a rolling quarter basis. However, there were a number of reasons for the decline both in dollar amount sales and iPhone unit sales. Softness in China, currency headwinds plus also a poor product mix led to the disappointing quarter. Shares headed toward $90 as investors ran for the exit. However, the launch of the iPhone 7 in September kept the purists hopeful.
However, it wasn't that model that turned the tide for AAPL. It was the fact that smartphone growth was still in an uptrend (still is to this day) and Apple was working really hard in the background to both coax customers from Android (through the likes of the iPhone SE) while also tie in customers more and more into its ecosystem of products. Just remember the strength of AAPL's ecosystem today will dictate the strength of sales in the future. Gilead never had this competitive advantage and its results demonstrated this.
So, when the next blip occurs, we will look at the strength of that ecosystem to see how growth rates are faring in other products. It's all about engagement and loyalty going forward. These metrics are probably the best ones to measure when the inevitable happens and iPhone growth slows once again. As for Gilead, there still seems to be no catalyst in the cards to help growth. AAPL despite its valuation and snap back rally continues to look a far better long contender here.
Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.
I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.