Retail Sales Inline, But Big Upside Revisions

Jul. 16, 2018 5:31 PM ETXLY, XRT, VCR, RTH, RETL, FDIS, FXD, EMTY, RCD, PMR, PSCD, PEZ, CNDF, ISHP, JHMC, XD2 Comments3 Likes
Bespoke Investment Group profile picture
Bespoke Investment Group

When it comes to the June Retail Sales report, it has historically been pretty weak relative to expectations. Since the expansion began in 2009, there have only been three better than expected June reports out of nine. Even worse, heading into today's report, five out of the last six June Retail Sales reports were weaker than expected. Based on that record, the fact that today's report for June was in line with expectations at the headline level is almost considered a win! Ex Autos, the report was even stronger than expected, while Ex Autos & Gas, it was weaker. So, there was a little of everything. What was really impressive about the June report was the half percentage point upside revisions to May (see table to right). The last time the report had a larger upside revision to the initial report was almost a year ago last August.

Another interesting trend involving this month's report was the ongoing shift from "Bricks to Clicks" and "Death By Amazon" (AMZN) which we have been highlighting for years now. Following June's report, we are increasingly reaching the point where Online's share of total sales will overtake the General Merchandise category, as the spread of less than 0.5% between the two sector's shares was the narrowest on record. That's quite a difference from 20 years ago when General Merchandise was at 12%, and Online was under 5%.

This article was written by

Bespoke Investment Group profile picture
Bespoke Investment Group provides some of the most original content and intuitive thinking on the Street. Founded by Paul Hickey and Justin Walters, formerly of Birinyi Associates and creators of the acclaimed TickerSense blog, Bespoke offers multiple products that allow anyone, from institutions to the most modest investor, to gain the data and knowledge necessary to make intelligent and profitable investment decisions. Along with running their Think B.I.G. finance blog, Bespoke provides timely investment ideas through its Bespoke Premium ( subscription service and also manages money ( for high net worth individuals. Visit: Bespoke Investment Group (

Recommended For You

Comments (2)

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.