RealPage To Acquire Rentlytics For Multifamily Real Estate Data

Oct. 18, 2018 7:21 PM ETRealPage, Inc. (RP)


  • RealPage has closed its recently announced acquisition of Rentlytics for $57 million.
  • Rentlytics aggregates multifamily property data to assist owners and managers in achieving better operational and renovation visibility and decision-making.
  • The deal helps RealPage expand its available integrations, addressable market, and product offerings with a new renovation manager module.
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Quick Take

Property management software firm RealPage (NASDAQ:RP) has closed on its acquisition of Rentlytics for $57 million in an all-cash transaction.

Rentlytics operates as a cloud-based real-estate data analytics and management company.

With the acquisition, RP is increasing its addressable market with additional integrations while adding a new renovation workflow piece that helps property owners improve yield decisions on a per property basis.

Target Company

San Francisco, California-based Rentlytics was founded in 2013 to develop the Rentlytics Business Intelligence system which provides users with information and tools to make sustainable, high-return multifamily portfolio decisions.

Management is headed by Co-Founder and CEO Justin R. Alanís, who was previously Partner and VP at The Reliant Group.

Below is an overview video of Rentlytics' benefits:

(Source: Rentlytics)

Rentlytics' primary offerings are:

  • Business Intelligence
  • Renovation Manager

Company partners or major customers include:

  • US Residential
  • BH Management Services
  • TruAmerica Multifamily
  • South Oxford Management

Investors have invested $16 million in the company and include Traverse Venture Partners, Grey Wolf, Otter Rock Capital, Brendan Wallace, Walker & Dunlop, ZenStone Venture Capital, and Trinity Ventures, among others. (Source: CrunchBase)

Market and Competition

According to a market research report by ManageCasa, the global property management (PM) market is projected to grow to $1.8 billion by 2026. This represents a CAGR of 7.2% between 2018 and 2026. The main drivers for this expected growth are the need for a single-location data storage, to maximize profit and to minimizing the risks associated with real estate deals.

Major vendors that provide property data management services include:

  • Buildium
  • Real Capital Analytics
  • Alteryx (AYX)
  • Zoho
  • Reonomy
  • Pentaho

Rentlytics operates under the real estate data analytics industry, a submarket of the global PM market.

Acquisition Terms and Rationale

RealPage disclosed the acquisition price and terms as $57 million in cash for all

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