Yes, Virginia...

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720 Global


  • Is there something to the "Santa Claus" rally.
  • If so, when should jolly old Nick arrive.
  • A whimsical but statistics based look at the December effect.

Yes, Virginia…

In 1897, Virginia O’Hanlon asked her father if Santa Claus was real. He said she should ask The Sun, a prominent New York City newspaper of the day. Back then there was no fake news apparently, so if the Sun put it in print that there was a Santa Claus, there must be a Santa Claus.

Francis Church, an editor for The Sun, penned the response which contained the now famous phrase “Yes, Virginia, there is a Santa Claus.”

As the holiday season rolls around, many investors have a similar question; will there be a Santa Claus rally? In this article, we examine historical data to see whether Saint Nick will provide holiday cheer to investors or the Grinch will foil their wishes.

The Santa Claus Rally

The Santa Claus Rally, also known as the December effect, is a term for the occurrence of more frequent than average stock market gains as the year winds down. For longer-term investors, this article serves as a whimsical note on what might or might not occur this December. Traders willing to measure trades in hours and days, not months or years, might find useful data in this article to make a few extra bucks. Regardless of your classification, we use the traditional disclaimer that past performance is not indicative of future results.

For this analysis, we studied data from 1990 to current to see if December is a better period to hold stocks than other months. The answer was a resounding “YES.” The 28 Decembers from 1990 to 2017, had an average monthly return of +1.70%. The other 11 months, 308 individual observations over the same time frame, posted an average return of +0.62%.

The following graph shows the monthly returns as well as the maximum and minimum intra-month returns for

This article was written by

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720 Global has joined forces with Lance Roberts at Real Investment Advice. We publish research on macroeconomic trends, market dynamics, investment opportunities, and a host of topics designed to help individuals and professionals navigate the markets. For more information please message us or visit us at

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

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