Lululemon: Queen Of Athleisure

About: Lululemon Athletica Inc. (LULU)
by: Ishwarya Prasanna
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Ishwarya Prasanna
Online retail, long only, momentum, growth at reasonable price

Strong growth in Asia has enormous growth potential for Lululemon.

E-commerce comps show a strong consumer following.

Retail comps display a healthy brand and an efficient store system.

Lululemon's loyalty program provides a significant opportunity to conquer the subscription business.

Investment Thesis

Lululemon Athletica (NASDAQ:LULU) has always been the epitome of the athleisure trend. As the company that convinced consumers to buy $100 leggings and other high-end apparel, they have proved time after