Purple Innovation: A Rising Digitally-Native Brand Unicorn Hiding In Plain Sight

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About: Purple Innovation, Inc. (PRPL), Includes: SNBR, SNHFF, TPX
by: Drew Peng
This article is exclusive for subscribers.
Drew Peng
Long/Short Equity, Value, Growth At Reasonable Price, Deep Value
Summary

Purple is well-positioned as one of the leading digitally-native brand disrupters in the $20b+ domestic mattress and bedding industry.

Purple has a proven resonance with consumers – revenue growth trajectory and online following show popularity of brand and leadership within rapidly emerging DTC mattress segment.

Purple has demonstrated multi-channel success with presence in both direct-to-consumer (DTC) and wholesale business.

Long runway for tremendous growth (Purple is a three year-old company expected to surpass $360m in annual sales in 2019).

Purple is the only N. American publicly-listed, digitally-native mattress player.

The following presentation attempts to outline both the opportunities and challenges faced by the Company and its new management team as it seeks to capture its fair share of the rapidly emerging, digitally-native mattress market.