Hilton Worldwide Holdings Inc. (NYSE:HLT) Q1 2019 Results Conference Call May 1, 2019 10:00 AM ET
Jill Slattery - Vice President and Head of Investor Relations
Chris Nassetta - President and Chief Executive Officer
Kevin Jacobs - Executive Vice President and Chief Financial Officer
Conference Call Participants
Carlo Santarelli - Deutsche Bank
Joe Greff - JPMorgan
Harry Curtis - Nomura Instinet
Stephen Grambling - Goldman Sachs
Shaun Kelley - Bank of America Merrill Lynch
Jeff Donnelly - Wells Fargo
Thomas Allen - Morgan Stanley
Smedes Rose - Citi
Anthony Powell - Barclays
David Katz - Jefferies
Gregory Miller - SunTrust Robinson Humphrey
Robin Farley - UBS
Good morning, ladies and gentlemen, and welcome to the Hilton First Quarter 2019 Earnings Conference Call. All participants will be in listen-only mode. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note that this event is being recorded.
At this time, I would like to turn the conference over to Jill Slattery, Vice President and Head of Investor Relations. Please go ahead, ma'am.
Thank you, Denise. Welcome to Hilton's First Quarter 2019 Earnings Call. Before we begin, we would like to remind you that our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements, and forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to publicly update or revise these statements. For a discussion of some of the factors that could cause actual results to differ, please see the Risk Factors section of our most recently filed Form 10-K.
In addition, we will refer to certain non-GAAP financial measures on this call. You can find reconciliations of non-GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com. This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our first quarter results and provide an update on our expectations for the year. Following their remarks, we will be happy to take your questions.
And with that, I'm pleased to turn the call over to Chris.
Thank you, Jill. Good morning, everyone, and thanks for joining us today. As we celebrate our 100th anniversary just this month, we're proud of all of the accomplishments over this last century, a century where we hosted over 3 billion guests, employed over 10 million team members and contributed over $1 trillion of economic impact. But as we look to the next 100 years, we're even more excited and confident in our ability to drive continued success. We believe that success will ultimately be driven by the strength of our model, which should continue to drive outperformance.
That outperformance will be driven by industry-leading market share premiums that drive premium hotel performance and attract more capital from owners, which, in turn, drives higher net unit growth. This, combined with the resiliency and capital-light nature of our fee-based business, allows us to grow free cash flow and return greater and greater amounts of capital over time and through all parts of the business cycle.
Turning to the quarter. We're pleased to report a good start to the year with adjusted EBITDA and EPS ahead of our expectations and RevPAR growth near the midpoint of our guidance range. Both system-wide and U.S. RevPAR grew 1.8%, outperforming the changed scale-weighted industry data due to strong market share gains across all brands and major regions. Overall, system-wide RevPAR index premiums increased more than 230 basis points. System-wide group business remained strong as we've seen for several quarters with RevPAR up 3.7%.
Transient RevPAR grew approximately 1% driven by steady U.S. leisure demand tempered somewhat by softer U.S. corporate demand in March and somewhat weaker international performance. For the full year, our outlook remains largely in line with our prior expectations as macro indicators suggest continued growth across global economies. The outlook for the U.S. for GDP growth should continue to support steady demand and solid pricing gains. Additionally, our corporate negotiated business and forward group bookings for 2019 both remained solid.
On the development front, we had a strong start to the year. In the quarter, we opened more than 12,000 growth rooms, achieved 7% net unit growth and exceeded our expectation for construction starts and approvals. We increased our pipeline to 371,000 rooms boosted by growth across U.S. and international markets.
We also continue to see positive trends across existing projects as rooms under construction increased to represent more than 52% of our pipeline. For the full year, we expect this momentum to continue. We remain on track to deliver approximately 6.5% net unit growth. Additionally, we expect another year of record signings with steady trends in the U.S. and double-digit increases across both the APAC and EMEA regions. This continued pipeline growth should lead to solid unit growth for the next several years.
We remain disciplined and deliberate in our approach to expansion, following demand trends around the world. We evaluate each market opportunity to the right products in the right locations to best serve guests and to maximize on our returns. Our attractive owner value proposition allows us to grow with minimal use of our own capital.
Over 90% of our pipeline does not have any capital contribution for us, a trend that has remained consistent over recent years. This supports higher net fees per room once those projects are complete. For that reason, the vast majority of new units enter our system at virtually 100% margin and with an infinite yield.
Our organic growth strategy has yielded fantastic results, spanning multiple brands and countries. Just last month, we celebrated the grand opening of the Conrad Washington, D.C. This hotel marks our first luxury property in the nation's capital. The 360-room hotel features 30,000 square feet of luxury retail space, 32,000 square feet of meeting space and the Sakura Club, which provides exclusive access to an elevated and personalized hospitality experience.
We also opened the Conrad Hangzhou, a 50-story luxury hotel in China's growing technology and innovation hub. The property reflects the brand's modern stylists and dynamic spirit while demonstrating our commitment to expanding our presence across China with a well-rounded portfolio.
In the quarter, we also signed several agreements that we expect to contribute to growth over the longer term, including 4 new hotels totaling 1,400 rooms that will be part of a spectacular mixed-use project in Riyadh. The hotel will carry flags ranging from Hilton Garden Inn to Waldorf Astoria. Additionally, we signed an agreement to add 5 new hotels in France within the next 5 years.
To drive further growth, we recently launched our newest brand, Signia Hilton, an innovative product that will set a new standard for the meetings and events industry. Each property will feature a minimum of 500 guest rooms, at least 75 square feet of event space per room and state-of-the-art technology. The brand will debut with openings of properties in Orlando, Atlanta and Indianapolis.
On the loyalty front, we ended the quarter with nearly 90 million Honors members, was up 20% year-over-year. On average, we are enrolling approximately 1.5 million Honors members per month, and they're more engaged than ever before with over half of our total membership active. In the quarter, Honors percentage occupancy reached over 60% and was up 170 basis points year-over-year, demonstrating that members are also staying with us more often.
We're always striving to better meet guests' evolving needs and think great products and innovation are only a part of that story. Guest satisfaction relies heavily on the talent and passion of our team to deliver incredible experiences, and creating an exceptional workplace culture is extremely important to that effort. For that reason, we're thrilled to be ranked #1 on Fortune's best companies to work for list in the U.S., becoming the first hospitality company in history and the first non-tech company since 2004 to achieve this number 1 rating.
Overall, we're very pleased with the first quarter results and feel good about our momentum for the balance of the year. Our story is simple. Our resilient business model, growing market share, capital-light development strategy should lead to significant free cash flow generation and strong shareholder returns. As we celebrate our 100th anniversary, we are confident this truly will be our most dynamic year yet.
With that, I'm going to turn the call over to Kevin to give you more details on our results for the quarter and outlook for the rest of the year.
Thanks, Chris, and good morning, everyone. In the quarter, system-wide RevPAR grew 1.8% versus the prior year on a currency-neutral basis. Results benefited from strong group business, particularly given holiday shifts, and increased market share partially offset by softer-than-anticipated international growth. Adjusted EBITDA of $499 million exceeded the high end of our guidance range, increasing 12% year-over-year as our fee segment outperformed expectations. In the quarter, management franchise fees increased 12% to $517 million, ahead of our 7% to 9% guidance range due to better-than-expected license fees and roughly $10 million of timing items. Diluted earnings per share adjusted for special items grew 16% to $0.80, also exceeding expectations.
Turning to our regional performance and outlook. First quarter comparable U.S. RevPAR grew 1.8% with outperformance primarily driven by increasing market share and strong group business. Our U.S. portfolio also benefited from recently completed renovations across our Embassy Suites and Hampton portfolios. For full year 2019, we forecast U.S. RevPAR growth in line with our system-wide guidance range based on steady fundamentals. In the Americas outside of the U.S., first quarter RevPAR grew 4.4% versus the prior year given the strength in the Caribbean and Latin America. Puerto Rico saw particularly strong results with double-digit rate gains led by solid transient trends. For full year 2019, we expect RevPAR growth in the region to be at the higher end of our system-wide guidance.
RevPAR in Europe grew 3.2% in the quarter as London benefited from strong international inbound travel, and good group business boosted our results in Barcelona. However, softening transient demand in the broader UK tempered growth. We expect full year 2019 RevPAR growth in Europe to be at the higher end of our system-wide range given strong trends in Turkey and continued growth in Continental Europe, modestly offset by uncertainty in the UK. In the Middle East and Africa region, RevPAR fell 5.7% in the quarter. Similar to the trends we've been seeing in prior quarters, significant levels of new supply in the United Arab Emirates continued to pressure ADR. For full year 2019, we expect RevPAR growth in the region to be down in the low single digits given continued leisure softness across the UAE and Saudi Arabia.
In the Asia Pacific region, RevPAR increased 1% in the quarter largely due to slowdowns in intra-China leisure travel, especially over the Chinese New Year period as well as some of the international outbound travel to China.
For full year 2019, we expect RevPAR growth for the Asia Pacific region in the 3% to 5% range accounting for softer performance in the quarter and an expected reacceleration throughout the year driven by good group and event-driven business in Japan and an overall pickup in China.
Moving to the, moving to guidance. For full year 2019, we expect RevPAR growth consistent with prior guidance of 1% to 3% and adjusted EBITDA of $2.265 billion to $2.305 billion, representing a year-over-year increase of approximately 9% at the midpoint. We forecast diluted EPS adjusted for special items of $3.74 to $3.84.
For the second quarter, we expect system-wide RevPAR growth of 1% to 2%, including a modest headwind from calendar shifts. We expect adjusted EBITDA of $590 million to $610 million and diluted EPS adjusted for special items of $0.98 to $1.03. Please note that our guidance ranges do not incorporate future share repurchases.
Moving on to capital return. We paid a cash dividend of $0.15 per share during the first quarter for a total of $44 million in dividends. Our Board also authorized a quarterly cash dividend of $0.15 per share in the second quarter. For 2019, we continue to expect to return between $1.3 billion and $1.8 billion to shareholders in the form of buybacks and dividends.
Before we open the call for questions, we want to answer a question we've been getting recently about the resiliency of our business model in certain downsized scenarios. Our sensitivity to changes in the macro environment is materially lower than it has been historically given the spins of our real estate and timeshare businesses and the nature of our remaining fee business. Fees generate more than 90% of our earnings with top line-driven fees accounting for more than 90% of those fees.
Additionally, our incentive management fees, which account for just 10% of total fees, are less volatile and roughly 85% of them do not stand behind any owner's priority return. Resiliency is further supported by our strong net unit growth and continued disciplined approach to corporate expenses.
As you can see from our guidance, we feel good about our outlook for the year and are not forecasting RevPAR declines. However, to be responsive to these questions and illustrate the resiliency of our model, we would expect flat to slightly positive growth in adjusted EBITDA and positive growth in free cash flow in an environment where RevPAR were to decline 5% to 6%. As a result, we think we are well positioned to continue driving shareholder returns through all parts of the cycle.
Further details on our first quarter results and our latest guidance ranges can be found in the earnings release we issued earlier this morning.
This completes our prepared remarks. We would now like to open the line for any questions you may have. [Operator Instructions] Denise, can we have our first question, please?
[Operator Instructions] And our first question today will be from Carlo Santarelli of Deutsche Bank.
Chris, Kevin, it's been more or less 2.5 months since the last call. And I'm just wondering kind of obviously, the March data that was out there wasn't great from, I think, most people's point of view. What have you guys seen since we last spoke with respect to the demand environment domestically that makes you more or, and/or less confident with your outlook?
Great question. I suspect, Carlo, on everybody's mind, so thanks for asking it. Maybe I'll tell you about the quarter a little bit more, although we gave some comments in the prepared remarks, and then talk about expectations for the full year. I think, thinking about the quarter maybe and the full year breaking it down between the U.S. and international and then breaking it down separately by segments and comparing it sort of how we felt when we sat at this table doing this last quarter. I would say in an overarching way, it's not a lot different, okay? But I'll give you a little bit more than that.
I think if you look at the quarter and we look at what we had forecasted for the quarter, the U.S. was pretty much in line in the first quarter with what we thought. I'll talk about segments in a minute. International was a little bit lower, not surprisingly. So that drove a little bit lower result overall in the first quarter than we thought but not material. If you look at the segments sort of embedded in your question, group was a little bit better than we thought, and transient was a little bit worse than we thought. The net result wasn't a whole lot, as I say, it didn't drag the overall answer down a lot. But leisure hung in there if you break transient apart and was pretty stable. It was a little bit lower than we had seen on average for certainly the first half of last year, but that's exactly what we expected and exactly what we talked about in the last call.
Business transient, though, was a little bit weaker than we thought, really driven by March. Our view on that, although it's really hard to be honestly perfectly scientific about it, our view on that when we've studied all of the data and talked internally about it is as much as spring break, as much as Easter moved out of the month and you would think you'll get a real benefit from that, what happened as a result of Easter being so late was that spring break got spread out throughout the whole month. And so when we look at the travel patterns as it related and sort of overlaid the spring break season with it, we think it had a material impact on business travel during that period. And that was what was driving the bulk of the business transient weakness in March.
On that, let me tell you about the full year. So as we think about the full year, again, breaking it down, U.S. and international versus what we were thinking when we gave you guidance, it's about the same. U.S. is pretty much our view today reasonably consistent with where it was. International, the answer is reasonably consistent with where we were. How you get there is a little bit different. We, obviously, with the print in Asia Pacific notwithstanding in Kevin's remarks, he said we think we're going to be a 3% to 5%, and it's going to get better. And we feel reasonably confident it will because of event-driven issues in Japan and are already seeing some reacceleration in China.
Given the print of 1% in the first quarter, we think Asia Pacific will be lower than we thought. But at the same time, Europe, core Europe is going to be a little bit better than we thought. And Americas, non-U. S. is going to be a bit better than we thought. So the net result of all of that is, honestly, when we lay all this out, that U.S. and international are pretty much going to play out in a very consistent way, at least in our forecasting, to what we thought a quarter ago. If you look at the segments, I would say similar answer. The group is going to lead the charge again this year and have the highest level of growth. I think it will sort of end up at the midpoint to the high end of our guidance. I think that is, at this point, fully supported by group position on the book, so we feel pretty good about that. On the transient side, I would say expectations, the demand is going to be healthy and continuing to grow in a way that will deliver sort of towards the midpoint of our guidance on transient.
We think both leisure and business will be in that zone. Obviously, leisure had sort of been in that zone. Business transient, at least in March, was not. So we're obviously watching it very carefully. But as we look at the trends getting past the Easter effect of April into May and June, while it's still early, it does look like business transient sort of goes back to a more normal pattern.
And so that's sort of the underpinnings for how we maintained, if you will, our guidance of 1% to 3%., not surprisingly as I've said many, many times on these calls. I mean, what you should generally do is look at the midpoint of our guidance as a strong indicator for the, if we had to pick a point, the point that we feel most comfortable with.
And given we're still early in the year, we're trying to create a range of outcomes around it. But 2% is the midpoint of our guidance, and that's, frankly, that's sort of where we're most comfortable. And when I sat here a quarter ago, when Kevin and I sat here, that's what we were thinking pretty much within 0.10 point at that time.
The next question will be from Joe Greff of JPMorgan.
Obviously, the stock is reacting very strongly to today's reports in your comments, Chris and Kevin. So my question related to the stock price is how sensitive are you to capital returns specifically to buybacks with a higher stock price?
Joe, the reality is we gave you a range of 1.3% to 1.8%, and we intend for that to be the range. I think if you look at the midpoint of our leverage, which should be 3.25, that really gets you more to the mid- to the high end of that range, which I'd say, it would probably be the sort of the higher probability of where we end up. And we're obviously, if you've seen in the first quarter, we bought, I think, on average in the low $70. So we get, we're trying to spend a little as we can buy, and at the same time, the stock is performing well isn't going to stop us from achieving our guidance.
In the sense that in every scenario that we look at, given the resiliency and strength of the model, buying our stock is still a significant premium to our weighted average cost of capital. And in terms of the grid that we're looking at, there is no price that's in that grid that I think would take us out of the market. We like the stock. We like it at $70, we like it $80, we like it at $90. We'll like it at $100 and beyond because we think the future is obviously quite strong.
Great. And then, Chris, you mentioned before about all the levers that you're doing to grow membership within Hilton Honors. Can you talk about where you think you can go in terms of occupancy, system-wide occupancy related to your loyalty program? And maybe outside of the lodging, what other businesses do you look to benchmark where that dependency should be? And that's all for me.
Yes. I mean, maybe give you a little bit more on Honors because I know we get a lot of questions on it, so I'll sort of give a broader response. Obviously, we gave you the numbers. The Honors membership was up 20% to 90 million. Some of them as, and we gave you, it's over 60%, up 170 bps. What we didn't say is that over the last 2 years, on Honors occupancy was up 400 basis points. We did, I did talk about how we've gone to having over 50% of our members engaged. By the way, if you go back, I don't know, 5 years ago, that number was probably 25%. We have a much smaller number.
So I think if you do the math, we have probably 6 to 8x the number of engaged members in Honors as compared to 5 years ago. And I think the basic underpinnings of our strategy are, one, to make sure that we create the best value proposition, so that essentially, you have to be a member of Honors. You're crazy not to be. That means pricing. If you're an Honors member, you get the best price guarantee. Period. End of story. There is nowhere else to get a better price. That, the work that we're doing with our app, with our online, web direct and online presence that we're taking friction out of it, that we're making it a much better experience to dream, to book, the shop and ultimately, book. That, the digital tools in our app, particularly our Digital Key, straight-to-room, Connected Room, all of those things are only available to Honors members. And that those are powerful enough, in addition to these other things like pricing and other things to really be a draw for Honors.
The other thing we've been in the last 2 or 3 years spending a lot of time on is both our highest-level members and our lowest-level members because we love all our members, and we want everyone engaged. And the reason we've been able to double our percentage of engaged members and get 6 to 8x the numbers is because we've been focusing on both. At the highest level, we're doing a, we've been doing a bunch of things. But some of the bigger things are more generous, elite earnings bonuses that our highest-level members love, unlimited milestone bonuses, elite rollover nights, the ability to gift elite status to a travel partner. There are about 20 other things, but those are some of the ones that come to mind, the things that just make it that much more compelling for those that already give us the largest share of their wallet to continue to stay with us.
At the lowest level where people don't travel that much, our blue members are, and the first few levels, it's about creating value for them. And beyond just you get the best price, they get the best price, of course. But what are, if they're going to collect points they don't stay enough to trade them into nights, what do they do with them? How do you create value? So our points and money slider, which I believe we're the only one that really do in the industry, so you can use any number of points with a matching dollar amount and redeem for nights. Or shop with points or deal with Amazon where you can buy anything you want. Amazon Prime, you can use certain Honors points. Or points pooling where you can, without any additional charge, pool your points between members and use those points. Those are a few.
Again, there are many more examples of things that we're doing to get our lowest-level members that maybe they're only low-level members potentially because they don't travel that much generally. But we love them, too, and we want them to be engaged with us. The other thing is the co-brand card. We've spent a lot of time and effort in figuring out how to source that a couple of years ago with AMEX, and we can get more into it. But it's been, the cards, the array of cards have been incredibly well received and driving real strong value proposition. If you look at our base cardholders, they have 2 times the stay activity that you would find in an average active member.
And as you go up into the higher-level cards, it's 4 time the stay activity. And so those cards are helping drive loyalty and drive share. And then a whole bunch of things in Honors on the experiential side whether that's Live Nation, Formula 1 and a whole bunch of other things that we're looking at that will make, that are really cool ideas and things that more to come on where you give your Honors members a value proposition and ways to redeem those points that are for things that they can't otherwise get on their own.
So in terms of your, you asked a question, and I didn't forget it, which is what level of occupancy. I'm looking at my team, of course, I tell them why. If it's the best deal and all these things, why it isn't 100% of our occupancy Honors? Because it's crazy that people don't join, but obviously, that's a bit of a pipe dream. But I think it can be well over 60%.
I think, ultimately, over the next 5 years, my goal would be that we're in the 70% to 80% range because we create a story that is compelling enough, and we make sure that our, that broadly, our customers and others that might consider us understand that being a member of Honors is being, is joining an elite club that gives you a whole bunch of experiences and things and value that you can't get otherwise.
The next question will be from Harry Curtis of Nomura Instinet.
Chris, last quarter, you commented that you're finding some success increasing your occupancy during the shoulder periods. And what's interesting is that your U.S. RevPAR performance was about 100 basis points stronger than the Smith Travel data. Can you talk about to what degree that strategy is driving that versus the success that you've seen in your brands and the premiums that they're generating?
Yes. It's a really good question and deserves to get answered. Unfortunately, maybe you won't be satisfied with it because it's classically not any one thing. I mean, we, in the U.S., our market share numbers, as I stated in my prepared comments, we're really strong in the quarter, up 260 basis points. And certainly, some of it is on the commercial side being smarter about our pricing, our customer-centric pricing model where we got off the bar and we do semi flex and fully flex with a premium for fully flexed and a slight discount for semi flex.
That clearly is driving the right behavior in terms of lowering cancellations. Cancellations are down over the last couple of years by 10%. And I think we're at a better reasonable level. And it's driving a bit of a premium where more people are buying and consuming the fully flexed product and that are taking the discount, which is where all of our testing set, and so it's giving us a little boost. So that, there's a little bit of that.
We've obviously been pushing new marketing campaigns with Anna Kendrick otherwise that are very focused on direct book and the value proposition and a value guarantee where we guarantee 25% off if you find a better price, which is trying to point out the customers that might otherwise think because they're bombarded with all the digital and other forms of media that say they can get a better deal somewhere else that we're going to guarantee it. And that's been working.
But the part that will be less satisfying for you, it's a whole bunch of other things. I think what we're doing with our product strategy, what we're doing with service strategy, being number 1 Great Place to Work, I wanted to talk about and congratulate our team because we're in a service business. And having our team inspired and motivated to do great things means, and feeling good about what they're doing with us means they're going to do better job with our customers.
So it's a lot about service. It's a lot about loyalty, which I won't go back into because in Joe's question, I answered it at great length. But it's a bunch of other things. It's a bunch of the things that we're doing in technology with our web presence and increasing conversion. So long-winded way of saying it's coming from a lot of different places, which is what I love about it, which is it's not 1 trick, and it's not sort of 1 thing that's flash in the pan. It's a whole bunch of different strategies that are converging that are working. And of course, our job is to keep them working, which we intend to do.
Very good. And just a quick follow-up going back to Asia. Did I hear you correctly that you are seeing some reacceleration in Asia, specifically China?
Yes, we are. Post Chinese New Year, we are starting to see some pickup all stop. We expect to see more, to be honest, and then the comps also gets a bit easier. And then in Japan, which, remember, Japan is still, from a bottom line point of view, the biggest market for us in Asia. There are a bunch of big event-driven things happening in the back half of the year that are sort of money in the bag, meaning they are happening, and they would definitely help boost the business in Japan, which is going to help the second half of the year in APAC.
The next question will be from Stephen Grambling of Goldman Sachs.
Chris, your opening remarks emphasized the bull case from the network effects of the business model. As we look out over the next few years and think through the expansion of international markets in China in particular, I guess, what are some of the added benefits that investors should be thinking about from the increased scale if we look at other developing markets as a road map?
Yes. Well, I mean, I talked about it, I think, in our last call, Stephen. Thank you for the question. I mean, what, it all starts for us to make the model work and if we're to continue to be organic growth and capital-light and infinite yields and 100% margin, all those fun things that we like, it all starts with doing a great job for customers but also doing a great job for owners and driving returns for owners. What owners are looking at is share. And so I think what's been happening over the last, honestly, over the last 12 years but increasingly over the last 2 or 3, and I talked about it on the last couple of calls, is we have been building the network effect that we've had for quite some time in the United States and the other mega regions around the world. And even as we are not nearly as distributed there, we've been investing in our commercial infrastructure and our loyalty and other things sort out ahead of the curve, and it's really starting to hit pay dirt.
So last year was the first time in history we grew market share everywhere in the world, including the U.S. But for the first time, the other regions actually were eager to frankly eclipse our market share, which is hard to do. But it is, I think, testimonial to the fact that the network effect is starting to work there. And so I think that is in the first quarter was a carry on to that. And I suspect if we do our job, you'll see the same thing this year, which is all of the regions will be, so the international regions will be equal to or greater in market share, and all of them will show growth. That's a fabulous leading indicator to what should happen with the network effect because that attracts more capital. Owners know that. It's a small network of folks.
And in the end, when they're signing up in 2030, in many cases, longer deals, it's really about having the confidence that you're going to be around. We've been around 100 years. We'll be around another 100 years. So you're not going to disappear, and that you're going to be able to drive premium performance because they're investing billions of dollars in the bricks and mortar.
And so I think as we think about our obsession with market share, which we have for good reason and the trajectory on that, I think it makes us feel really good. I think it's why you see the pipeline growing, rooms under construction going in NUG. I feel, as I said in my prepared comments, quite good about the next several years just given what's in production, what's under construction around the world and our ability to continue to do a component of our NUG through conversions.
More direct follow-up, perhaps quickly. How should we think about royalty rates and partnership opportunities in those markets as you gain scale?
I think that as we gain scale and as we drive market share, I think there are opportunities to increase royalty rates. I wouldn't say that you're going to see a seismic shift anytime soon because we would rather perform ahead of doing that, but I think there are opportunities.
And certainly, as we build our loyalty platforms to get to a much greater scale not unlike the U.S. and our deal with Amex, there are opportunities in the co-brand space that we're already pursuing and other partnership opportunities as we continue to build that network. So this is, I would say, and we said it at the IPO, we said it at the spin, it's a really powerful platform that we've built.
And the nice thing as an investor is we kind of have all the pieces of it to make it work. We have to make it work, okay? It's a lot of hard work. But we've got the scale. We've got the broad geographic diversity. We have the chain scale diversity. We're obviously adding some brands to fill in spaces. But we've got the, we've got what we need to make the magic.
And now it really is about grinding and making it work and continuing to grow market share, deliver better returns for owners by doing better things for customers, and the virtuous cycle will not only continue but hopefully pick up.
The next question will be from Shaun Kelley of Bank of America Merrill Lynch.
Chris, maybe just sort of to sum up on, yes, I think, a lot of discussion has happened here on the market share gains and some of the systems and in Honors and investments that you're making. So could you maybe just sort of give us a little bit of a view to the future on where are you making the largest investments from here, both maybe in terms of dollars and management time as you start to refine some of these programs? It seems like they're all working extraordinarily well at the moment. So where are you kind of, where do you see some of the biggest opportunities? And where are you kind of putting your money to drive some of these network effects going forward?
I would say probably in 3 primary areas, and I won't repeat myself: Honors always is the most important engine that we have, obviously, for loyalty but broadly for market share. So I gave you a list of some of the things we have done. There's a whole list of other things that we will be doing. I'd rather not get into it. The limits of time, it's probably not a great place to do it. But lots of additional things going on in Honors with the objective being what I said, ultimately, we want Honors occupancy to be the vast majority of our occupancy because you're crazy not to be a member just because the value proposition in the experiential side of Honors is so good that you're crazy not to be a member. And we're, I think we're amongst, if not, the highest in the industry in percentage of occupancy at the moment. But I think we could do a lot better. And my gauge is not what others are doing. It's what I think we can do. The other area which is related to Honors is technology where we obviously brought in over the last couple of years a whole bunch of incremental talent in this area to figure out how to do add more delight to the customer experience and take more friction out of the experience, whether that is with the app and Connected Room, Digital Key, room selection.
You're going to see a whole bunch of really neat things coming out of those efforts, payments area, and the list goes on, but a huge amount of investment, system investment. Let me be careful on that because of the way this works, not for the record for those that don't know our model as well, not investment that comes off, comes out of our income statement or our balance sheet because of the way the system works. We have lots of opportunities to invest in these things but, with system funds but significant investment there. And then marketing, investing, not just in spending more in marketing, which we have been doing to a degree and taking away money, but how we spend it. And the world is a very different place than it was even a few years ago.
And we're obviously trying to continue not only to get drive more market share premiums, but we're trying to do it in a way that is most profitable, which means driving more direct business. And so how we go to market, what our message is, how frequently sort of to be able to, have our voice rise above, I think, is really important. So there's clearly, again, those are system when you think about all of these, just to be clear, these are system investments, not Hilton off our P&L investment. But that's where the bulk of the investing dollars come from. Those are probably the 3. There are a whole bunch of others. Those are probably the 3 areas I'd say that are the tip of the spear for us in continuing to ultimately drive share.
The next question will be from Jeff Donnelly of Wells Fargo.
Just first, I want to follow up, I guess, on Harry's question. How much of the market share gains that you saw in the first quarter were attributable to the Embassy Suites and Hampton renovations? And do you think that's going to be sustained through 2019? And maybe how much was measurably, or can you measurably, I guess, account for that came from the Marriott-Starwood integration, maybe challenges they might have faced in Q1?
Yes. The answer will be the same. We have no idea on that. The nice thing about Smith Travel is it's wonderful data that we get. It's really good and accurate data as it relates to us. We have no clue because we get no data as it relates to anybody else. So we don't know where it comes from. Arguably, it's coming from a lot of places. And with the gains we had in the first quarter, it's hard to believe it didn't come from some big competitors. But we don't know. In terms of what we think of Embassy in Hampton, I would say scientific, a small amount of it ultimately in the first quarter came from that. We were, we've been working very hard on share.
I'm not going to say that when we started the quarter, we thought we'd get 230 basis points of share. We didn't. We were planning on share gains. They were a little heavier than that, than we thought. I wouldn't expect that we would maintain that level of share gains for the whole year. We certainly have an objective, as we always do, to gain share. As I said, we gained 1 point globally last year. I think we've gained share, everyone in the last 12 years. When you're at 114 plus and already have industry-leading market share, moving share is hard. 230 points is really, really hard. So I would not expect that for the full year, but I would certainly expect that we will have share gains.
And Jeff, I'd just add that in terms of, yes, I mentioned it in my prepared remarks, Embassy in Hampton are benefiting from coming out of renovations. Not in all cases, but in a lot of cases, if the renovation is large scale, those totals aren't even in the share numbers. So the share numbers we've been quoting are same store on the same comp set. So it's really not, that's not really what's driving. And we did gain share across the board and in all brands. So it's pretty, it's really not isolated to those renovations.
And then the other thing I'd say is in those brands and a couple of others, we still have a bunch of those hotels that are still under renovation. So we have ones that are coming out, but we still have, in some cases, up to 25% of the portfolio in the U.S. that are still under renovation. So that benefit should continue. But again, that's really not what's driving same-store sales, same-store RevPAR index gains.
Okay. And just maybe one follow-up is you guys certainly continue to enjoy hefty signings, particularly this quarter. But the last several quarters, cost of construction particularly in the U.S. has been outstripping EBITDA growth or cash flow yield growth for owners. So what in your view allows new build growth to continue to remain so robust when effectively in the last 6 to 8 quarters, you would think it's becoming marginally more unappealing to a developer just given the economics of the way things are moving?
I think that's fair to say, but then I think that is exactly right. The other thing that's been going on, in addition to cost increases that have been going at a pretty high rate, is that debt availability in the market has been declining. Now it's been, it declined for us, been relatively stable but a lot less debt available than you had seen a couple of years ago. So I think you put less money together with higher cost to build then obviously, it has an impact because the economics don't work as well.
We are actually, and so if you look at the market data, I think you're seeing less stuff generally going to construction. If you look at our data for the first quarter and what we think for the full year, we think we will put a pretty decent amount more percentage-wise under construction in the U.S. this year as compared to last.
And so the question back to your core question, why, I think that's because our brands are, there are some stuff that's always going to get done, and just call it what it is, our brands are outperforming. They're driving higher market share. So people have businesses. Part of the business is developing properties.
If you have very high market share even in a high-cost environment where money is a little more expensive, you can still get your yield. You're going to build it, but you're going to do it where you can get the yield, and that's going to be where you get the premium market share, and we have the premium market share. So I, we think we'll be, rooms under construction for us will be up in the low double digits this year, at least that's what our government forecasting suggests, and the first quarter was consistent with that.
The next question will be from Thomas Allen of Morgan Stanley.
Just following up on that net unit growth question. So net unit growth in the first quarter was up 6.9%. If my model is right, I think that's your highest growth since you went public. So congrats on that. Does that suggest there's some upward pressure on the 6.5% guidance for the year? And then on your pipeline growth, it was up 4.5%. So it's slightly lower than your NUG growth. How do you kind of translate that over? And would you expect that to kind of accelerate? Or do you expect that to decelerate as we go through the year?
All good questions. And yes, it's true. I mean, we give you quarterly data because we report on a quarterly basis. But I would not read too much into the quarter-by-quarter in any of these metrics because it just depends on the cadence of things and holidays and how many workdays are in a quarter, et cetera. I think our expectation is what we said. We're going to deliver in the middle of the 6% to 7% range. I think actually, last year, we did have a surge at the end of the year on things that we thought would deliver at the beginning of this year. So I think we ended up at 7% last year for the record.
Trailing 12 months for Q4 and Q1, about the same at [roundabout].
I think that doesn't mean that something can't, like last year happened where we had stuff fall into the quarter and get done a little sooner or a little later. I think we're comfortable with the 6.5%.
And then just on the pipeline growth coming in slightly slower than the NUG growth, is that something to think about?
No. Again, quarter-to-quarter, I think our signings this year, again, forecasted signings will set a record this year.
The next question will be from Smedes Rose of Citi.
I just wanted to ask you now that there's a couple of large companies that are moving into the home-sharing business. Obviously, Marriott made its announcement yesterday. Is that something that you could see Hilton entering at some point? Or what are your thoughts overall on that?
I'm shocked I got asked that question, actually. That is something we have, not kidding, of course. I figured we'd get asked. So that's something we've talked about on a bunch of prior quarterly calls and certainly spent a lot of time thinking about it, understanding here at Hilton. I think the short answer is at the moment, that's not something that we're pursuing. The longer answer is, which is consistent with my prior commentary is we fundamentally think that home-sharing is a different business. What we think we're in the business of is providing high-quality, consistent, branded experiences.
That means taking products at all these various price points that have exactly the functionality that customers want, the amenities they want. We wrap it in incredible service. We also connect it all by loyalty. And as a result, we get a big premium because of the consistent high-quality nature of all these price points. Our belief is that home-sharing is just something different. It's not that it's a bad business. We just think it's a different staycation, a higher beta experience and not the premium value proposition.
We've spent a lot of time talking to our customers, and what our customers effectively at the moment tell us, and by the way, this could change, and our view could change. But our customers tell us they don't need this from us. They have places they can get this. They don't need it from us. And in a sense, they don't want it from us, which I found surprising. But that's what customers will say to us. So at the moment, what we, as you can tell from the prepared comments and the Q&A so far, I'm a big believer in focus. We have a lot of really good things going on.
We have a lot of momentum where the market share leader now. We think that there's opportunity to extend that lead. And so we want to be focused on delivering high-quality, consistent, branded experiences in a broader and broader network to take quality, curated platform and continue to grow it in a way that customers can really rely on us to deliver great experiences. So at the moment, no. We're going to keep doing what we're doing where we think we're having great success.
That's helpful. I just wanted to ask you, too. So you talked about Signia a little bit more this call. For the properties that are converting to that brand, I mean, so, well, we know a little bit about Bonnet Creek because it's owned by a REIT, but the other ones, are the owners putting in money to expand the group space that's there? Or is there something new that's really driven by group demand? Or is this just a way of kind of rolling up?
The bulk of Signia, by the way, the first 3 deals, and we got a bunch of other deals we're working on, Bonnet is the only conversion with some expansion of meeting space and the renovation and upgrading of the hotel next to the Waldorf Astoria and Bonnet Creek. The other 2 are new builds part of convention centers. So they are purpose built, modern, the best modern design of meeting space, technology, et cetera.
One in Indianapolis next to the convention center, the other in Atlanta actually. And we're doing it with the Georgia World Congress in the center there right next to Mercedes Stadium, a spectacular sight. And I suspect there may be other potential conversions. But the bulk of this brand over time is going to be new build. It's not conversion.
The next question will be from Anthony Powell of Barclays.
Can you talk about how your group production for future quarters trended in the quarter? Did they show any softness like you saw in corporate transient in March? Or was that the system with prior quarters?
Generally consistent, Anthony. I think our position is a little bit, a touch lower this, at the end of this quarter than it was at the end of the fourth quarter, which would imply that pace was down for the quarter. But that's normal for as you go in, as you get into the year, the bulk of the year is spoken for in terms of capacity and bookings. And so as you get further into the year, the position tends to migrate down to where you're going to realize for the year. So it was technically a bit softer, but that was to be expected. And we still think the group will be the strongest of the 3 segments as well.
Yes. And the position on the books right now supports where we think we'll end up from a forecasting point of view in group RevPAR gains.
Yes, all within expectations.
All the lines.
Got it. And capital allocation question focused on the dividend. It's been $0.15 a quarter for the past few quarters even as EPS and your stock price has gone up. I think you've talked about keeping your competitive yield. Is that still the case? And can we see a dividend increase this year?
I don't know. We just kept it the same, as you pointed out. So we'd have to talk to our Board about any increases as well. But I don't think we would intend to increase it. I mean, the way Chris talked about earlier in the Q&A session, we like the returns on buying out the stock. We think that having the dividend is important. It attracts yield investors. We're not getting a lot of feedback from investors about the level of the dividend and that they think it should be higher. And frankly, we think we drive higher equity returns by taking the incremental dollar and buying back more stock.
I think that's right. If you look at it over the long term, we were thinking about how do we drive outperformance over the next 5 or 10 years. If you model it, I think it's a very convincing model that says allocate as much of our return of capital to buybacks as we can given the strength and resiliency of the underlying model. So that's what we're doing, and I wouldn't expect any increases anytime soon on dividends.
The next question will be from David Katz of Jefferies.
Congrats on a great quarter. I wanted to just go back to Smedes' question and your answer just a little bit. I recognize that there is a boundary and perhaps a slippery slope where getting into the sort of shared economy in some way is contiguous to what you do, right? And on the one side of the argument is, hey, our customers are doing this, but they're also, like, driving cars, it doesn't mean you should be selling those. But there is an argument that is impacting share in some way, right? That it is impacting the ability to charge for that last room under certain circumstances and so forth. Do you see that barrier over time changing? Or is this just for now, it's just not, it's a different business, not something we want to be in?
I think it's the latter. I mean, and I tried to say it in my long-winded response. It's not something that we have, that's in concrete. I mean, this is fast-moving sort of the view of the sharing economy broadly and certainly as it relates to our industry. That's why I say, I always start with we spent a lot of time on it because we have. And so it's a dynamic thing as we see what other folks are doing competitively, not just the folks that are in our industry directly but other new entrants or Airbnb or VRBO or anybody else. We're watching it very carefully, and we'll judge it over time. As we judge it today, which is the question that I believe I got asked, I gave you my answer, which is we do not believe it justifies our entry into the space at the moment and that we should take our focus away from the things that we're working on that are going well.
The next question will be from Gregory Miller of SunTrust Robinson Humphrey.
I'm on the line for Patrick Scholes. Looking at the international growth markets for hotels, a lot of the focus in Asia Pacific is on China. Heading South a bit, where do you see India today from the development landscape? How the pipeline is trending given the current GDP growth in that country?
Yes. I mean, we obviously are very active in India. I was just there, I don't know, a few weeks, maybe it was a little bit longer ago than that and get there multiple times a year. We have a fabulous team there, and we're making really good progress. We have sort of, I mean, in a relative sense to our scale and to the size of the population, we are quite small in India. I think we have circa 20 hotels open. We've got another, more than that in the pipeline or in production in various ways. I think given you have 1.3 billion people, the economy is growing at a strong rate, and they are really transforming their economy. It's a place you got to be, you want to be, both from like China from the standpoint of the business in India but also from the standpoint of outbound business coming out of India to the rest of the world.
If that economy grows just like every other economy, they're going to go traveling around the world, and we want them to have loyalty to our brand. So we are making, I would say, really good progress from sort of a standing start years ago. It's slow going, I think, for all of us in the industry, but an important market and one that we are investing in with a great team and with great relationships with the cadre of Honors that are doing, that are building us fantastic products. We opened a couple of luxury hotels in there in the last few years, and they're doing really well, the Conrad in Pune and the Conrad in Bangalore that are real iconic properties to help, in addition to some Hilton hotels sort of build our presence there. But you will continue to see us grinding in India and over time, getting bigger and bigger in that market because it's an important market for our network effect. But it will not move as quickly, notwithstanding some of the reforms in the economic growth. It will not move anytime soon as quickly as other markets around the world, including China, just because it's a much more laborious sort of process to, from start to finish to get a hotel in the operation.
And just a follow-up going back on the domestic market, I want to ask you about Tru. I know you had a number of hotels that are open and strong initial rollout. I'm curious if you have taken some potentially initial customer feedback and made some revisions to the prototype or planned versions to prototype now that you're continuing to progress along with that brand expansion.
Yes, we have, Greg. I mean, as is typical for us when we, when you actually launch, you get real-life feedback versus just creating the hotel in a lab and guessing as to what customers are going to think, although we're pretty good at that as well. But I think the biggest thing we did was we added a desk, so that's a good example of feedback where we've gotten a lot of customer feedback through the process of creating the brand that people like to hang out in their beds and use their laptops, and they don't need their desks.
They don't need the desk. It turns out they do. And then we made changes to the F&B program, particularly the breakfast offering, as we got feedback from customers. So it's all going really well. We've got over 60 of them open now. We think we'll have another 60 open this year. And we've got over, well over 500 working deals and growing, and so everything is going great.
The next question will be from Robin Farley of UBS.
I've been hopping around between calls, so I don't think that you gave this color, but I apologize if you did. I know your fee revenue was up 12%, and that is more than maybe unit and RevPAR growth would suggest. I think you mentioned that licensing fees were a driver. But can you go into a little bit more detail in terms of is that credit card fees higher? Or were there contract cancellation fees? And then I assume that, that $10 million of timing items, is that why the Q2 fee guidance is like a little bit below the full year run rate?
Yes. Good question, Robin. We actually haven't been asked that thus far, and I did talk about it in prepared remarks, but you might have been on that other call then. But yes, $10 million of timing items is really largely one fee related to a property that's being redeveloped in New York, and it's a rather large property that's being redeveloped. Hopefully, we'll be a part of that redevelopment. But for now, the building is coming down, so we would do a rather large payment there.
So that was the large, largely the timing out. And then the core beat was driven by license fees across the board, a little, mostly with the credit card fees, and so that accounted for the beat. And then, yes, the timing of them, obviously, carries over into the second quarter. We left our fee guidance at 7% to 9% for the year.
Obviously, if we had about $20 million of increases in EBITDA coming in and RevPAR the same, that $20 million is largely going into the fee segment. So our expectations for the fee segment are higher, but they still ended up within the range. And with a little bit of rounding, we decided to leave it at 7% and 9%. Does that cover your question?
No, that's great. And just to clarify, the higher credit card fees in Q1 was, so without the full year rates is maybe some like a nonrecurring factor maybe just like an increase in...
No. No. Credit card fees outperform in the first quarter. And actually, we think we, actually, that was part of the increase in the core increase in guidance. It was partially operational with some of the things that Chris mentioned earlier with performance in Japan and a little bit of performance in greater London. But some of it was credit card fees as well.
Okay. No, that's great. And just one small thing. The difference in your EPS guidance before and after special items, one went up a few cents, one went down a few cents. What was that other expense or that piece of special? Because the special item that, and I think you don't normally guide to that, but that was a bit more than it was a quarter ago. So just wondering if...
Yes. The, after special items is really at this point what we would have you focus on for a bunch of reasons historically but even more so now post revenue recognition. So the special items increase was really commensurate with the increase in our overall guidance. And then EPS, I think what you're talking about EPS for the quarter was a little bit light, and that relates to the other management franchise fees line item, which is the reimbursables from the hotels and the various funded programs. Post revenue recognition, those, we have not been able to equalize those, so we run through revenues as incurred. We run through expenses as incurred. And so in some quarters, that's going to be a benefit. In some quarters, it's going to be harm. And so that, and we neutralized that in special items, and so that's why the special items guidance is more in concert with our overall changes in guidance.
And ladies and gentlemen, this will conclude our question-and-answer session. I would like to hand the conference back to Chris Nassetta for his closing remarks.
We'll make this short because I know there are other calls going on. Appreciate your time today. We're obviously pleased with the first quarter. I think we had some good momentum going into the rest of the year. We look forward to talking with everybody after we complete the second quarter. Have a great day.
Thank you, sir. Ladies and gentlemen, the conference has concluded. Thank you for attending today's presentation. At this time, you may disconnect your lines.