Siyata Mobile: Identifying A Market Opportunity And Capitalizing On It

Jun. 18, 2019 11:13 AM ETSiyata Mobile Inc. (SYTA), SIM:CAT6 Comments
Sergio Heiber profile picture
Sergio Heiber


  • Siyata Mobile has recognized a market niche, offers a solution, and made international connections to capture this market.
  • Tier 1 carriers have validated the flagship product, as has an independent U.S. government agency.
  • Siyata is trying to expand and exploit a void created by the absence of Motorola.
  • The flagship product isn't expensive and offers clear advantages.

Siyata Mobile (SYATF) is a Toronto-based company providing connected vehicle solutions for commercial fleets and first responders. This is a very small company with a market cap of about $50 million. Hard to believe what it is accomplishing despite its small size. Siyata has created a market niche and a product to fit that niche, connected into vast sales networks through partnerships with tier 1 carrier companies in the U.S as well as in Canada, Israel, Australia, and New Zealand, and the flagship UV-350 product fits perfectly into U.S. government first responder initiatives.

The UV-350

This device is a $1,000 all-in-one vehicle-mounted smartphone for commercial fleets such as taxis and trucks and for first responders such as police vehicles, fire vehicles, and ambulances. The device eliminates the need for separate navigation, phone, fleet management, and mobile radio components. CEO Mark Seelenfreund estimates that buying the devices separately would cost five to ten times more than the UV-350 costs. I'm thinking it eliminates a lot of clutter, and the noise cancellation feature as well as the device being connected to the car battery, are big pluses.

Source: Company Investor Presentation

Some of us are old enough to remember when Motorola was known for cool devices such as their Razr phone. Google (GOOG) (GOOGL) bought Motorola and focused on Motorola's patents instead of their product niches. Motorola was great for communication gadgets of all kinds and dominated commercial and first responder motor vehicle communications. Siyata has identified this customer base and is the only company offering the targeted audience an all in one communication device.

The UV-350 is operated via push to talk software. It works similarly to a walkie-talkie but over a nationwide cellular network. There's no need to dial a number, and the device provides instant communication between an individual and a designated

This article was written by

Sergio Heiber profile picture
I write about and invest in mostly early commercial stage companies that have a large TAM and zero to little direct competition. I will provide updates on companies that I introduce as long as the goalposts set by management are met. Of course, there are always unforeseen developments more often in the microcap world than otherwise and there are macro conditions that are beyond the control of company management. I'm also not always right but I like the risk/reward characteristics of investing in micro-caps.My articles are reflective of my investment interests and hopefully provide readers with ideas that they can further explore. I tend to be on the long side and generally abstain from writing negative or short themes. Besides my articles on SA, readers can find my work at and

Disclosure: I am/we are long SYAAF. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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