Boeing Dreams Take Flight: The Ugly Truth

Aug. 26, 2019 6:30 AM ETThe Boeing Company (BA), EADSFAER, GE41 Comments


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On the 16th of August, Boeing (NYSE:BA) rolled out a Boeing 787-9 with a stunning color scheme. According to the company, the livery has been applied to celebrate the Employees Community Fund which has funded approximately $1B to local communities. However, there's a story to this aircraft that's less pretty than the livery and affects Boeing as well as Airbus (OTCPK:EADSF). In this report, we tell that story.

Afbeeldingsresultaat voor dreams take flight livery

The official reading: Innovation and Inspiration

The official reading about this aircraft and its color scheme is that it celebrates the Employees Community Fund and to certify the largest full-body decal ever tested on a composite aircraft. If certified, the technology will offer airline customers new opportunities to promote their brand on the 787 Dreamliner through the creative use of photographs, complex multicolor graphics, logos, and various specific finishes with the same durability as paint.

That’s all nice, but when we looked into the aircraft’s manufacturing serial number, what we found is that this is a brand-new aircraft, and especially during challenging times for Boeing where they can use the final delivery payment, one would question why Boeing would apply a color scheme, even for certification purposes, on a brand-new $140 million jet instead of using it on one of their test aircraft. Boeing also could have used their ecoDemonstrator program, which tests new technologies. Starting in the fall of 2019, Boeing will be using a Boeing 787 Dreamliner to test technologies. Whether it's this aircraft that will serve as the next ecoDemonstrator is unknown. What's clear, however, is that this aircraft was not intended to be built for testing a pretty color scheme and its technology.

Pink tail: Once destined for Hong Kong Airlines

Afbeeldingsresultaat voor hainan airlines 787

Source: The Street

The aircraft that is used for certifying the new decal technology was supposed to

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This article was written by

Dhierin Bechai profile picture
In-depth insights from an expert on the aerospace and airline industries
Dhierin is a leading contributor covering the aerospace industry on Seeking Alpha and the founder of The Aerospace Forum. With his Aerospace Engineering background he has a more indepth knowledge about aerospace products enabling him to cover a complex niche. Most of his reports will be about companies in the aerospace industry or airlines industry, comparing products and looking at market forecasts providing investors with unique and thorough insights. Dhierin has accumulated nearly 20 million views never failing to spark healthy and thoughtful discussions for investors and aerospace professionals.

His reports have been cited by CNBC, the Puget Sound Business Journal, the Wichita Business Journal and National Public Radio. His expertise is also leveraged in Luchtvaartnieuws Magazine, the biggest aviation magazine in the Benelux.

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Disclosure: I am/we are long BA, EADSF, GE, AER. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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