Levi's new CEO has made massive strides to change the company's culture, but this will take many more years to prove.
China is one of the most promising markets for the company, given that this market only accounts for 3% of its total revenue at the moment.
The company can benefit from its omni-channel approach and by diversifying to focus on new products.
Margins have improved considerably, and the company's reduced gearing has allowed for increased investments in developing its brand.
Levi Strauss (NYSE:LEVI) is well worth monitoring as a long-term investment for a large number of reasons. The pullback experienced during Q2 has created more of an interesting entry point for the stock,