Clorox: Lots Of Ambition, But Shares Are Fully Valued

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About: The Clorox Company (CLX)
by: Bernard Keightley
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Bernard Keightley
Portfolio strategy, macro, currencies, long-term horizon
Summary

Clorox recently launched its new ‘Ignite’ strategy in an effort to kick-start growth.

But targets are lofty and the lowered guidance does not inspire confidence.

Shares are not cheap either at 8.5x PEG.

Clorox (CLX) is a leading consumer product company with market leadership positions across the various categories and geographies it operates in. However, growth challenges in North America as consumer products become an increasingly