Microsoft Cortana Pivot Highlights Evolving Role Of Voice-Based Computing

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About: Microsoft Corporation (MSFT), Includes: AMZN, GOOG, GOOGL, SSNLF
by: Bob O'Donnell
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Summary

Despite some interesting potential, it turns out that not many people are interested in interacting with personal assistants on PCs.

Microsoft clearly recognized that the technology behind Cortana was very sound.

Microsoft is using Cortana as an AI brain that can be leveraged to help bring more intelligence to O365 users.

Ever since the debut of multiple voice-based digital assistants -including Apple's (NASDAQ:AAPL) Siri, Amazon's (NASDAQ:AMZN) Alexa, Google's (NASDAQ:GOOG) (NASDAQ:GOOGL) Assistant, and Microsoft's (NASDAQ:MSFT) Cortana among