Sprouts Is Not Whole Foods

About: Sprouts Farmers Market, Inc. (SFM)
by: Herding Value
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Herding Value
Bonds, contrarian, value, dividend investing

Sprouts is a 300-store grocery chain largely focused on the “healthy eating / organic food” trend.

The company has experienced a C-suite merry-go-round after years of stability.

Growth has slowed and earnings will be down for 2019 year-over-year.

Sprouts faces a lot of challenges, it's not Whole Foods, and it's best to adopt a "wait and see" position at this time.

I invested very successfully in Whole Foods before it was gobbled up by the omnivorous Amazon (NASDAQ: AMZN). My reasoning was that I wanted some part of my portfolio to have exposure to the