Carlos Tavares, Jeep, And Ram Are Key Assets For Success Of Fiat Chrysler Merger With Peugeot

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About: Fiat Chrysler Automobiles N.V. (FCAU), PEUGF, PUGOY, Includes: GM, TM, VWAGY
by: Doron Levin
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Summary

Leadership of Peugeot SA's Carlos Tavares will be a most valuable asset for the combined automakers.

Regional strengths in the Americas and Europe are complementary.

Culture clashes among U.S., Italian, and French staffs pose a hazard.

Looming European CO2 limits a major driver of the transaction.

Don't Rush To Take A Position In This Merger

It's still too early for speculators to make a knowledgeable call on the proposed merger between Fiat Chrysler Automobiles N.V. (FCAU) and Peugeot SA