Your Dividend Yield Is Just A Feel-Good Metric And It's Dangerous

Summary
- The dividend yield taken alone is incredibly insignificant and dangerous.
- In fact, the dividend yield often blinds income-seeking investors.
- The Dividend yield is a feel-good metric, and you must not give it an inordinate level of attention.
- Looking for a helping hand in the market? Members of Dividend Growth Rocks get exclusive ideas and guidance to navigate any climate. Get started today »
What I am about to explain will likely not make me any friends among the Dividend Investing community. As “The Dividend Guy”, I’ve been called “a heretic” to focus on dividend growth (no matter the yield) or to discuss total return (as if we were all investing to give away our money to Mr. Market). So here we go:
The dividend yield is just a feel-good metric and it could be dangerous.
When taken alone, a dividend yield doesn’t mean much. Yet, many investors are grabbing shares of high-yielding stocks like they are gold nuggets. They cherish them for their juicy distribution and completely ignore what’s around. This is what I call a feel-good metric.
What’s a feel-good metric?
While I prefer the term “feel good”, I must admit I’ve taken it from Tim Ferris’ blog when he discusses vanity metrics.
“They might make you feel good, but they don’t offer clear guidance for what to do.”
That article was referring to blogs and businesses and their numbers of followers or page views (remember the tech bubble?). Those are vanity or feel-good metrics. The larger they are, the better you feel. There is only one problem: they don’t mean much. In fact, they mean nothing.
Why the dividend yield means nothing?
Don’t get me wrong, I’m not saying that dividend investing means nothing. I’m saying that the yield by itself is useless. If you are more inclined to consider your total return, you are probably nodding right now. The rest of the dividend investing community is likely preparing logs for the stake (guess which witch they will burn?).
The dividend yield is usually considered by income-seeking investors. When you think about it, that makes sense. You finally get to stop working and live off your investment. In an ideal world, you cash your dividend payment each month and move on to the golf course. Your portfolio is not big enough? That’s not a problem, let’s buy stocks offering you an 8-10% yield and you’ll be fine.
My classic response to this would be, “But what if your stocks go down?”
And the classic answer would be, “I don’t care about the stock value as long as I get the dividend payment. This is real cash in my bank account”.
This is where the yield becomes a feel-good metric. The larger it is, the better you feel. This is also where it doesn’t offer clear guidance for what to do. This is the dangerous part. You don’t have to believe me, as we can look at a real example.
One of the most “loved” REITs these days is Macerich (MAC)
When you look at my fellow Seeking Alpha authors writing on MAC, you will see that there is a general positive sentiment around the stock:
Source: Seeking Alpha (I have taken the names and # comments out to save some space)
One of the reasons why Macerich is so loved is the combination of its history (it is a long-time high-quality malls REIT) and its incredibly generous yield: 14% as of February 27. This means that if you invest $100,000 in MAC, you will get $14,000 per year in dividend. This is the kind of paycheck we would all take, right?
But before we discuss Macerich, let me tell you a story.
Mackenzie and her debt problem
I wanted to tell you about my good friend Mackenzie. She is a wonderful woman working as an investing assistant (that’s a fancy word to say secretary) at a good investment firm. She makes a decent salary and has been working there for several years.
I met her the other day and she was in tears. Unfortunately, another classic story where the marriage crumble after 20 years of love and three children. Everything was going very well for several years, but you know how it goes... life changes, and if the couple doesn’t adapt (to each other), the marriage takes a hit.
Now she’s in tears because she can’t keep up with the house and paying college for her kids. Mac then asked me if I would lend her money until things get better. She would like to borrow $100,000, but she would pay me back $3,500 every three months. Looking at her budget now, she can afford to pay $14,000 per year in interest. Her job situation likely won’t improve in the coming years, her house may need maintenance, and she may need a new car soon, but right now and next year, everything looks great.
Would you lend my friend Mac $100K?
Back to MAC
When a reader first brought MAC to my attention, we were in August 2019. The stock was trading at $30 per share and was offering a 10% dividend yield.
Source: YCharts
Here’s what I wrote back then:
“I must admit, I’m not a big fan of brick & mortar retail companies in general. While MAC shows a strong occupancy rate (over 94% since 2014), this also tells me there is limited growth perspective. The high dividend yield should be a huge red flag at this point; the market simply doesn’t believe in MAC’s ability to grow going forward. MAC will be required to invest massively to keep up its premium mall to its tenants’ taste. Further compromise might be required to keep its high-standard clientele. With the stock price drop in 2019, MAC looks like a “false good idea”.”
Now imagine that you think I’m just one of those retail haters and you decided to buy MAC at $30 as opposed to one of its previous values of up to $90 per share.
You invest $100,000 and you get $10,000 in dividend per year.
6 months later, MAC is trading at ~$21.50, but you still get your $10,000 a year in dividend. Your investment is now worth slightly over $71K. This means that just to get your capital back, you will need to wait 3 years. That’s 3 years wait to earn nothing. Yet, the $10,000 in dividends is “real money”, while I’m just talking about paper losses, right?
What if Mac must repair her roof?
Now, back to my friend’s story. Imagine that after a year of good payments, my friend comes back to me and says, “I’m really sorry Mike, but I must reduce my payment to you from $3,500 to $2,000 every three months. I must take care of my leaking roof”.
Suddenly, my “income” from this loan of $14,000 per year goes down to $8,000. To get my capital back, it will take more than 10 years.
Would you like to buy my loan contract with Mac?
A MAC dividend cut is likely built into today’s price
When you look at how fast the stock dropped in the past 3 years, the market doesn’t believe in MAC. Maybe it’s wrong (it wouldn’t be the first time), but if it’s right, this is where you should not get blinded by MAC’s generous yield.
Julian Lin suggested that you should be happy to see a dividend cut. I agree with the premise, as this would give more money to MAC to manage its malls and find a way to create value for shareholders. However, for those who already suffered a loss of 30% (or a lot more if you bought MAC 2-3 years ago), this means you will have to wait at least a decade to get your money back.
When you look at MAC’s dividend over the past 3 years, you’ll notice something interesting...
Source: YCharts
That’s right: after MAC increased its dividend consecutively for a few years, management “forgot” to increase your paycheck in 2019. They are likely going to keep their amnesia in 2020. The absence of dividend growth is clearly one of the 3 red flags telling you it could be a bad investment.
How will your retirement budget take a 30-50% dividend cut? Not so well.
The dividend yield is only good for your ego
Getting a 10% dividend yield on a holding is good for your ego, but it doesn’t make you a good investor or even give you what you are looking for: the ability to retire stress-free. The stock market is filled with stories of companies offering generous dividend payments and then ending up in the ditch in terms of the stock’s value.
Selecting a stock based solely on its dividend yield is saying goodbye to a sound analysis. We would all like getting paid 10% per year on all our holdings. But the truth is that there is a clear reason why most of those super-high yield stocks are being so “generous”. It’s because a dividend cut is coming and the share price will drag behind the market for a long time.
For my part, I would rather focus on growth (revenue, earnings, and dividends). I only select companies which regularly increase their dividends. The current yield should be “considered”, but it cannot be the sole factor involved in the selection of an investment. I would own ten Visas, Apples, or Microsofts over a single Macerich. What about you?
Many investors focus on dividend yield or dividend history. I respectfully think they’re making a mistake. While both metrics are important, aiming at companies that have and show the ability to continue raising their dividend by high single-digit to double-digit numbers will make your portfolio outperform others. When a company pushes its dividend so fast, it’s because it is also growing their revenues and earnings. Isn’t this the fundamental of investing – finding strong companies that will grow? If you are looking for a great combination of dividend and growth, check out Dividend Growth Rocks.
This article was written by
Analyst’s Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
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Comments (62)


KO at $44 and sold at $60
KMB at $102 and sold at $145
PEP at $97 and sold at $145
CL at $60 and sold at $75
TGT at $52 and sold aat $129
VFC at $47 and sold at $100
SWH at $240 and sold at $530Sitting on about 40% cash, right now. The guy from Schwab called the wife the other day to tell her that he noticed our accounts were sitting there with a lot of cash. He said that he was concerned. She told him that while the stocks in our portfolio might be taking a hit, here, that idle cash is saving us a ton of money and will let us get back into the market when this stuff is over and 2009 comes back as the buying opportunity of a lifetime.There are some oil companies out there that their stock price is under book value. Not buying anything right now, but just pointing out a fact.We have had 10 years of a stock market where something was always on sale. Through Obama and Trump, if you didn't make money in the stock market, you weren't trying.Just sayin.


- You have no intention to sell a single shares during your lifetime.
- You higher yielding stocks never cut their dividend.Consider investing in CenturyLink (CTL) vs Visa (V) for the past 10 years and you will see who reaches financial independence first. I'm cherry picking here, but I'm sure you get the point. If you allow yourself to sell shares, the yield becomes irrelevant. The question is: "why would you not consider selling shares?". What is so wrong about it?A dividend is only money a company decided not to reinvest in their great business model. If a company decides to pay a low yield (most likely because the stock is doing so well that the yield can't keep up), there is nothing stoping you from selling shares and make your own dividend from your portfolio.Cheers,
Mike


- Account Management: drive.google.com/...I had a hard time deciding which ones to bottom fish: - Growth Stocks vs. Value Stocks?Decision made simple when XLF went down past -75% toward -85% max losses hence i over-weighted in financials despite being considered most risky by Financial Analysts. And when fundamental analysts kept declaring numerous (formerly) mid-cap companies as penny-stock Zombies in late Feb to early March 2009, i bought 3 dozens of them @ more than -95% discounts without even blinking twice, so to speak.- zombies jumped 3x to 5x profits w/in weeks after bottoming;
- badly battered banks jumped 2x to 3x within months.I sold 1/3 of zombie positions at 3x to 5x profits; then sold another 1/3 at 10x profits or more; then slowly sold remaining 1/3 past 20x profits except for few hundreds/thousands of shares each stock as precious memento (average costs from 10cents to less than $1/share). More than a dozen went bk'ed but that's inconsequential against 3x to 20+x massive profits. TEN DAN MU SIRI and ATTU among the best performing survivors.- Strategic Plan A: drive.google.com/...
- Fiscal Stimulus Plan B: drive.google.com/...Plan A had been my primary guide or 'roadmap' since it became feasible in October 2011 during EU debt crisis, plan B became probable only in late 2017 due to excessive outperformance of Dow Jones from 2016 to 2017. Portfolio performed 695% max vs. 400% by SnP500 and 438% for SPY w/ DRIP by Feb2020 ATH.,Investing in highly stable dividend stocks is viable in practically all market conditions, more often than not they survive and prosper. Over the long run some could outperform stable growth stocks via DRIP and/or DCA + DRIP, such as from say 1974 to 2016 (= 42 years).- DJ = 3,175% cap gains; 11,574% total returns.
- SnP500 = 3,421% ..... 10,271% TR.- Compq = 9,278% mostly with none to nil dividends;
- Gold = 4,634% from 1968 bottom to 2011 ATH = 43 yrs.Buying leading tech stocks such as the FANGAM group become extremely profitable for highly skilled experts and other veteran traders. AMZN = 130,000% from 1997 IPO low to Jan2018 high for example, with 95% collapse during Dotcom Bust - far too many dotcoms not so lucky to survive.- SPY /2009 to 2020 = 438% max incl DRIP;- 2xSSO = 2,250%, 2250/438 = 5.13x instead of 2x;
- 3xSPXL = 6,424%, = 15x instead of 3x.To reduce trading stresses, i gravitated toward 2x and 3x ETFs as they could outperform majority of the FANGAM group due to 'excessive' positive compounding effects during bull runs. Negative compounding effects not as effective due to decays as share prices become smaller and smaller, with 3xSPXL to become $zero only if SnP500 = $zero (infinite time needed to reach $zero).--------------------Rising tide lifts all boats and so they say. Not really since not all stocks have similar secular characteristics, others are known as cyclical that performed differently from Dow Jones, SnP500, and/or Compq. Russell2000 being small caps also has different but not very wide divergences against the former 3 which were/are highly correlated on short-term to medium-term to long-term cycles.Gold and Crude Oil have very different cycles of secular rallies and corrections compared to the major averages. - Dow Jones Historical: drive.google.com/...- Gold Historical: drive.google.com/...
- Crude Oil Historical: drive.google.com/...23 and 26 years of secular rallies (1942/65 and 1974/2000) vs. 9 years of secular corrections (1965/74 and 2000/09) for Dow Jones post WWII.10-12 years of secular rallies and about 19 years of secular corrections for Gold and Crude Oil. Hence, not wise to invest in gold and oil for the long run specially since they don't have dividends to tide you over. Crude oil suffered worst in modern history, with 82% max loss vs. 71% by gold vs. 80% by Compq vs. 57% by SnP500 vs. 54% by Dow Jones.- XLE Long-Term: drive.google.com/...However, energy stocks/ETFs have yummy irresistible 4+% to 14+% yields these days majority are not Zombies despite prolonged crude-oil meltdowns, most of the zombies had been weeded out during and after 2008 and 2016 catastrophic collapses. What remain mostly are the profitable companies due to lowered production costs and optimized operating maintenance, after a series of cost cuttings the past several years.- China w/ tons of Cov-19: drive.google.com/...vs.- USA w/ few Cov-19: drive.google.com/...Who's gonna win or lose, Red USA vs. Blue China, or both?Hence i bought lots of 4+% to 14+% high-dividend energy stocks/ETFs in this corona-virus panic selling while they are being hammered very badly. Another one of those 'once-in-a-lifetime' opportunities. This too shall pass.Cheers and Good Luck.





Of course, REITs have non-linear dividend payouts and prices; that is a by product of any security which has a massive yield which, I might add, has been time tested.
I don't belong to the "tortoise" investor group, count me as a "hare", though my very short term results can be hair-raising from time to time :)
My risk tolerance is magnitudes higher than most everyone else. I break all the rules; diversification means virtually nothing to me. It's all about relentlessly maximizing total income. The resulting "yield" number is by a by-product.
(That said, my spreadsheet does perform a "yield" calculation, which is currently a bit over 14%, a reduced number because, as I gain years, I prefer slightly less perceived risk than before. My methodology has granted me the ability to do anything I wish, any where, and at any time, a most marvelous gift).

https://tinyurl.com/v6sc9v9Taking this idea of "sale of shares" for income, instead of holding a highly concentrated portfolio of individual companies, as described in Part 1 of E Book "Improving Asset Accumulation: Tactical “Buy & Hold” with Exchange Traded Funds" *, we diversify by constructing a simple portfolio of four equal weighted equity based asset classes representing dividend payer (aristocrats), non financial large cap growth ( technology ), REIT, and small cap value. All of these attributes have produced highest ranking excess returns above SP500 benchmark over many decades. The portfolio uses low expense exchange traded funds and REIT ( SCHD/REGL, QQQ, O, VBR for example ). The use of an ETF representing the dividend payer / growth attribute alleviates the exacting management of a portfolio of individual stocks. Because these four asset classes have shown evidence of producing high excess returns ( equating to capital appreciation ) over many decades, one can utilize a "sale of shares" income harvesting process exclusively ( Part 4 * ) and reinvest the dividends for further portfolio compounding. This may give an investor more control and flexibility in the amount of income that they desire, rather than being beholden to dividend payout schedules and idiosyncratic stock behaviors and dividend events, such as cuts, freezes, etc.
. . .
* tinyurl.com/y6z8njmp ( Paste link into browser )




Invest well





Mike
