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Mastering The Virtual Practice: Why Your Clients Will Prefer Virtual Meetings

Jun. 10, 2020 2:26 AM ET
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AllianceBernstein (AB)


  • The “new normal” of virtual client meetings.
  • While COVID didn't create an interest in virtual meetings, it has massively accelerated adoption and improvement of that technology by general population and financial professionals.
  • 10 Reasons Why Your Clients Will Prefer (Maybe Require) Virtual Meetings.

By Ken Haman

Even in the midst of the COVID-19 pandemic, the term "new normal" has already become overused and now applies to every implication of social distancing in our culture. Humans are adaptive, but we don't like to change that much. Many patterns that were built into our lives will not change in the long term because of a virus. People like to eat together; we enjoy parties and live entertainment. Over time, much of what has changed during quarantine will slowly get pulled back to familiar patterns.

However, this is unlikely to be the case with virtual meetings. While the pandemic didn't create an interest in virtual meetings, it has massively accelerated the adoption and improvement of that technology by the general population and financial professionals.

In his May 19 LinkedIn article, "Get Over It! Here's Why There Is No Going Back to Normal After COVID-19," writer Joseph F. Coughlin summarized the process we are now experiencing: "COVID-19 fanned the gale of creative destruction that was already underway... We've already possessed the paradigm-shifting technology for a long time... But much of its vast potential had yet to be realized until the outbreak of COVID-19."

According to Encyclopedia Britannica, the idea of combining voice and visual communication to enable realistic conversations from a distance was first imagined in the 1870s. The idea of having a video conference call is actually 150 years old! Of course, even Zoom (ZM) founder Eric Yuan couldn't have imagined the explosive growth of users of virtual meetings; from 40 million Zoom users in all of 2015 to more than 300 million users in April 2020, according to BusinessofApps.com.

10 Reasons Why Your Clients Will Prefer (Maybe Require) Virtual Meetings

The requirement to quarantine created the perfect conditions to push virtual meetings past the tipping

This article was written by

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