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Importance Of Education In CBD Market (Podcast)



  • Mike Donnelly is a former Navy SEAL who, with his wife Claudia, founded a hemp-derived CBD company focused on giving back to the veteran community.
  • We discuss the saturation of the market, why CBD is especially good for dogs, and the wonders of cannabinoids.
  • We also talk about building the American Dream, starting a 501(c)(3) for veterans and why no one's actually buying CBD from Amazon.

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Mike Donnelly is a former Navy SEAL who pivoted into business, including the cannabis sector. He then founded The CBD Path, which donates a portion of their profits to a veteran-focused, non-profit organization. Mike, who also serves as CEO, is also on the board of the National Navy UDT-SEAL Museum and the Trident House and volunteers throughout the year in fundraising events across the country to raise money for the families of fallen SEALs.

Topics include:

  • 5:30 - Joined the military at 17, was a Navy SEAL for 10 years, started working in construction, opened first construction company in 2005. Began investing in other sectors, including cannabis start-ups that were using cannabis for medical purposes. Has been very involved in raising money for veteran organizations and consistently ran into veterans having a tough time reassimilating after combat tours that were using CBD to help. When it was legalized, started CBD Path, which helps veterans in particular with healing through CBD.
  • 11:00 - Feedback from veterans has been amazing - so many great stories about CBD helping them through a host of issues. It's not a wonder drug, but it helps a lot of people in a lot of different ways. Biggest focus is on education because CBD has only been legal since 2018 - so many unknowns for consumers. Still confused with THC cannabis.
  • 15:00 - CBD is a saturated market, but CBD Path stands out with giving back to veterans. There are 20 million US veterans, and one out of three suffer from some kind of issue that requires attention. QR codes on each bottle, so it's clear where hemp came from and where it's been the whole route to the consumer. Website has an educational blog that helps identify when and how and what to take.
  • 19:00 - Exponential growth in sales since Covid. Wants to start a 501(c)(3) for CBD Path so everyone can afford the products. On average 22 veteran suicides a day. Being able to give away products to veteran would go a long way towards helping veterans with those issues. Improvements in organizations and companies helping veterans, important to keep getting that message out. New York is one of their biggest markets now since Covid.
  • 24:00 - CBD comes from Oregon, sourced from one farm. Don't want to be a gimmick and don't condone inhaling CBD so nothing that involves smoking it. No food or beverage CBD items due to bioavailability - not enough proven about their efficacy. Best way to take it is under your tongue, also have gummies and topicals.
  • 26:30 - Dogs receive cannabinoids better than the average person. When they take CBD their attitude is changed - work a lot with service dogs. Have a lot of partnerships with dog trainers, how helpful CBD is for dogs in particular and animals in general.
  • 31:00 - Active soldiers can't take CBD as many were testing positive for marijuana and soldiers blamed it on CBD so all cannabinoids were banned. Difference between alcohol and cannabis - officers might not be able to tell if soldiers are taking cannabis.
  • 40:00 - Important for consumers to educate themselves about the market. Government bodies need to do better at educating consumers and informing businesses of clear guidelines.

This article was written by

On The Cannabis Investing Podcast, host Rena Sherbill provides actionable investment insight and the context with which to understand the burgeoning cannabis and psychedelics industries. C-level executives, analysts and sector experts share portfolio picks and help you think through your investing approach.

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Comments (4)

Informative conversation. The market for this product is in its infancy. Tgere is a lot to learn.
OneStrawRevolutionFarming2023 profile picture
With luck and blessings, a low death rate for Covid perhaps :-)

OneStrawRevolutionFarming2023 profile picture
Here is a study showing that whole plant inclusive of CBD is more efficacious, more potent and therefore smaller doses are used, vastly less costly, and less side effects than single molecule CBD isolate as found in Epidiolex :-)


This and other examples appear to be shifting the so-called "CBD Market" into the "Whole Plant Market" :-)

The beginning of the end for Epidiolex perhaps and its subsequent unmasking perhaps :-)

Hopefully, "proprietary" formulas will be strictly outlawed after and in the midst of the horrific opioid crisis :-(
OneStrawRevolutionFarming2023 profile picture
What is the "CBD market"? Where is the "CBD market"? When might the time arrive when participants realize there is no "CBD market" no matter how many times people try to create one :-(

There are cannabis and cannabinoid markets which are part of the Wellness industry :-)

How are people going to explain the efficacy of CBD + CBG once they try it? After they try these synergistic combinations, they likely won't want only one cannabinoid/CBD because they will realize that Wellness emanates from synergies and whole plant synergies :-)

All these business people investing all this money in a fictitious and artificial "CBD market" that vanishes for most of us nearly immediately after we try CBD + CBG and/or whole plant extracts and RSOs :-)

it is almost hilarious to see business people continue to pour time and energy and money into something that isn't real and won't exist :-( Why don't business people do the reading :-( Why don't business people do the "homework" :-( It's probably because in business people can fail and receive no penalty; just declare insolvency and bankruptcy and walk away :-(

Here is something from the Wellness industry/market that is inclusive of but not limited to a single molecule :-)

Efficacy from two molecules is better value for the money :-)



Hope all the CBD business people start doing the reading and try synergistic Wellness products please :-)

[I don't sell or get a commission from any company]
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