Web Wars: Shopify Vs. Square Vs. Wix Vs. BigCommerce

Jan. 21, 2021 10:43 AM ETBIGC, SHOP, SQ, WIX, SHOP:CA21 Comments
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  • WIX and BIGC are pure-play web builders. Shopify and Square provide more of an ecosystem for merchants both online and offline.
  • All 4 companies could be much more profitable, but they choose to invest in growth.
  • SHOP and WIX are generally the highest-rated website builders based on reviews.

Shopify (SHOP), Wix (WIX), Big Commerce (BIGC), Square Online, and Weebly, with the last two being owned by Square (SQ), are big names in the world of web building. Each has its own pros and cons. In this article, we will make a comprehensive comparison between the web builders using both qualitative and quantitative analyses and attempt to objectively determine which would make the best investment if we had to choose one.

Let's begin with the basics. All four companies provide web building services to those who have little to no coding experience. As a matter of fact, we've used both Weebly and Shopify depending on the type of project we were working on. Additionally, we've also dabbled with Wix and Square Online. These services are great as they allow just about anyone to get a blog or e-commerce store up and running in no time.

However, there is a lot to consider when choosing a web builder. For starters, one would need to decide what features would benefit their particular business. A service-based business has very different requirements than a product based one. For example, the main use of a service business' website is to generate leads whereas a product-based business will need to be able to efficiently make sales through its website.

Another thing to consider is site speed. No matter what type of business one owns, being able to convert visitors into leads or sales is crucial. Nothing is more frustrating than slow load times and this will negatively impact bounce rates.

In addition, the ease of use is very important especially to people with no experience. Those who are new to web building will be competing with others who have extensive experience. Being able to easily design a website that is both visually appealing and efficient is what will

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Two bros that talk about stocks, mainly GARP (growth at a reasonable price) stocks, but we look for opportunities everywhere. We don't have a specified time horizon. We invest in a stock for as long as our thesis holds true, and get out when the facts change. In addition, we've developed market-beating algorithms with python that help us find attractive investment opportunities within our own portfolios.Website: www.stockbrosresearch.comTwitter: @StockBrosTrades

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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