Croda International Plc (COIHF) CEO Stephen Foots on Full Year 2020 Results - Earnings Call Transcript

Croda International Plc (OTCPK:COIHF) Full Year 2020 Earnings Conference Call March 2, 2021 4:00 AM ET
Company Participants
Stephen Foots - Director, Group Chief Executive
Jez Maiden - Director, Group Finance Director
David Bishop - Director of Investor Relations
Conference Call Participants
Gunther Zechman - Bernstein
Matthew Yates - Bank of America
Nicola Tang - Exane BNP
Mubasher Chaudhry - Citibank
Charlie Webb - Morgan Stanley
Sebastian Bray - Berenberg
Chetan Udeshi - JPMorgan
Isha Sharma - Stifel
Operator
Ladies and gentlemen, welcome to the Croda Full Year Results. My name is Jaime and I will be the call operator for today. [Operator Instructions] I will now hand you over to your host, Steve Foots, the Chief Executive Officer.
Stephen Foots
Good morning, everyone. Many thanks for joining us. Hopefully, the time is fast approaching when we will be able to meet face-to-face again. But in the meantime, I'm joined with Jez and David as usual. Once we've run through the slides, very happy to take any of the questions as always.
In terms of the agenda, nothing unusual, I will run through some of the highlights before Jez goes through the financials, after which I'll wrap up with an update on various aspects of the strategy before we come to Q&A.
It's of course, been a very challenging year for everyone, Croda included. Despite that we've navigated a tough environment incredibly well, testament to our strong business model, clear strategy, and of course all the people that work for Croda around the world. As a result, the impact of COVID-19 on Croda was relatively limited, with the Core business only seeing a small dip in profits, but with robust cash generation.
The global lockdowns inevitably impacted consumer spending and industrial markets. We felt that at the premium end of our Personal Care business, as well as across parts of the Performance Technologies business. Encouragingly, we've seen a steady improvement since the trough in quarter two. We were backing growth in half two with growth accelerating in the final quarter, giving us confidence as we look to the year ahead. That confidence is reflected in a further increase to our dividend, our 29th successive year of consecutive dividend growth.
This truly resilient financial performance has given us the opportunity to make strong strategic progress during the year. We announced our ambitious 2030 sustainability targets, being climate, land and people positive, living up to our purpose. We accelerated organic investment to support growth in key areas, such as drug delivery, and we also acquired two businesses, Avanti and Iberchem. Today over 85% of Croda's profit is coming from life science and consumer markets.
I've spoken before about the important step we have placed on treating all stakeholders fairly and equally. Throughout the pandemic, we haven't furloughed any employees, nor have we drawn on any government funding. We prioritize the health and safety of our people, as well as the customers, suppliers, and communities that we work so closely with. And equally, we've continued to fulfill our commitments to shareholders by paying dividends.
And as I mentioned a moment ago, at a point when the market environment has been at its most challenging, we've taken the opportunity to invest in our future and make investments in sustainability, expanding Life Sciences, strengthening Personal Care, and building our knowledge brand in China.
I've lived through six recessions in my 30-years with Croda, and we make incredible progress in a recessionary year. We've bucked the trend, and invested around £1 billion pound in those four key areas.
So in terms of the financial highlights, Core business saw sales growth by 2.3%, with an encouraging second half recovery, and the contribution from the acquisitions that we made during the year. Our margin was relatively stable, but was inevitably impacted by weakness at the top end of Personal Care, as well as in Performance Technologies due to COVID. Profits declined 4% due to the mixed effect. Cash flow remained robust, helping us to support increased investment in the business.
Turning quickly to the sector then, Life Sciences had an outstanding year, growing sales, profits and margin to record levels. This was primarily due to Health Care and Seed treatment. But we also saw a good performance on our Crop Protection business too.
The highlight and the highlight of the year has been delivering components to the Pfizer-BioNTech vaccine, and the critical role that we're playing to aid its continued rollout around the world. This is a big step forward for Croda and an even bigger step forward for our intentions in Health Care.
As mentioned, Personal Care was impacted as a result of the lockdowns across all key geographies, with sales in our Beauty Actives business lower as a result of consumers spending far less on prestige and luxury items than they would normally. This had an adverse impact on margins. This is simply a business mix issue.
Gross margins at the product level remain rock solid. Encouragingly, we've seen a steady improvement since May, with underlying sales in quarter four returning to prior year levels. I will come back to Iberchem later. But needless to say, we see this as a very exciting acquisition, which will add a new growth dimension to our consumer care offer. It finished the year strongly and has started 2021 strongly as well.
Performance Technologies sales were resilient, largely due to good demand in our home care and packaging businesses. Whilst we saw an overall return to growth in quarter four, adverse mix and operating leverage had a material impact on our profitability. Our strategy to refine to grow Performance Technologies remains unchanged. And we have continued to deploy capital into renewable technologies and further expansion in Asia.
With that introduction, let me now hand it over to Jez.
Jez Maiden
Thanks, Steve. And good morning, everybody. As Steve has said, 2020 saw a resilient financial performance. Sales were up 0.9% and reported currency at 1,390 billion in Sterling, and increased by 1.1% in constant currency.
Adjusted operating profit reduced by 4% in constant currency to £320 million. This reflected an adverse mix impact, with lower margin businesses in Personal Care and Performance Technologies less impacted by COVID than the high margin businesses, Steve has described. It also reflected an increased loss on the ECO plant in North America and a highest share-based payment charge reflecting the strong share price performance.
Net interest increased £19 million, reflecting higher net debt following the Avanti and Iberchem acquisitions. Adjusted profit before tax came in at £301 million, almost 5% behind the prior year period in constant currency.
With a weaker mix effect return on sales declined 1.7 percentage points to 23%. With a slightly lower tax rate of 24% and more shares in issue following the Iberchem equity placing, adjusted earnings per share were 175.5 pence, 5% down on 2019.
Having held the interim dividend flat in July, the final dividend is being increased, making the full year proposed dividend 91 pence per share, an increase of one pence over 2019. Finally, the free cash flow remains robust at £177 million £, despite funding significant organic capital investment
Adjusting profit items charged in the year totaled £31 million pounds. This was driven by the impact of acquisitions, with advisory costs of £11.7 million, and our amortization of acquired intangibles of £13. million. In addition, an exceptional charge of £5.8 million related to the unwinding of the discount on Avanti deferred consideration and completion of the 2019 cost savings program, which delivered nearly £20 million of annual benefits, which we have reinvested in resource to grow the business. Profit before tax on an IFRS basis was just under £270 million pounds.
This slide looks at the key bridging items for the change in sales. Core business sales increased by 2.3% in constant currency. This comprised a 3% reduction in price mix with raw material prices broadly flat. This primarily reflected the weaker product and business mix, due to lower sales of higher value-added products in Personal Care and Performance Technologies, and better relative sales of low value add products used by consumers during the crisis.
Volume was up 1.2% in the year, helped by growth in Life Sciences. The acquisitions of Avanti and Iberchem added 4.1% to sales. Industrial chemicals contributed 1.2% reduction in group sales and currency translation was broadly flat.
Sales in all regions were impacted in the second quarter by government steps to tackle the COVID pandemic. It was therefore encouraging to see all regions except Asia improve performance in the second half year. North America and Latin America returned to growth, with underlying sales up 7% and 8% respectively.
Lockdowns were more extensive and impactful in Asia and Europe, but both regions saw flat underlying sales compared with 2019 in the second half year. Asia was mixed throughout the year, China rebounded following its first quarter lockdown, but the key manufacturing markets of Japan and Korea remain soft, driven by a reduction in foreign tourism. Overall, underlying sales in the Core business that is before the benefit of acquisitions were down 6% in H1, but up 3% in H2.
Turning now to look at the sector overview. Personal Care was significantly affected by lockdowns. First half sales were 9% lower, but from a near 20% year-on-year decline in May, underlying sales in Personal Care recovered month-on-month to leave the second half just 3% lower overall.
The acquisition of Iberchem in November added 9% to second half sales to give sector fully a constant currency sales just 2% lower than prior year. The standout performer in 2020 was Life Sciences with no discernible negative impact from COVID-19, sales grew by 15%. Against a strong competitor in the first half, we saw sales 2% lower year-on-year, all three businesses in Life Sciences grew in H2 with underlying sales up 16%. The acquisition of Avanti in July added a further 17% to second half sales.
In Performance Technologies sales were only 3% lower than the prior year. After a good start to 2020, sales progressively weakened through the second quarter, alongside temporary closures of automotive and industrial customer plants to leave first half sales 6% down. The second half saw a steady recovery with sales just 1% lower than the prior year. So for the Core business overall, underlying sales improved from a drop of 6% in H1 to 3% in H2, supplemented by a further 8% increase in sales due to acquisitions.
This slide shows how these sector sales fed through the profitability. In Personal Care government COVID-19 measures reduced consumer demand for products associated with going out, while also interrupting prestige sales channels. As a result, sales were better for our app home use beauty formulation products with a greater reduction in sales with a higher margin beauty actives and beauty effects products.
The resulting adverse mix impact for adjusted operating profit reduced by 15% and return on sales just under 29%, which included a small dilution from the Iberchem acquisition.
With continued growth in high-value niches, return on sales in Life Sciences increased by 160 basis points to 32.2% and adjusted operating profit was 25% higher, including the benefits of Avanti.
In Performance Technologies, those sales were only slightly lower than prior year, profitability reduced significantly. Adjusted operating profit reduced by over 20%, return on sales was 13%. This reflected the sector's higher operating leverage, lower production at its European sites, and adverse profit mix, with sales more resilient in lower margin parts of the business.
Now let's look at each of the Core business sectors in more detail. As previously noted, Q2 was the weakest quarter for Personal Care, with a near closure of the French cosmetic industry, and luxury shopping channels. A steady recovery saw underlying sales back in line with prior year in the fourth quarter.
The full year constant currency sales reduction of 2% was driven by a declining sales price mix of 5%, reflecting the bigger - the weaker business mix, while volume was just 1% lower, and the Iberchem acquisition added 4%.
The assets mix effect was driven by a double-digit percentage sales decline in each of beauty actives and beauty effects, the higher margin segments of personal care. Beauty effects was impacted through its exposure to social and travel categories, such as sun protection and color cosmetics, while beauty actives was impacted by the disruption to sales of prestige products. This performance was consistent with published consumer sales data for Personal Care and Beauty, which reported declines of 3% in the US, and 8% in Europe, across 2020. It's also consistent with what our customers have been reporting, as shown here in this extract from L'Oreal.
Regionally, Europe and Asia were hardest hit outside of China, where sales rebounded quickly. By contrast, sales in North America remain robust throughout the year and Latin America improved in the second half.
We've not seen any signs of change in the longer-term drivers to growth. We expect Personal Care profitability to improve when lockdowns lifts, luxury channels reopen and with a significant cross-selling opportunities provided by Iberchem. This is underpinned by our strengthen to grow strategy, which Steve will take you through in more detail shortly.
2020 saw continued growth in all three Life Science businesses, crop protection increased sales net of planned product withdrawals. Seed enhancement delivered double-digit revenue growth delivering its anticipated recovery from a weaker 2019.
Underlying Health Care sales rose 11% with continued growth in our established speciality excipients and vaccine adjuvant businesses. This was complemented by the acquisition of Avanti, which saw over 50% sales growth year-on-year, including the pre-acquisition period.
2020 also marked the first sales from supplier Pfizer and BioNTech, with components for their COVID-19 vaccine. Overall sector sales growth of 15% in constant currency was driven by volume growth of 7%, unchanged price makes and 8% from Avanti. Steve, will set out more detail on our expand to growth strategy shortly.
Sales in Performance Technologies were resilient in what were challenging industrial markets, encouragingly, fourth quarter sales were 5% up on prior year. There was a marked variation in the performance of the different businesses, which adversely impacted profit margin.
Smart materials was resilient without actually slightly up on prior year, driven by strong demand in packaging, and hygiene markets. Similarly within home fabric and water, hygiene and household care applications saw strong demand, reflecting both COVID-19 and increased sales from our ecosystem enabled solutions.
By contrast, the energy technologies business saw sales down over 15% impacted by sharply lower lubricant demand in automotive and reduced flow control additive sales for oil and gas production. By Q4 demand was returning with energy technology sales back to 2019 levels and smart materials remaining in growth.
For the last two years have shown that the sector remains exposed to the industrial cycle. There are sign to grow strategy, we'll see capital redeployed selectively within the sector, reducing exposure to older cyclical technologies, and focusing more on technology rich markets. We're also developing the sectors geographic footprint beyond its traditional European and US markets in Asia and particularly in China. Performance technologies also has strong sustainability credentials, which we can leverage to meet customer's product needs and help them deliver their green targets.
Now from 2021, group will report on the four sectors, Consumer Care, Life Sciences, Performance Technologies and Industrial Chemicals. The new Consumer Care sector offers the opportunity to selectively deploy more capital with stronger and more consistent organic growth, geographic expansion and bolt-on acquisition.
It will comprise our market leading Personal Care business, recently acquired Iberchem fragrance and flavors business and the high growth potential of our Home Care business. In 2021, the 2020 results will be restated for these changes. And this table sets out, first of all, how the results were reported in 2020. And then how they will look under the new structure when we restate. In addition, I've shown what the 2020 outcome would have been had Iberchem and Avanti been for the full year. This is the pro forma results.
The group's capital allocation policy remains to invest for growth through organic capital expenditure to provide regular returns to shareholders through an increase in dividend to acquire disruptive technologies with a focus on consumer and life science markets. And to maintain an appropriate balance sheet, typically within a one to two times leverage target, returning excess capital when we move knee [ph] fit
In 2020, at a time when other companies were cutting back on investment, Croda has continued to execute its policy. We invested £870 million in acquisitions through Avanti and Iberchem, funded 70% through the UK largest M&A equity placing of 2020 and 30% from cash and debt raised.
We invested over £120 million in organic capital expenditure. This comprises our regular capital program, together with an extra £30 million to accelerate capital opportunities in healthcare, scaling drug delivery, doubling our US speciality excipient capacity, and reprioritizing £10 million to deliver COVID-19 solutions for our customers.
We expect our ongoing annual capital program to continue at around £90 million or 6% of sales, but with 2021, seeing an extra £40 million deployed to accelerate delivery of exciting Life Sciences pipeline. With our prudent leverage and dividend distribution policy, the Board was able to pay the final 2019 ordinary dividend and maintains 2020 interim and is recommending an increase to the 2020 final dividend. The dividend cash cost increases by over 10% following the recent equity placement.
I'll now hand it back to Steve to update you on our strategic priorities.
Stephen Foots
Thanks, Jez. Turning to strategy then. The framework for our strategy will be familiar to many of you. But at its core, we believe that sustainability together with innovation will drive our growth going forward.
Post-COVID sustainability trends will increase rapidly, I have no doubt. Markets are changing more rapidly than I've seen in my 30-years in the industry. This is creating many opportunities. Increasingly, we will all spend more money prioritizing health and well-being.
Sustainability is touching every part of our business with consumers wanting natural clean ingredients. And with the increased focus on climate and emissions, demand for renewable technologies in the industrial markets has never been greater.
We're fully aligned to these trends and our sector strategies remain unchanged. I'm going to spend the next few minutes talking to you about how we're expanding in Life Sciences and strengthening our newly created consumer care sector, particularly given the amount of activity that we've seen in those areas and the acquisitions that we've made recently.
You're seeing our strategy play out in a number of different ways, notably in the increased exposure that we have to growth markets. We expect Life Sciences to grow mid to high single digits, Consumer Care to grow mid-single digits and Performance Technologies to grow at industry GDP rates.
Our strategy naturally moves us towards the right-hand side of the graph. When you add Avanti and Iberchem 86% of our profits are coming from fast growth niches in Life Sciences and Consumer Care, up from 75% two years ago. We have also significantly enhanced our presence in emerging markets. Sales in China have roughly doubled in the last year, reflecting both organic investment and the acquisition of Iberchem.
With the number of customers and employees also significantly greater, we are well-positioned in this important market going forward. With a third of Iberchem employees focused on R&D, and two thirds of Avanti employees in scientific roles, we've significantly increased our innovation resource through the acquisitions we've made. And we're also investing in new laboratories and more scientists, particularly in emerging markets such as China.
Turning to expanding Life Sciences then. The top half of this slide will be familiar to some of you. It illustrates the journey that we're on in the Life Science sector and our ambition to move further away from consumer health towards patient health, where we have three world-class technology platforms, each of which enhance the performance of the drug active in use.
That evolution is supported by a number of key trends. With a growing elderly population, the spend on healthcare is increasing, particularly in emerging markets. And at the same time, there is much stricter regulation around drug safety, and ingredient integrity, and customers want ingredient transparency and traceability as well. Quality and performance will also be critical going forward.
The farmer market is increasingly focused on biological active based injectable drugs. That needs specialty excipients to increase stability, shelf life, efficacy and minimize patient discomfort. We're leading the way in this area, and the COVID pandemic has shortened R&D cycles and created significant opportunities for treatments, as well as vaccines.
These trends are reflected in the way that we've been driving forward our healthcare business, specialty excipients continue to deliver strong sales growth, despite us being capacity constrained in 2020. We continue to build on our leading position in this niche market and are the first multi-site excipient providers to achieve global accreditation.
Following the acquisition of Biosector in 2018, we're also a leading supplier of vaccine adjuvants which help trigger the body's immune response to vaccines. We are coded into many COVID vaccines as you would expect. We've seen good growth here with sales of 30% benefiting from synergies with the Croda selling network.
Through the acquisition of Avanti, we added new drug and vaccine delivery technology through its industry leadership in lipid-based systems. Furthermore, Avanti lipid nanoparticle systems are increasingly attractive for using complex therapeutic drugs. And next generation mRNA vaccines expected to become a fast-growing part of the market.
Overall, the underlying healthcare business grew double-digit percentage with Avanti strong growth on top. And as we expanded the number of technology platforms in drug and vaccine delivery systems, we're expanding our technical capability to globally helping to further increase customer intimacy.
To support all of this growth, we're making significant investments in several areas. This investment is targeted at moving from drug discovery and research to operational scale up in-house. In simple terms, we're moving from kilogram quantities on the left to low single digit 1000s of kilos on the right, capturing the additional growth rather than giving it away to other producers.
In addition to the £10 million that we reprioritized last year, we will invest a further £40 million in 2021 to support commercialization and scale up of our lipids business. This is complex work, but we have the required expertise and know how to do it.
We're also investing in bio sector to manage increased demand for their technologies in vaccines. And the significant investments that we have been making in specialty excipients in the UK, US and Japan will benefit us going forward. This has doubled capacity in the US and is expected to come on stream shortly.
These are some of the highest returning projects we've seen for many years in Croda. All of this investment and expansion is helping us to capture the wealth of near-term opportunities. Most significantly, it has enabled us to play a critical role in the Pfizer-BioNTech vaccine, where we are supplying Lipid technology. Building on our previous guidance for sales in 2021 of approximately $100 million, we now expect a minimum of $125 million of sales into this vaccine this year.
We're scaling up production and strengthening our partnership with them and other vaccine customers as well. Whilst Pfizer is the big one, we are in fact involved in 60 other projects focused on COVID-19 both vaccine and therapeutic treatments across all three patient health technologies. These include a considerable number of projects utilizing our LNP and specialty excipients technologies, and a bigger number of projects utilizing our adjuvant chemistry from our Danish acquisition Biosector.
Croda is playing a really important role to support the rollout of multiple vaccines and treatments across the world. We're fast becoming a vaccine adjuvant powerhouse, supporting many customers from many countries with their rollout plans.
But the opportunities are by no means exclusively COVID-19 related. mRNA is a pivotal new drug class to solve some of the biggest medical challenges through gene therapy. There's a lot of investment underway from pharmaceutical companies. And I'm confident that there will be more opportunities coming as this drug class expands into oncology and other infectious diseases.
And finally, we're targeting new product registrations in China, a country where we have traditionally been underweight in healthcare. Japan, Korea and India are also important healthcare markets in Asia, and will increasingly be a focus for us moving forward. So very exciting times ahead for our Life Science sector, as we transition away from consumer health to patient health.
Turning to Consumer Care then, as we trailed in conjunction with our acquisition of Iberchem, Personal Care became Consumer Care at the start of this year, with five growth businesses all driven by sustainability and innovation. Each of these businesses has dedicated management and R&D teams. And there is plenty of crossover between them in terms of innovation.
Fragrances, which is of course the Iberchem business, and home care will sit alongside the three personal care businesses. And the rationale for this is further supported by the correlation in terms of trends, driving growth in each of these subdivisions, which are set out on the left-hand side of the slide.
Furthermore, ingredients such as biosurfactants, using best personal care products can also be used for home care. So we see scope, a lots of collaboration on innovation, and this will ensure a more efficient, productive, higher growth business overall.
When we announced our acquisition of Iberchem, we talked extensively about the rationale. Adding fragrances to Croda's business creates a full formulation service for our customers. And combined, we will have more to offer our customers across all the geographies in which we operate. So the immediate priority is to capture those revenue opportunities. And I'm pleased to say that things are off to a very good start now.
The geographical fit of our two businesses is also highly complementary. We are more overweight in Europe and the Americas, where they have a greater presence in Asia, the Middle East and Africa, emerging markets where we want to be stronger.
There is also the opportunity to combine on trend fragrances with Croda's special ingredients, creating a one-stop shop for our customers, and ensuring we are agile and responsive to market needs. We've identified the top 10 countries for synergy capture and are targeting around €50 million of opportunities by 2025.
Homecare is a very exciting business too for Croda, and we're optimistic about its future growth trajectory, given increased consumer sensitivity around hygiene. The business is more than just about sustainable cleaning. Our active ingredients for fabric care provide performance, sustainability, and strong sensory benefits for consumers, very similar to personal care. There is also a big move to biotechnology, like we are seeing in personal care, as well. These similarities will drive opportunities in the future.
The case study on the bottom right shows how an active ingredient at small inclusion levels like in personal care can deliver significant benefits. Our product is going into one of Unilever's leading global brands to drive future growth. Another great example where a big sustainability trend coupled with our great innovation is creating strong growth.
Innovation will continue to sit right at the heart of our consumer care business, and it is our lifeblood, it always has been and it always will be. And here are a few examples that bring that to life in Personal Care.
Silverfree, a novel lipopeptide from Sederma fights hair greying, it can deliver 30% reduction in gray hair, which I'm sure will be of interest to a number of you on the call including the Chief Executive. It will be included in shampoos and is coming onto the market soon.
Feminage, a plant-based extract helps to combat loss of skin elasticity and is manufactured from ethically sourced active ingredients. We have recently acquired a French natural actives business called Alban Muller, as part of the continued transformation of the skin actives portfolio into 100% natural footprint, very complimentary and adds growth potential to Sederma and Crodarom.
You've heard us talk a lot about sustainability. And the reason being that over the next 10 years, sustainability will be the single biggest mega trend that will transform our business. I have no doubts about that. Innovation has to go alongside that though, if we're going to be truly successful.
We are being inundated with requests about ingredient integrity. Consumers and customers alike, like never before want ingredients to be bio based, free from impurities and ethically sourced. They also want the ingredients to be made with lower carbon emissions, and they want increasing transparency about what is in the product, whilst delivering a strong performance benefit.
These priorities all play to Croda's strengths and direct - direction of travel. For example, take L'Oreal as a case study here, L'Oreal are targeting 95% of their sourced ingredients to be buyer-base by 2030. Big statements all suppliers need to make a 50% reduction in emissions by 2030. We have seen an 80% increase in requests from L'Oreal for detailed information regarding our ingredients.
What L'Oreal is saying to people is if you can't deliver that you won't supply them. But if you do deliver and meet their needs, then there's a lot more business available. So we are well-positioned and fully aligned with L'Oreal to help them deliver their targets. It is no surprise that with our excellent alignment with them, that they're one of our fastest growing customers.
Croda has made strong progress with its own sustainability agenda over the years. But in 2020, we launched ambitious new targets really deep and meaningful new targets to take us through to 2030. It is a restorative strategy getting more back than we're taking away.
We have clearly defined interim milestones embedded in remuneration, and we've decarbonisation roadmaps in place for our biggest sites. This is helping to drive positive results, 67% of our raw materials are now bio based compared with 63% in the prior year.
So overall, it's been a strong year of progress for Croda. We have delivered for all our stakeholders throughout a very challenging period. We have made excellent strategic progress, with around £1 billion of investment in inorganic and organic growth. Our Life Sciences business had an outstanding year, and we have created a market leading consumer care platform.
In terms of outlook, the near term is hard to predict given continued lockdowns in many countries around the world. We are however, encouraged by 2020 exit rates, profitable growth will be supported by end market recovery, the recent acquisitions that we've made and the Pfizer-BioNTech vaccine contract. Overall, we are well positioned for the year ahead and expect to make good progress.
Jez and I are very happy to take your questions.
Question-and-Answer Session
Operator
[Operator Instructions] We have a question in from Gunther Zechman from Bernstein. Your line is now open.
Gunther Zechman
Good morning, Steve. Good morning, Jez. Two questions, if I can kick us off. On the outlook, you mentioned the growth under the new reporting structure Life Science mid to high single, consumer care mid single digit and PT at industry growth rates? Can I just clarify whether that's a midterm growth guidance, or also for 2021? And if it's different for 2021, if you could share with us what your expectations are for the year?
And then specifically for 21, can you quantify any temporary cost savings that you had from COVID in 2020? You said there was a limited impact from COVID? Is that just on the revenue line, I'd assume that would be quite reduced fares and travel. So if you could give us your best estimate for that as well, that would be very helpful. Thank you.
Stephen Foots
Thanks, Gunther. Good morning, everybody. Yeah, just on the first question and Gunther, I mean, the way we're looking at it is difficult to see that the three businesses won't all improve this year, and we expect them all to improve, again, for different reasons, Life Sciences has had a very strong year, but it will have a better year in 2021, given the Pfizer contract, but also the pent-up demand in vaccines generally, you know, we've got 60 projects or so like to roll out '21, '22 probably mainly in '22.
But Life Sciences could have a potentially transformational year. This year, we expect it to go from strength to strength. So, you know, good news there. And we'll update along the way with the Pfizer project as that develops through the year.
I think on the other two businesses, we're in recovery mode, aren't we? In Personal Care, Personal Care was impacted by luxury effectively, it's all about luxury in Croda. And you know, it looks to be down 14% to 16% depends on which stocks you want to look at. We're expecting that to come back, how quickly that comes back is something we don't really - we can't really predict, but it's a function of moderation of lockdown. And as it does come back, we'll see obviously a turnover improvement and we'll see the margin benefit coming back there as well.
And I think in the industrial markets, you're going to see gradual recovery as well, and our recovery there will mirror most of the people's industrial businesses, you know, it's more GDP lead there. So - but I think it's fair to say we were very encouraged with where we finished the year. We've had a very strong finish, you know, stronger than we thought, so we're looking ahead with cautious optimism, I think for the - for 2021, but difficult to predict the extent of the recoveries in Personal Care and in the industrial markets because of these lockdown moderations still to come. And Jez, on the second part?
Jez Maiden
Yeah. Morning, Gunther. In terms of the cost savings, yeah, you're right, there would be savings in travel, exhibitions, that sort of area. But pretty modest, really a few million pounds, and I think probably lost in the roundings in terms of impact. If you think about 2021, we would expect a small additional cost associated with Brexit. Clearly, we're seeing higher freight costs. We're seeing the impact of just the frictional costs, although it is good to avoid the tariff effect.
In 2020 no bonus charge, because profit was down on year-on-year, but there was quite a high share-based payment charge. So I think you've got quite a mixture of different costs, I wouldn't call anything else specifically as having a big advantage to 2020 or 2021.
Probably the one that I'd just point you towards the back of the pack, where we've included a memoir on the impact of FX. So FX is the one that we will be watching on translation, because obviously that will be what it will be. Clearly at the moment, Sterling is a fair bit stronger. And today's rates, you know, we're probably about - today's rates and to the end of the year, we did about 15, one five million Sterling, negative impact on Sterling translation of overseas earnings this year. So there's a handy memoir at the back of the pack, but overall on costs, no, I think in the rounding there is some plus and minuses.
Gunther Zechman
Thank you both.
Operator
We have a question in from Matthew Yates of Bank of America. Matthew, your line is now open.
Matthew Yates
Hi. Good morning, everyone. Thanks for the presentation. A couple of questions, please. The first one, hopefully straightforward is can you just remind me the sensitivity of the group tax rate, if the press are right and there's any change in the UK corporate rate going forward?
And then the second question is I wanted to ask about Croda's exposure to soft commodity prices, both in terms of using things like vegetable oils and the feedstock for your Personal Care business. So should we be worried here about any cost inflation leading to a margin squeeze?
And then also in terms of an end market for your ag business within Life Science, and whether that your sales actually benefit from the higher crop price environment?
Stephen Foots
Yeah, I mean - hi, Matthew. Yeah, let me answer the second question. I'll get Jez to the tax. Yeah, I mean, we are seeing raw material inflation, which we haven't seen for the best part of about eight to 10 years, so we are. We're very pleased with that. We like raw material inflation in Croda.
We - effectively it's a function of pricing power in your business, can you get your prices up. So we've initiated quite significant extensive far reaching price increases, and there's no lagging Croda is the point on raw material increases. So we've put significant increases up across a lot of our all three businesses. And we expect no margin deterioration as a consequence of that.
And the good thing with that is everybody's aligned in the industry. And when your suppliers and your customers are seeing demand increase coming through, at the rate that we're seeing at the moment, then you know, it's a good - there's an excellent chance that you get your prices - your price increases through because your customers, you know, the priority is allocation and demand and getting products, rather than the actual cost of the materials.
So we've been waiting for this for about 10 years. So we think the raw material prices will continue to increase through the year. We are exposed to some softer oil. So I think the best way of looking at it is right palm and soy oil, we don't buy them, they are the proxies for our raw material index really effectively for the Consumer Care business and quite a large part of our industrial portfolio.
So we don't buy them directly, but we buy derivatives of them. But you know, our raw material pricing follows the pricing of those products. So yeah, we're watching that with interest. And we're pleased that we're applying increases across the board there.
On crop, I think we don't see any big difference to crop to what we've - what we've seen in the last 12 to 18 months. Crops had another good year for Croda. We are underlying the crop protection businesses are up 3%, seed treatment of 10%. So we're expecting a continuation of that going forward. So we don't think that's going to have an impact, significant impact on demand. Jez, tax?
Jez Maiden
Yeah. Hi, Matthew. So tax, we came down about one percentage point overall in 2020 to 24% for the effective tax rate and you can see sort of low profitability in areas like France which have you know, relatively high tax rates, therefore, sort of benefits in that tax charge.
In terms of the UK impact, I would say, it could account for up to about a quarter of the profit, given that, you know, we've got big manufacturing engine based in the UK. So potentially you saw a four-percentage point change in the UK rate, maybe you'd start to see something of the order of lockset on the group effective tax rate. So yeah, 4% to 5% would probably play through to about 1% [ph] to the group.
Matthew Yates
Thanks very much, guys.
Operator
We have a question in from Nicola Tang from Exane BNP. Nicola, your line is now open.
Nicola Tang
Thanks. Hi, everyone. I wanted to ask about the ECO plant first of all, and I think you mentioned in the slides you're offline since September, but expect to be back online at some point in H1. Can you give us a little bit of detail on what the issue is and what you need to - or what needs to happen to get it started back up and its financial impact for 2021?
And then the second question was around the Pfizer contract? And you kind of mentioned it in response to Gunther question in terms of outlook beyond 2021, and being quite positive, on how things can shape up to 2022 plus as well. And based on the terms of - I think the Pfizer thing was a three-year contract. So based on the terms of that specific contract, and the fact that you're making these big capacity investments, can you talk a little bit about revenue contribution, either specifically from this contract or from sort of lipid delivery in general, basically, beyond 2021? Thanks.
Stephen Foots
Yeah. Okay, quite a few questions around that. And let me do the Pfizer sort of vaccine question and then hand back to Jez for ECO. Yeah, on the Pfizer one, I mean, the best way of looking at this is, we'll guide - will guide you on Pfizer through the year and into next year. That partnership is just going from strength to strength. I mean, one of the big things that the filing at the moment to the FDA is that they run the data and they've done some brilliant work in both Pfizer and BioNTech, supported by some brilliant work on Croda R&D chemists as well in looking to store this vaccine at refrigerant temperatures, minus 15 to minus 25, as opposed to cold storage temperatures of minus 60 to minus 80.
That's big news. And so much as in terms of their expansion into emerging markets, as we inoculate the world, that gives them a lot more flexibility to target other countries, as they expand their rollout plan. So - but Croda's played that part there, because a lot of that is a function of lipid purity. And we're deliberately vague with that, by the way. And, you know, there's some really clever science to upgrade the lipid purity at pace, and at scale, to deliver to Pfizer-BioNTech requirements.
So that partnership is going from strength to strength, which is great news. The wider I mean, taking a wider view, we're beholden to Pfizer to better understand their roll out demand for '22, '23, looks positive at the moment. But there's a lot of variables as they would say. So you know, that's difficult to predict. But it's likely to be, as we see it now like to be positive from where we are today. So that's good news.
The expansion program is to deliver, clear to deliver further future growth in the Pfizer-BioNTech relationship. But it's also to deliver two other things. It's - we've got 60 other vaccine projects around the business at the moment. And a lot of those are exciting. Most of those are classic Croda, though they're not that £1 to £3 million worth of sales. But a lot of those are sort of here for the next few years, we can - we see.
So we call it a vaccine boom in sales, potentially, we're at the early stages of that, difficult to predict on size of this, you know, '22, '23. But nonetheless, we're very excited about all of that. And I think the most important thing behind all of that is to make sure that we're not just focused on the Pfizer-BioNTech partnership in management of capacity. It's looking beyond this at the whole gene therapy market as well. Gene therapy is a big area of opportunity, well beyond COVID-19. There is lots of discussions that we're having around cancer drugs, oncology drugs, infectious disease treatments.
So I think this is going to be a new drug class that many R&D scientists and pharmaceutical industry has felt for years, but it looks like it's upon us. So we have to obviously build and think strategically about the longer-term opportunities rather than just the short ones as well. So all in all, hopefully that answered a few of those sub questions there. Let me pass the Jez on ECO.
Jez Maiden
Yeah. Good morning, Nicola. So first of all the plant brand, well, from the first quarter through till September, so we know that the operation of the plant is good and we've got no problems producing the buyer base, the fact and so the chemistry of the technology works.
What we ran into was an issue where the local regulator raised issues about the level of emissions coming from the plant. So we shut it down in September, and have done some work to rectify that. And indeed, we've got permission now to restart the plant this week. So that will be going ahead this week. We'll then continue to make some improvements to the plant to continue to further remove emissions from the plants.
In terms of impact, I guess last year, we have two key impacts, you know, we have the fact the plant was not running from September, but we have clearly a full set of costs, including depreciation for the year, which we've carried through in first quarter. So that's level effectors.
The second area was the increase in cost of the raw material, the life of [ph] bioethanol where we've been using the same grade of sanitizer material, and clearly that's been in strong demand, and therefore price has been higher for that grade. And again, we've been doing technology work to allow us to use a lower grade of bioethanol and clean it up on the site, which takes us away from that sort of food grade dependency.
So I'd expect in '21, after, you know, after report first quarter, obviously, to then see progressive improvement in the raw material cost base in the recovery of fixed costs of running the site. And of course, we can continue to expand then the whitespace tables in terms of the biosurfactants.
And we're absolutely clear from looking at the policies of people like, L'Oreal and Unilever and others, that this drive towards sustainable materials is with us and we'll continue. So sort of the strategic justification for the plant remains very firmly in place.
So I think in 2021, we will make a smaller loss than the 11 million Sterling that we included in the release. But I think we probably still be a lot in '21 and looking to be profitable from 2022.
Nicola Tang
Thank you.
Operator
We have a question from Mubasher Chaudhry of Citibank. Mubasher, your line is now open.
Mubasher Chaudhry
Hi, thank you for taking my question. Just to focused on around 2021 please. And the Personal Care division saw a sharp decline in margins in 2020, could you give us your thoughts on the trajectory looking into 2021, especially given the Iberchem acquisition being bought in?
And the most on the organic side of things, how do you think the organic sales growth is linked to the duty-free business coming up, i.e., airline, travel opening up versus just lockdown coming off and face-to-face interactions coming back? Just some thoughts around the product exposure there would be helpful.
And just secondly, on Avanti, you've raised the sales guidance. Just some thoughts around earn out that's potentially required, how much should we be baking in for that from a cash flow perspective? Thank you.
Stephen Foots
Okay. Yes, Mubasher, good questions. Yeah, on the Personal Care margins, you know, let me try and explain that, you know, the half two, half one effect, as well as the overall effect. I mean, quite unusual for Croda in Personal Care and quite a few one-offs in there. The major issue is that, this - it's a business mix, rather than a product mix issue. So if you look at the product, and you look at the gross margins at the product level, and I'm talking about the three Personal Care, businesses, actives, effects, formulations, the margins are rock-solid, there isn't any deterioration there.
What we have seen is and it's a function of the luxury and premium market at the moment, it's down 14%. So our actives and effects business are down more than the formulation business. So what you're finding is from a match point of view, there are higher margins and they're at lower sales. So you've got that double effect on margins. And that's carried through the second half.
But there's another couple of more one-offs in the second half then anything else. Firstly, we had just talked about the biosurfactant plant was loss making particularly in the second half, that's charged to P&L, of course for each of the businesses and Personal Care takes a big weighting on that. So that's how they're temporary drag margins in that business.
And thirdly, we don't know, we talk about it both, there's been a very strong share movement in the last few months of last year, and we have to charge, we have a share-based payment charge, which has to be, you know, we charge two sectors as well. So, Personal Care has had that in the second half, particularly in the latter few months as the share price strengthened.
So, both of those around a sort of, not really to do with underlying trading, you know, fundamentally the important thing in this business is the margins are rock-solid. And overall, we should see growth coming back strongly once we get this moderation of lockdown.
So the luxury - with what we're looking at, what you should look out for us is the luxury premium enter the market, call it what you want, once that starts to come back, then of course business will be firing on all cylinders in Personal Care. And that is a function of going out, socializing, shopping, travel, going on holiday. And all of that means that Croda's business will come back.
And my sense of it, I'm very similar to the L'Oreal Chief Exec. We see pent-up demand in Personal Care that we haven't seen for many decades. I think people are joyously, desperate to put lipstick on, makeup got to - put any haircare treatment on they can, apply whatever lotions and creams they can when they go on holiday, people just want to get out.
And we're cautiously optimistic but we remain cautious because we're still in lockdowns, just thinking near terms first few months in Europe and in Asia. But once we get to the full lockdown moderation, we're planning on a fairly significant rebound in beauty care, because I think you've got this significant pent-up demand vehicle, and we've got to be ready for that. Jez, do you want to take the Avanti now?
Jez Maiden
Yes. Absolutely, Steve. Good morning, Mubasher. So the overall - the central earn out of $75 million. The majority of that has been provided as part of the acquisition accounting. So although you have a different accounting charge, according to whether it's owners who have left the business or owners who are still in the business, so we still have some of the owners in the business, that charge for the amount will go through the P&L, but majority is provided on acquisition. So there is future P&L effect directly from that.
From a cash flow point of view, yeah, the proportion that is earned would flow through over the next three years for the performance in 2021, '22 on the anniversary of the acquisition, so we get to the cash flow associated with that, which could be you know, up to 5 million.
The thing that we always stress, of course, is that, you know, if the burnout was in part or in full, the benefits to Croda is much bigger than that earnout. So the profit generation and cash generation from those incremental projects would be much bigger than we will be paying away of the amount, and it runs to the end of '22. So we expect to get the credit benefit for a number of years to come. So I think we'd be very happy to see the earnout paid fate, and because the profit benefits to Croda and cash flow will be much stronger.
Mubasher Chaudhry
Thank you very much.
Operator
We have a question from Charlie Webb of Morgan Stanley. Charlie, your line is now open.
Charlie Webb
Morning, Steve. Morning, Jez. Thank you for the presentation. Just a couple of questions for me. Just first off on healthcare. When you look at the Avanti business, Steve, I think you said breakout year potentially in 2021 for the Life Science business. I mean, how do you see the Avanti business developing over the next three years? Clearly, there are a lot of talking about opportunities in mRNA for vaccines, but also oncology and therapeutics, as you noted, how big could that business be in three years' time? Are we talking, you know, hundreds or mid hundreds of millions of in sale type of business, just to try to understand the opportunity in front of you clearly, with accelerated investment you're making it seems like you're pretty confident on the pipeline? So just trying to gauge the scale of that potential breakout for Avanti and the bio lipid piece?
And then just secondly, as we think of Personal Care, just touching on the kind of growth rates, when you think about the comparatives, if we just take the run rate of the first quarter which I think you are alluding to similar to the fourth quarter in Personal Care and then run that through obviously the ED comps in Q2, Q3. What type of growth rate are we looking at kind of pre any significant reopening? That would be helpful.
Stephen Foots
Yeah, good questions, Charlie. I'm not sure I got specific answers for you, but I'll try and give you the tool. I mean, Avanti, at the point at which we acquired it, you could probably feel the excitement in the group, because we - if you remind everybody, we've been working with them for a couple of years, so we could see some of the opportunities. And before we acquired them, post-acquisition, we can only see more opportunity.
So we're thrilled with it, same with Sederma. But it's probably potentially even bigger than Sederma through the next few years, given the pipeline that we're not talking to you about at the moment. But a lot of that is still the pipeline. So we still got to commercialize them. And we've got to ensure that we can scale up from an operational point of view as well.
So I think it's still too early to try and quote significant numbers. But, you know, we will do our best to try and guide you over the next 12 months, 18 months as new projects come to market. But potentially, this - I suppose one of the big questions is, how quickly will this gene therapy, sort of drug class exploits onto the market, you know, over the next two to five years, because a lot of their technology is pointed towards that. But they have got other technologies as well, which is in other areas, too.
So very excited. But we remain in excited rather than convert that to numbers for you at this stage. And it's also quite lumpy, as you know, healthcare, you know, you can get big opportunities. And sometimes you're surprised when they come. So we will, as we said, we'll update you as we go along.
In terms of Personal Care growth rates, I mean, you're right, we've started the year as we were finished in quarter four, demand is strong. We are seeing the benefit already its sustainability, increased sustainability trends coming our way. And we can see some - even some of the renascence products and Croda are gathering growth potential.
But fundamentally, we're not - I don't think we should be quoting figures for this year given the lockdowns are still in place or fair to say our tone is positive in Personal Care, you can see it from May through to the end of the year. And we're not firing on all cylinders yet. We need the luxury market to start to improve further, so our actives and effects businesses can get the pace.
And I think, you know, it, quite simply is a function of freedom of lockdowns, if we get people in Europe and Asia increasingly, allowed to travel outside of their houses, they'll start spending money, and there's no doubt about it, shops, hairdressers, going on holidays, and all of that's great for Croda travel. And people will spend as well, when they do that. I have no doubt. So I think we were watching that closely. And our business will respond very quickly as a consequence of that.
Charlie Webb
Maybe just one follow-up on health care, on Life Sciences, I am sorry. You obviously given that kind of stuff to the midterm guidance of mid to high single digit, given I guess more of the portfolio increasingly today is now geared towards healthcare, as you say the pipeline opportunities are exciting in terms of what you see.
Is that not a little bit conservative not to upgrade that kind of midterm guidance? I mean, could this not be a double-digit growth business for a few years ahead? Just trying to understand why do you think they've changed.
Stephen Foots
Yeah, it's a good question, Charlie, you keep asking the good questions. But I mean, it's a function of timing for us. I mean, we don't want you to get ahead of yourself or Croda. But you know, we think the pipeline is outstanding. But, you know, we're feet on the ground in Croda, and we have to demonstrate that we can commercialize that pipeline.
So we will do that in our own way. And once we've got firm evidence that, you know, that's translating to future extra growth, then of course, we'll keep you posted loud and clear. But at the moment, we're not we're not changing any targets and given the volatility out there in the market still today, I think it would be unwise to do that, anyway. So we're cautiously optimistic, but certainly the pipeline is looking great.
Charlie Webb
Okay, thank you very much, Steve.
Stephen Foots
Thank you.
Operator
Our next question is from Sebastian Bray from Berenberg. Sebastian, your line is now open.
Sebastian Bray
Good morning. And thank you for taking my questions. I would have three please. The first is on CapEx. Given the rate of growth in Life Sciences, it wouldn't surprise me if a lot of the capacity being added were filled quite quickly. Is it still realistic to think of 90 million as base CapEx for the group? Or are we going to see recurring growth projects in Life Sciences?
My second question is on the acquired Alban Muller. This company sells its own products direct to market, is this something Croda intends to do as well? And thirdly, just a technical question on the new Consumer Care segment. My understanding was that what was moving into this segment is about 40 million of water treatment solutions from Performance Tech. But the number is a bit bigger than this. And there are - is a small number of sales, I think about 10 million that has moved from Life Sciences. What has moved into this segment? Thank you.
Stephen Foots
Yeah, I'll let Jez answer that. But I can guarantee you that there's nothing water treatment in the Consumer Care sector. I mean, I can't think of a market that's completed it yet. It's polarizing in its outlook and faster than water treatment and Consumer Care. Anyway, I'll let Jez answer that.
But I mean, CapEx, I mean, he will just work on 90 million is the base CapEx for the year, that's fine. We tend to scream for 5% to 6% of CapEx as a proportion of sales. That's around 6%. So we're fine with that. I mean, the incremental spend in Life Sciences is fine and adequate. We may do more than that through 2022, '23. But they will be as a consequence of rapid expansion in drug delivery, primarily.
So Core business, we're fine with and we'll keep you updated on the what I call the healthcare CapEx, because that would be a function of growth anyway. And they are some of the highest returning CapEx as well, they are the highest returning CapEx in the group in that area.
Alban Muller is a great little acquisition for Croda. It's driving Sederma effectively and quarter on into a whole sustainability agenda. Lots of opportunities, both at the offensive and defensive end. But it's more the tone that it sets for us for the industry. They do have a small business that sells directly to the market. And there'll be no surprise, but we won't be selling directly to the market. It's very tiny, it's very tiny part of that.
The big win for Croda is - it boosts actives, you know, we can look at the next generation actives in 100% sustainable ingredients. And it gives us another edge in botanicals as well. And there's a big opportunity not just in Europe and America, but a growing opportunity in China as well. So all in the round, we think it's a great acquisition.
And our French team who might be on the call are really excited with this. So that's good. When our French team are excited about things into them, and then we get excited. So we're really pleased with that. And you can ask me about Silverfree if you want as well, because that's a great product, by the way. Jez?
Jez Maiden
So yeah, I think we've traditionally had three business units within Performance Technologies, Smart Materials, Energy Technologies, Home Care and Water Treatment, which was slightly odd combination, given the speed indicate them in quite different markets, water treatment is actually primarily in oil and gas product area, its mostly for water treatment for shale gas, and so forth, rather than much municipal water treatment in there.
So what we've done is we've taken that homecare water treatment, we've moved the homecare component into consumer and we will move the water treatment component into energy technologies, because that's where the rest of - what's sort of in the lubricants and the oil and gas product area sits. So that's how we're breaking it up.
So yeah, £43 million of sales last year in healthcare, which is moving to consumer, that average performance tech margins. We do think the margins can be much stronger in that business. You know, if you look at where the products or opportunities are, they're in the ECO product range. And they're also in the fabric range that Steve was talking about in his presentation. So we think that that margin can be much better, but initially, it's diluted to the Personal Care combination.
And then as you highlight, we've got about a £9 million product categories swapping from Life Sciences to consumer. And that's really because it's an area of sort of dermatological products, which is really better suited in the consumer market where the customers operate rather than treating it as a Life Science business, where clearly, we've been moving progressively away from consumer health, much more into patient health. So that's the other piece of the jigsaw that's moving.
Sebastian Bray
Understood. Thank you for taking my questions.
Jez Maiden
Thanks.
Operator
We have a question from Sam Perry [ph] of Credit Suisse. Your line is not open.
Unidentified Analyst
Hi, everyone. Thanks for taking my question. Two from me, please. Firstly on specialty excipients, at the Capital Markets Day in 2019 you mentioned that you're on 30 biologics platforms, and were targeting getting to 100. How has that progressed and has advantage accelerated that largely?
And then secondly, on Performance Tech, you spoke a bit about reducing cyclicality and improving the geographic footprint. Are there any divestment candidates in there that would sort of increase your 80% - 86%, sorry, exposure to consumer markets even higher? Thanks.
Stephen Foots
Yeah. Good questions. I mean, on specialty excipients, we're moving very well between 30 and 100. I don't know exactly where we are. But we launched about six to eight in the last 12 months, even with the headwinds of lockdown. I mean, there is a - its targeting existing markets, as well as new markets, for example, China is a good example. They were, you know, there's lots of opportunities there as regulations open up and allows us to then start to sell products.
So well on track and we've got our new capacity coming on stream as well, imminently, literally in the next few weeks in Mill Hall. And we've also got our Japanese expansion as well. So we're well set with specialty excipients. The specialty excipients are different to the Avanti lipid nanoparticle technologies. We've got three different technologies now in this drug delivery area.
Avanti, you should read lipid nanoparticles and other things, specialty excipient separates to that. And then we've got these vaccine adjuvants from our Denmark facility when we acquired Biosector. All three of those have got - are actually finding their way into the COVID vaccines at the moment in different vaccines. So we've got three technologies that we're supplying there.
But yeah, specialty excipient is obviously still a big growth area for the group. And it was growing about 9% in 2021. And it grows, typically 10% to 20%, so where we look to see that. So yeah, very pleased with that. And the product range is expanding is the point there.
In terms of PT, I mean, in terms of PT, we were looking at all the businesses in the same way to this sustainability lens for the next few years. And that's going to create a lot of opportunities for us. But there's also - also we've got to make sure we're on the right side of markets rather than the wrong side of market.
So the team they're looking at, in the usual way, is how do we utilize big strength in that business? One of the big strengths is the renewability of the products, you know, we've got a huge percent of our ingredients in renewable, natural products. So how do we harness that and utilize that into some of these markets, these niche markets?
So the job there is to reduce the cyclicality because, you know, we don't want cyclicality, we expect to grow our business year-on-year, whatever the market environment is, and once we do that, we're looking to try and reposition products into faster growth markets there as well.
Unidentified Analyst
Great, thanks.
Operator
We have a question in from Chetan Udeshi from JPMorgan. Your line is now open.
Chetan Udeshi
Yeah. Hi, morning.
Stephen Foots
Hi, Chetan, morning.
Chetan Udeshi
Hi. First, Steve, you referred to L'Oreal and what they talked about a few times on the call and I was just looking at their numbers from second half, and they had very strong growth in their a few cosmetics business, you know, 20%, 30% growth year-on-year. How do we tie that with what you said about Croda's growth in your actives business? That was the first question.
Second was more clarification. I mean, when we talk about worth $25 million in revenue from the Pfizer contract in 2021, is that all incremental in 2021? Or is there some which has already supplied last year? So it's more of a continuation of that and not all incremental?
And last question associated with that, was BioNTech is talking about launching PEG-free vaccine. So essentially, polyethylene glycol for COVID-19 is that a product that Croda at the moment supplies as far as the four components system for COVID-19 vaccine? Thanks.
Stephen Foots
Yeah. Let me do L'Oreal and the PEG-free vaccine, I'll pass it to Jez on Pfizer. Yeah, I mean, L'Oreal. If you look at, if you get behind all of their figures, there's lots of moving parts but you know what they would stay is through the year minus 14% in luxury and minus 5% in mass.
If you look at luxury for Croda is mainly active and effects and mass, reasonable amount of formulation business. We correlate pretty well with that. Our formulation businesses is better than that. So it's a lower, negative than that, as is the actives and effects, so you know, we actually - our performances is a little better than the L'Oreal stats.
And the second half is very similar to them as well when you get underneath it for their growth rate. So in a way we're in it, we're in a good position. We just need the luxury end of the market to come back. The sales issue and the margins are intertwined, once sales come back at the top end margins were there as well.
So we feel much more confident about Personal Care today than we did five, six months ago. But as I said, repeatedly, now, a lot of it depends on this lockdown moderating further. So before we really get back to working off on all of our cylinders. So we're in good shape, though, for in Personal Care.
And actually, I think the big thing on L'Oreal, if you really look at one of the slides that we presented there on the big move in sustainability, I mean, this is this is real, and L'Oreal will not take supply of ingredients from companies that don't meet their requirements, and are starting to do that already.
So we see that as a great opportunity for L'Oreal near term, as well capturing extra growth, but also L'Oreal, the market leaders as well. So you know, there is plenty of companies that will follow them into this. So I think the L'Oreal point is a really important point, not just burying yourself in the steps, it's thinking about the big sustainability trends and that are going to lead the industry. No doubt we're well positioned for that.
Yeah. And vaccines, I mean, we don't talk too much about projects, but we're working on a number of projects with Pfizer-BioNTech, and others, including the one you mentioned. We've got - there's obviously, there's different opportunities to offer different things, but there's also things like power - there's a potentially powdered vaccine coming out that they've talked about as well, for just different vehicles who administer that. And again, you know, it's Croda's R&D heavily involved in a lot of these projects. So it's great. The partnership is improving, as we said. Jez, just on the Pfizer comparator in the quarter.
Jez Maiden
Yeah, sure. Morning, Chetan. So the 125 million [indiscernible] Sterling to 2021, we did about 20 million Sterling in 2020 sales. So the incremental sales benefit, we expect to be 70, seven zero million.
Chetan Udeshi
Thank you.
Operator
We have a question from Isha Sharma from Stifel. Your line is now open.
Isha Sharma
Good morning, both of you. Thanks for taking my question. I have three, if I may please. You have earlier talked about being on a price discovery journey in your healthcare business, especially at the speciality excipients. Life Sciences grew volumes by 7% this year, but was flat in terms of price and mix. It would be nice to get some flavor on that please.
Second one would be how easy is it for you to expand capacities, as I understand it, and I might be wrong, is that you can easily convert your capacity also for Life Sciences, just trying to understand that given the promising pipeline, trying to gauge if you are in any restricted just by availability and not so much by expanding demand.
And the last one, the underlying growth, at Personal Care you've guided earlier for 3% to 5%. Does that guidance still hold true for your legacy business and the rest coming from Iberchem? Or how should we think about the mid single digit growth in midterm? Thank you.
Stephen Foots
Yeah, okay. Let's do one, two, and three, and I'll get Jez on - back to you on the price mix. Yeah, I mean, in terms of expanding capacity, hopefully you probably heard already. But trying to summarize again, for everybody.
There is three, you know, the big capacity growth in Life Sciences is these three technologies for drug delivery, and taking each one in turn, specialty excipients, which is something you won't know about high purity excipient. So we put capacity, we've future proof capacity with our American and Japanese expansion. So they're both on stream imminently, so we're fine. We're fine with near term, near term growth, medium term growth.
Vaccine adjuvants, we approved capital investment in our Biosector, Danish company quite a few months ago. So that comes on stream in the middle of the year. So again, we're future proofing capacity there. So we'll find there. And then LNP, we're scaling up as we speak, and we're delivering to capacity, that to the needs of the vaccine world, but obviously, we were trying to get ahead of ourselves as well.
So, you know, just give you some flavor on that. In our UK facility by the - from the start of this year to the end of quarter one, we'll have quadrupled capacity of one of our lipids, now lipid technology. So you know that the pace at which we're moving is significant. And these are not easy things to manufacture. You know, you've seen that in the press with the vaccine manufacturers themselves, the scale up is tricky, you can get a lot of yield issues, there is quite a lot of single dependencies in the supply chain. And there's multiple ways of these things falling over in the short term, but, you know, as months go by the supply chain becomes more secure for everybody. And the same for Croda. So, you know, we're, we're in a good position there.
So we feel comfortable with capacity for the near term, but, you know, continue to invest as we've shown, you know, putting another £40 million into further investments to allow us to future proof the growth there. Jez, do you want to just pick up?
Well, just on the medium term view I mean, again, the mid single digit sales growth we feel more confident with now with Iberchem on board, you know, routine, they can regenerate year-on-year, mid to single digit, yes, we can. In the homecare business, we shouldn't forget about it as well. But that's not because we don't believe we haven't got confidence in Personal Care, Personal Care, will come back and I think it will come back strongly, once lockdowns are moderated.
But you should see those as medium-term targets. I think we want you know, we're assuming when everything is back to normal, whatever that normal looks like, and when we're free from any lockdowns because Personal Care is sensitive to lockdowns as you know, that's the issue. So we still got that, but Jez, just on the on the price mix, Life Sciences?
Jez Maiden
Yeah, sure. Hi, Isha. I don't think there's anything particular that I would pull out of the fact that price mix was flat in the year. It was more of a volume growth story and separate from the Avanti acquisition, which obviously we show separately, for the moment.
So I would say that, you know, what we've probably started to do by the end of the year was to become a bit more capacity constrained in speciality excipients, as the new plant comes on stream, as Steve said in the next few weeks. So what you saw was strong growth across the healthcare piece, and solid growth in both seed and crop.
So I think it's just the noise of the mix effect going on there. But we would generally expect price mix to improve over time, as we capture more value, as well as driving, you know, volume growth. So I don't think there's anything particularly unusual that I would pull out 2020 to indicate a change of view for the future years, we should see both price mix and volume improve.
Isha Sharma
Thank you, Jez. Thank you, Steve. Thanks a lot.
Operator
We currently have no further questions on the line. I'll now hand back over to you, David.
David Bishop
Thank you, Jemma. And there are no questions coming through on the webcast. So I just hand back to Steve to wrap up.
Stephen Foots
Yeah. So, hopefully we've answered all your questions and you've the good returns from Croda as usual. It will be nice to see you all face-to-face next time. I really hope we can. And I hope for the men that can rush out and buy their Silverfree product as well because it might work wonders for all of us. Anyway, let's stop there. And we'll see you again in the summer. Thank you.
Operator
Ladies and gentlemen, that concludes today's call. You may now disconnect your lines.
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