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BlackBerry: A Contender In IoT Facing Stiff Competition

Mar. 08, 2021 1:44 PM ETBlackBerry Limited (BB), BB:CA310 Comments
Value Kicker profile picture
Value Kicker
3.24K Followers

Summary

  • BlackBerry's UEM solution is facing competition from multiple different companies but it does have some advantages.
  • The company's QNX is a well-established OS in an industry that is just getting started. QNX does face significant competition from Android.
  • I am concerned though about licensing being a large part of the company's revenues at 32.5%.

BlackBerry (NYSE:BB) caught my attention due to the volatility of its share price caused by the shenanigans of Reddit and WSB. The underlying company has an interesting story though. I am publishing here my due diligence on the company. Let's dive in.

BlackBerry is an enterprise software provider particularly focused on endpoint security management, encryption, and embedded systems. The company's current bread and butter is its Unified Endpoint Management/ Unified Endpoint Security ("UEM/UES") solution. The company's UEM solution is facing competition from multiple different companies but it does have some advantages. Looking at the competitive landscape, BlackBerry is one of only two vendors identified in Gartner's UEM Magic Quadrant that offers a complimentary UES solution. A UEM/UES solution allows the integrated management and security of various devices such as phones, laptops, etc. This allows the IT security team easier access to information as everything is contained in a single application.

Gartner Magic Quadrant for UEM

There are two broad trends that work in BlackBerry's favor. UEM/UES solutions have gain popularity due to the "work from home" situation caused by the coronavirus pandemic. If things settle down to a new normal centered on a more mobile workforce, enterprises will start to think about security measures to protect their data remotely.

Always-on VPN, which is still common, causes a series of problems, including performance (particularly with Zoom calls) and tons of inefficiencies and unique security problems. Rob recommends a Zero Trust approach where you use UES as part of the authentication process. Based on the user and the device, a security solution is dynamically applied to mitigate the unique exposures that the user, their location, and the device indicate. For example, if the user is a full employee on-premises in a secure area with authorized hardware, they'd get full access; if they are an intern in a remote, insecure area with unauthorized hardware, they are severely limited in

This article was written by

Value Kicker profile picture
3.24K Followers
Nine to 5 by day. Hobbyist stock trader by night. I got an MBA and a CFA ... so that should count for something. I only care about my own greedy interests and I love feeding trolls. Not your financial advisor. Information for entertainment purposes only. Diamond hands are forever.

Analyst’s Disclosure: I am/we are long MSFT. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Caveat emptor! (Buyer beware.) Please do your own proper due diligence on any stock directly or indirectly mentioned in this article. You probably should seek advice from a broker or financial adviser before making any investment decisions. I don't know you or your specific circumstances, therefore, your tolerance and suitability to take risk may differ. This article should be considered general information, and not relied on as a formal investment recommendation.

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Comments (310)

Racer-X profile picture
Question of the Day

What do these names have in common?

GreenEggs&Ham, Amazapple, EmotionlessInvest, Bestrader, WhiskeyTangoFoxtrot

Hint: A rose by any other name would smell just as sweet.
Denis III profile picture
@Racer-X You forgot my favorite from Asia.
Value Kicker profile picture
@~BigZ~ , @KIA Investment Research , @foxhuhu1 , @Racer-X , @mag1205

It's kinda sad that BB has to resort to tom-foolery to goose up their already pathetic revenue... Makes me wonder if QNX is nothing but hot air...

seekingalpha.com/...
Racer-X profile picture
@Value Kicker I'm just glad BB dropped below $11. I have no more price ceilings on my head. Never again! I'm just so happy how the cards fell that I don't care about that kind of stuff right now.

They've always reported GAAP side by side. Nothing has changed. I only have one investment in the red in my portfolio, and this isn't the one. That tells me I need to goose up the "loser" with more shares.

They all come out good. Like Peter Lynch said . Choose your stocks like your spouse. If you pick right, you wont' ever want a divorce. And in this arena, you can have multiple wives (stocks) like the ancients!
B
@Value Kicker :

So Marketwatch, who reported this peer-used Non-GAAP 2 years ago, (11 times on the same day) is now reporting it 6 times today, trying to validate Frances McKenna who had to leave Marketwatch, is something you need to wonder about?

Hmm? Is $CRWD next?
Value Kicker profile picture
@~BigZ~ Didn't SEC send a letter. Spanking bad boy BB
Denis III profile picture
BTO 2000 Shares of BB for 10.03. Yikes.
mag1205 profile picture
@Denis III

Having fun Denis shorting BB?
Denis III profile picture
I BTC 2000 (short) BB for 11.16, 870$ in profit. Thanks BB longs.
KIA Investment Research profile picture
@Denis III

Nice to see someone making money in an otherwise el suck-o market.
Racer-X profile picture
@Denis III Chump change!

3,000 shares long. Avg. cost basis under $4.20 per share.

Paper gains: Over $20,000.

Future gains: Sky is limit

Future Dividend: Personal yield will be calculated on a $4.20 price point.

Future taxes: Nul and void. Lower tax bracket, but unrealized gains can't be taxed.

Future share buybacks: Increased ownership and value.

Future bear case: Too expensive, sky falling, same ole, same ole.
mag1205 profile picture
@Denis III

Good timing Denis.

Cheers
Elicc profile picture
Just to remind us of Watsa's baits :
January 14, 2014,
January 16, 2018,
January 27, 2021.
I hope that helped Blackberry to build something
Elicc profile picture
The casino is at its end. Many will only have dreams of $ 20, $ 30 ... and will be left with the opportunity to be just spectators or cheerleaders not players.
f
@Elicc it's like saying John Chen as the CEO gets his payments based on just "dreams"... If you put $200 $300 I'd say it's dream, but $20-$30, we just did it and we'll see it coming again this year.
Elicc profile picture
@foxhuhu1 that's why I buy and I sell, sell and buy this "dreams" like yesterday
m
Wow! These back and forth posts turned really nasty! Interesting but nasty! I don't recall seeing such disention on any article's blogging before!

Here's my take 'You win some and you lose some' You can't win them all' BB is CERTAINLY winning their fair share of what they are going after and I might add winning WAY more than losing. Do we know of any companies that have no competition? I don't think so but there are a few that come close and do get scrutenized by the Justice Dept. The SP and sentiment says it all. Perception and momentum seem to be working in BB's favor of late.
Racer-X profile picture
@mtalman1

Winning!!! :)
r
@mtalman1 Well said, thanks.
f
If you think Ford's turning to Google for IVI is due to the ineffectiveness of QNX, they you don't really see the picture. SONY's Vision S is far fancier than any US OEM's EV, and it runs over QNX. Why? B/c SONY has abundant software experiences / ecosystem / contents, they know how to enrich the OS to a fancy one. But Ford has no idea, it only manufactures cars. They need someone with software experiences / ecosystem / contents to help, therefore Google. The point here is that QNX as an OS has full capability to run a very fancy and smart EV on its own, and it's more secure than AGL let alone AAOS. But it's the lack of developer and ecosystem that make them just a competitor for the IVI (not a dominating force). Old car OEMs may choose to run AAOS on top of QNX hypervisor, but the new blood will go with QNX Neutrino with no doubt. Check out SONY's car UI based on QNX: www.youtube.com/...
Today's BMW new iDrive 8 system also illustrates that OEM's with strong software development ability will continue to use QNX (iDrive 7 is on QNX and no news say they ditched QNX so can assume the same OS is under the hood). So it's not Ford ditching QNX, it's more like Ford cannot afford to develop their own UI based on QNX like those premium brands. In the future QNX OS will give the customers an impression that its the secure, fast and fancy OS, carried in premium cars. Not like Android... installed on all those cheap cars. And which end has more opportunities to monetize? Crystal clear. www.youtube.com/...
Also notice that MB works with NVDA's chips for ADAS/self-driving. Eying upon the partnership of NVDA & BB, it's not hard to expect that MB's OS is more or less based on QNX. www.eetasia.com/...
S
@foxhuhu1 thank you for sharing your deep dd information
Elicc profile picture
@foxhuhu1 read that to understand how much Ford is involved in concted car technology financialpost.com/...
f
It is well known that QNX lacks the app ecosystem like Android's, a sad fact that killed the BB phones. So Ford's switching to Android for IVI is not necessarily a bad thing for BB at all: there's no need for BB to re-allocate the resource & develop an Android Auto competitor for the IVI - and wait the app ecosystem to grow (which may never grow like that for BB phones); instead BB can focus on enhancing the security (Cylance) & compatibility (hypervisor) sides of the business, which Android and AGL have no way to penetrate in, say, 5 years. Also you may argue that the IVI app store is the juicy piece, but what BB now needs is not a juicy piece that they can hardly guard, but rather a hardcore market that can keep their business safe. QNX OS & hypervisor's safety feature become critical for cars, if not as critical for phones, and you can see that the EV/AV start-ups are now jumping to build their driving-related OS on QNX, examples: XPeng, Chery, Arrival, Plus, Hyundai, BIDU, etc.... After 5 years, it's very possible that no other secure OS for safety critical tasks are used in any car. (Huawei's Harmony OS may be an exception on the Chinese market but no room in the western market. Google started Fuchsia but it's still pretty immature & open source, so could hardly meet the security standards, esp. for cars in years. BB's strategy of focusing on saturating the safety critical car OS market is the correct approach. QNX Neutrino has enough deployments today in 175m+ cars to start building an ecosystem with IVY. But other potential IoT OS, like Huawei Harmony and Google Fuchsia, have not finished beta yet... You tell the difference.)
Value Kicker profile picture
@foxhuhu1 QNX barely makes any money for BB now. What makes you think this will be a cash cow if they lose a crucial piece
r
@foxhuhu1
...and who knows, Tesla might decide to use QNX. Rival Chinese automaker has already introduced level-3 autonomous vehicle using QNX Hypervisor and Neutrino RTOS, whereas Tesla is still stuck with level-2 autonomous vehicle.
Value Kicker profile picture
@rla246 Maybe you never know. Or Tesla could just make their own.
m
YADA YADA YADA! Back to $12 AGAIN!!
arcady profile picture
@mtalman1 And Thursday we may get a peek at the wild card.
mag1205 profile picture
@arcady

I doubt IF Blackberry will share the terms of their settlement with FB.
Chen and Watsa are too sneaky to disclose much in my opinion.

IF BB got some half decent financial settlement from FB, they should have shared it before the next ER and NOT try to snowball their ER numbers.
arcady profile picture
@mag1205 As I understand it, no settlement has yet been reached, and Thursday is scheduled for a final meeting to discuss damages.
Racer-X profile picture
Rough Draft of the BEAR CONFESSION LETTER below:

I, __________, do hereby apologize to all bulls for my transgressions against common sense. I purposely and under no duress declined to purchase BB at $7, $6, and even below $4. There is no acceptable explanation for my poor judgement and behavior. I was under the influence of my own narcisstic trance. A propaganda show that I believed sincerely myself; albeit a sincere delusion.

I have now awakened to reality and feel like the dunce hat on my head is well deserved. I will wear it with pride for the rest of BB's long and storied climb to the heavens. For I was wrr\..wrroo..wrronggg! There, I said. I was WRONG. And I have no excuse other than my prideful ignorance.

Sincerely,

Your naive and harmless Bear __________________________

___________________________________________________

Now, if you can copy, sign, and paste, that would be great. Then you can join the shareholder meeting free of charge and get some free hors d' vours. If you don't sign, you can't get any free food. And we all know that bears want a free lunch all the time. So, if you can do this ASAP, that would be great.
Value Kicker profile picture
@Racer-X I only work for tendies
mag1205 profile picture
@Racer-X

Simply AWESOME.
Love your sense of HUMOUR.
Cheers
Denis III profile picture
@mag1205 I'm short again 2000@11.60.
P
PhilC
11 Mar. 2021
Is there a sector of Technology that does not face "significant competition"? BB has a steady CEO who has been pivoting the company for the last 3-4 years. they are just entering their growth phase, imho, and any buy under $10.00 looks like good value for a 2 year hold.
GreenEggs&Ham profile picture
@PhilC Chen has been CEO for almost 8 years. There has been nothing steady about his stewardship. Quite the contrary.

I will remind you when he took over in Nov 2013 he said it would take 18 months to turn BB around and be profitable.
How has that worked out? Maybe he meant profitable for himself.
P
PhilC
11 Mar. 2021
@GreenEggs&Ham i hear you, but he was pretty much talking a patent portfolio and building a company from scratch. long at 6.50 and content to relax.
RASTA NOW profile picture
@GreenEggs&Ham , the company is dead, isn't it?
r
I bought with a small position around here, leaving tons of room so I can average down to $5 if needed.
mag1205 profile picture
@rando44

I guess averaging BB cost down to $5 is a wishful thinking on your part.
Watch BB going $20 by year end.
Z
@mag1205 wasnt that last year? this year its 50
mag1205 profile picture
@Zumant

Ha Ha Ha

BB at $50.

NOT SO FAST
Z
So when BB lost Toyota it downplayed it by saying its concentrating on autonomous driving tech. So where is the "autonomous driving tech"?
Is Lincoln MKZ still running around the parking lot collecting those miles?

www.reuters.com/...

but we still have Ford. ohhh wait :) a little less ford now
RASTA NOW profile picture
@Zumant ,ok X out Toyota and F, who is left, nobody? Always searching for the negative spin
Albatross Investor profile picture
@Zumant

But the green balloon keeps expanding....
Z
Anyone has a list of car makers who still use QNX ?
2020 - lets say 20M NEW cars shipped with QNX
Subaru - 500K
Ford - 1M
....
....
others (small brands Fisker, chinese startups..) - less than 1M
B
@Zumant :

Here`s a quick snapshot of QNX automotive partners: twitter.com/...

Here is last years Analyst Summit Presentation you can use to compare: www.blackberry.com/...

BTW @kia Investment Research, you can look at slide 53 showing Cylance integration in the automotive sector specifically IVI and IVY.
sfinvestor profile picture
@~BigZ~

Based on management slidedeck, every company in this green earth is a "BUY"
Value Kicker profile picture
@sfinvestor True. Need to be a bit more skeptical @@~BigZ~
Z
Jailbreaking Subarus QNX
hackaday.com/...
J
@Zumant

From your referenced article:

'Eventually he could penetrate the filesystem of the update, and from there he could find that while the root user had a password there were two other accounts that while heavily locked down, had none. The discovery came that files on USB drives plugged into the system were given user-level execute permissions, at which point under the locked-down user he could execute arbitrary code from USB drives. He could then create and modify copies of the device’s filesystem which he could flash onto it, and thus place a modified password validation function into it and gain root access.'

So, the article references Harman-Kardon as the manufacturer of QNX for this (what year) Subaru? BB purchased QNX in 2011. So is the hack from a 2011 Subaru or before?

The article you reference is dated today but the embedded article is dated 2019.

To summarize, a 2021 article referencing an article from 2019 about software owned by a company that sold it to BB in 2011 is proof of what exactly?

An implementation of QNX with 2 of 3 critical passwords left blank (mistake) and privilege escalation to root permissions by an experienced hacker? The engineers that implemented this in the Subaru might want to add the 2 additional passwords before shipping the product in future (which would be our past from 10 years ago).

Fun fact. You can implement a firewall so that it can be hacked, owned, and turned upon its owner.

Its about a poor implementation of QNX in this article.

The interesting fact about QNX is contained in the final paragraph (of the same article):

'QNX is a real-time operating system with a long history of appearances in industrial and automotive applications. Readers with long memories may recall their demo floppies from the 1990s which packed a fully functional GUI, Internet connectivity, and modern (for the time) web browser onto a single 1.44Mb floppy disk. We’ve talked about it in the past in a little detail, as when someone made a desktop OS using it.'

How lightweight, and functional.

This micro-kernel POSIX compliant UNIX operating system seems like more than an RTOS, but so much smaller in size than one would want to implement in a place where space and processing power are limited such as anything that exists in the IoT world.
A
AMIL11
09 Mar. 2021
the author clearly looks in one part of the QNX as infotainment, the others are forgotten.... Im a embedded software engineer, he clearly overlooked and focus his attention on Ford dropping QNX for infotainment
A
AMIL11
09 Mar. 2021
QNX hypervisor will still be used even QNX infotainment will be displaced by Android. I don't think Android will get ASIL D certification as of the moment.
KIA Investment Research profile picture
@AMIL11

Amazon's own FreeRTOS has ASIL D certification. www.freertos.org/...

Why do you think this is unique to QNX?
J
@KIA Investment Research

@AMIL11 was speaking about Android and Google not about Amazon Kia.

Your suggestion, SAFERTOS - (missing Safety Integrity Level 1, 2, 4 compared to QNX)

Pre-certified to IEC 61508 SIL 3 for Industrial
Pre-certified to ISO 26262 ASILD for Automotive

QNX -

Safety Integrity Level (SIL) 1, 2, 3, 4 IEC 61508 bases SIL on the probability of failure per hour of operation.

Automobile Safety Integrity Level (ASIL) A, B, C, D ISO 26262 calculates ASIL based on the severity of the injuries that could result from an event, the likelihood the event will occur in normal operation, and how many drivers could control the situation to avoid the injury.

So QNX meets the 4 (four) requirements of the full kernel safety certification while SAFERTOS meets one (1).

QNX is unique because it does not contain SOUP (software of unknown provenance). Once certified, it is subject to controlled operating system upgrades by BB, it will remain safe with minimal testing required?

Does SAFERTOS have a Hypervisor? Compatibility with MAC-OS, Android, AGL through POSIX or any standard? Does it play well with others? QNX does.
LYogi profile picture
@JPHudson just go long @kia@KIA Investment Research and sit back and reap the rewards
Denis III profile picture
BB lost the Japanese car makers, now their biggest customer Ford. Seriously who is left? At an unbelievable 6 times revenues (to GME 2 times), and revenues drop to 500MM or less, stock price actually should be closer to 2$ a shares.

You have been respectfully warned.
p
@Denis III Why do you keep spreading the same lies, again and again.

Subaru (a Toyota-division) is using QNX, ok? Japanese, got it?

Stick to facts if you don't mind.
RASTA NOW profile picture
@Denis III , so go out and short it with all the cash you have otherwise go sit in the corner
Denis III profile picture
Ok y'all will come out of the woodwork with a WSB pop to 10+ but as always temporary.

I compared GME to BB as that is more legitimate than AMD to BB and surprisingly, GME is cheaper than BB, based on GME 2 times sales while BB is a whopping 6 time sales.

If BB reverts to the mean, they should be priced between 3 and 4$ even though I think they have been spinning their wheels and deploy assets to where they can grow. I have been saying for years that they should be liquidated where assets like employees can do real work and make real money.

Discuss.

NOT LONG Blackberry (nor short though I should). With FB and QCOM, I have enough tech.

ps. I am anxious to see GME and BB earnings coming soon.
Albatross Investor profile picture
@Denis III

We are already long.

Yes we pop up when the price pops because we think maybe the truth is finally out. But then we meet bears like you that are too scared to go short, claiming it is because they are just traders.

You don’t need to be bearish a stock to trade it. You could be neutral. But you are not neutral....you are quite bearish....yet you don’t see it worth shorting.

Thanks for the green light. I keep saying here over and over again.

Where are the shorts?!
mag1205 profile picture
Very cautious article on BlackBerry and fairly accurate in my opinion.
I don't think BlackBerry will come out with half decent ER later this month. BB investors better watch out because I don't see much happening this year at all.
BTW I am still long BB.
RASTA NOW profile picture
@mag1205 , FB. SETTLEMENT, REOPENING, HACKATON. just watch your eyeballs, you see them pop
Albatross Investor profile picture
@mag1205 I hope it drops do $3-6 a share. I will back up the truck like nothing in this world.
GreenEggs&Ham profile picture
@Albatross Investor Well heck yeah! I always hope for my investments to drop near all time lows. Thats savvy investing at it's finest.
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