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Affirm: Poised To Dominate The BNPL Market

Apr. 04, 2021 9:50 PM ETAffirm Holdings, Inc. (AFRM)23 Comments
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  • Affirm is one of many companies that is riding the “buy now, pay later” (“BYPL”) trend. This method of payment is becoming increasingly popular with millennials.
  • Affirm has multiple partnerships in place with major e-commerce players. The company is better positioned to be the BYPL of choice for large ticket items.
  • Affirm exclusively powers Shopify’s Shop Pay Installments. I believe in the long term Affirm would be the dominant option for all Shopify-powered websites.

Woman doing shopping online with digital tablet
Photo by Ridofranz/iStock via Getty Images

After rocketing more than 100% post-IPO, Affirm's (NASDAQ:AFRM) stock has dropped quite a fair bit. I wanted to analyze the company to see if an investment is warranted at this price.



This article was written by

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Nine to 5 by day. Hobbyist stock trader by night. I got an MBA and a CFA ... so that should count for something. I only care about my own greedy interests and I love feeding trolls. Not your financial advisor. Information for entertainment purposes only. Diamond hands are forever.

Analyst’s Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in AFRM over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Caveat emptor! (Buyer beware.) Please do your own proper due diligence on any stock directly or indirectly mentioned in this article. You probably should seek advice from a broker or financial adviser before making any investment decisions. I don't know you or your specific circumstances, therefore, your tolerance and suitability to take risk may differ. This article should be considered general information, and not relied on as a formal investment recommendation.

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