Entering text into the input field will update the search result below

TransUnion: Entry Into U.S. Sports Betting Tech Is A Milestone

Apr. 09, 2021 3:04 PM ETTransUnion (TRU)EFX, EXPGF, EXPGY, GAN5 Comments


  • The company's extensive data capabilities play heavily into its potential to serve sports betting operators with everything from onboarding, to granular data sets, fraud detection, and marketing heft.
  • Its technology in credit reporting can be marketed as an insurance policy against firewall breaching that can add to overall security.
  • Its move raises the stakes for the entire subsector of pick-and-shovel tech providers to sports betting platforms.
  • Looking for a portfolio of ideas like this one? Members of The House Edge get exclusive access to our model portfolio. Learn More »

"Data is the new oil… " recent trope around Wall Street.

For perspective, remember this date: Jan. 10, 1901. It's when a Texas wildcatter watched stunned as his well at Spindletop Hill near Beaumont, Texas, blew a gusher, pouring out a then unimaginable 100,000 barrels a day. From that day forward, the world changed. The immense surge of black gold that spewed out from Spindletop quickly poured upstream as it were, into the pockets of Wall Street traders snapping up shares of stocks that became Gulf, Texaco and what is now Exxon Mobil (XOM). Now take a leap forward to July 5,1994, the first day an online bookseller dubbed Amazon.com (AMZN) quietly unleashed its technology on book buyers around the world. And again, the world changed and is still changing as data migrates from the box on one's desk to the cloud.

Tucked in between these watershed events was by comparison only a trickle event, but by any means a game changing gusher as well. On May 10, 2018, the US Supreme Court struck down the PASPA law which had been the principal barrier to the states legalizing sports betting. The data revolution already was surging and the marketers of betting platforms leaped on its back with a growth arc no less powerful in its way than that original oil gusher more than 120 years ago.

Carl Icahn is said to believe that Wall Street reportage tends to exaggerate news. If bullish it goes into paroxysms of joy over certain stocks, if bearish, it growls dire warnings. But either way, too much reporting tends to hide gut level truths. It's between these Netherworlds of bloviating that true values can be dug out. And it's where guys like Icahn have made their billions seeing what blurs the eyes of others.


For in-depth and deep dive research on the casino and gaming sector, subscribe to The House Edge. New: Free excerpts from our book in progress "The Smartest ever Guide to Gaming Stocks" - free to existing members and new subscribers.

This article was written by

Howard Jay Klein profile picture
Leader of The House Edge
The single go-to source for gaming and sports betting stocks on SA
I am Howard Klein, Publisher and Publisher of THE HOUSE EDGE casino investment site on SA. Tip Ranks ranks me as 68 out of all 10,000 global gaming/leisure analysts, and my success rate is 77% with a 20% average return.

For 30 years I held senior vp and exec VP positions in major casino hotel operations among them Caesars, Ballys, Trump Taj Mahal and have done extensive consulting assignments for many others in the US, including the native American property Mohegan Sun, in Connecticut. I have also done special projects for Caesars Palace in Las Vegas. I was the founder and publisher of Gaming Business Magazine, first ever publication covering the gaming industry and have written extensively about the industry.

My two books are presently sold as Kindle ebooks on the Amazon site: MASTERING THE ART OF CASINO MANAGEMENT and THE GREAT AMERICAN CASINO BAZAAR. I have appeared on industry seminar panels and on national radio and television discussing various aspects of industry growth. I am a graduate of NYU's Stern School of Business and did work toward a Master's degree in economics at the Columbia School of General Studies.

MY INVESTMENT STRATEGY: Due to the necessities of my casino consulting business which encompasses many top gaming companies, I have placed my own gaming portfolio into a blind trust over ten years ago. At that time I instructed my money manager(who is a former industry colleague herself as well as a corporate lawyer and money manager) to follow my gaming investment strategy along these lines. 

1. I am a value investor first. Knowing the industry in depth I am able to plumb opportunities and problems others cannot see. Mostly I like to identify price ranges over given periods where I believe the market is asleep and I can buy in at the lowest possible risk. 2. I am a strong believer in management quality. Knowing so many top people in the industry allows me to evaluate which ones I believe have the "right stuff" to move a stock and which are populated by corporate drones. 3. I have instructed my manager never to trade on sugar high spikes in earnings or news per se but use the "string theory" I have developed which in brief, follows a skein of news and earnings releases over set periods of time for each stock and then move in or out. 4. I have instructed her to keep the portfolio diverse with holdings in four basic areas: Casino stocks in Las Vegas, Macau and the regionals, gaming tech stocks with real moats not just cute apps. 
I am pleased to announce that as of September 1, 2022 I am expanding my coverage to include entertainment stocks, a sector undergoing a massive revolution on many fronts. This has sprung loose many investment ideas in the space I expect to share with members. The coverage is added at no extra cost. 
I have been involved in the entertainment sector as well for decades involved in overseeing show and events in my properties as well as independent productions. I currently sit on the board of privately held Atlas Media Corporation, one of America;s premium non-fiction producers of tv and film programming.

Overall I have done immensely well and share my views with SA readers and more specifically with strong recommendations and gaming stock strategy analysis based on my network of industry contacts for subscribers to my SA Premium Site: THE HOUSE EDGE.

Analyst’s Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Recommended For You

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.