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Sizing Up comScore

Apr. 11, 2021 5:13 PM ETcomScore, Inc. (SCOR)22 Comments


  • comScore, Inc.’s recent recapitalization will save it ~$10 million a year in net debt service and free up $40 million of previously restricted cash.
  • These advancements come at a cost of a 115% increase in share count on a fully diluted basis.
  • Although unprofitable for nearly a decade, a projected rebound in two of its business segments and insider buying merited a deeper dive.
  • A full investment analysis follows in the paragraphs below.
  • I do much more than just articles at The Insiders Forum: Members get access to model portfolios, regular updates, a chat room, and more. Learn More »

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Photo by HAKINMHAN/iStock via Getty Images

"I find television very educating. Every time somebody turns on the set, I go into the other room and read a book."― Groucho Marx

Today, we take a look at a small analytics and ratings

Author's note: I present an update my best small and mid-cap stock ideas that insiders are buying only to subscribers of my exclusive marketplace, The Insiders Forum. Our model portfolio has nearly doubled the return of its benchmark, the Russell 2000, since its launch. To join our community and gain access to our market beating returns, just click on our logo below.

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The Insiders Forum profile picture

Our Model portfolio's return has almost TRIPLED the return of our benchmark since its launch!

The Insiders Forum's focus is on small and mid-cap stocks that insiders are buying. Some studies have shown that equities with heavy insider purchases outperform the overall market over time. The portfolio managed by Bret Jensen consists of 15-25 top stocks in different sectors of the market that not only are attractively valued but have had some significant insider purchases in recent months. Our goal is to outperform the Russell 2000 (the benchmark) over time.  Since its launch in the summer of 2016, the Insiders Forum's model portfolio has generated an overall return of 163.75% as of 09/22/2023.  This is more than triple the 46.56% return from the Russell 2000 over that time frame.

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Specializing in profiling high beta sectors, Bret Jensen founded and also manages The Biotech Forum, Insiders Forum, and the Busted IPO Forum model portfolios. Finding “gems” in the biotech and small-cap stock sectors, these highly volatile spaces proven hugely successful have empowered Bret Jensen's own investing portfolio.

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Analyst’s Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (22)

@The Insiders Forum

The stock price went down and down since you wrote this analysis. The CEO, that you mentioned was buying stock, left.

What do you think about the latest news?
@KFYY was a big believer they could turn it around, now I think only an acquisition will save them. They are running on fumes.
Interesting article
Kakophonix profile picture
In January 2017, we announced that YouTube will stop accepting most third-party measurement pixels globally starting May 21, 2018. We also announced that we are working with a small group of vendors (including comScore, DoubleVerify, IAS, MOAT, Nielsen, Kantar, and Dynata) to evaluate the re-certification of their pixels. Additionally, advertisers can enable YouTube reporting via the partners we have integrated with Ads Data Hub

Source: Google Ads Help
Kakophonix profile picture
@indale23 bet on comScore is a bet on winning horse. Google needs them... And today another contract...
@Kakophonix Yes, extremely undervalued right now!
Yes, it is a show me stock.
But it has a purpose and a method.
The recapitalization did not benefit me much, personally.

But it was necessary for the firm.

I just wish it had taken taken less than 7 years to upright this capsized vessel.
Laura Martin has $6 price target. She was way ahead of the curve on the MGNI breakout.

Most importantly, the CEO bought $700k worth of shares on open market a few weeks ago.
It was a good buy for him. He’ll make 100-200 % in less than 10 quarters. Perhaps much less.
"A special dividend - financed by debt"? Must have gotten the idea from the Biden administration.
Puke. All your information is already being gathered at no charge by FAANG. Explain to me how this business model works.
Not all the data is being gathered by FAANG. Just parts.

And worse, what is gathered is made available on a selective and skewed basis.

Google reports data that benefits it. FB reports data that benefits it. Amazon likewise.

Comscore is reliably 3rd party.
That has genuine value for advertisers and broadcasters and publishers.
11 Apr. 2021
I purchased shares a month ago at $3. Not sure if I want to continue holding, not seeing much upside here am I missing something
- no debt
- revenue greater than market cap
- ahead of the curve on cookie-less technology, which is in high demand.
- announcing new deals weekly
- huge movie business which will only get stronger during the recovery
- monopoly on the local tv market
- CEO purchased $700k in shares on open market 3 weeks ago

Tremendous risk/reward here.
Yes, patience. Your gain will not happen over night. Try a meme stock if you want a fast spin of the wheel.
My interest in this stock is not in the list you offer.
But rather, as a platform for AI cross platform media analysis in real time.
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