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Nu Skin Enterprises: New Year, Same Old Profit Almost Assured

Apr. 11, 2021 11:17 PM ETNu Skin Enterprises, Inc. (NUS)3 Comments


  • Income and revenues have sustained their rise throughout 2020, but costs weigh heavily on its potential upside.
  • Leverage does not play as significant a role in the firm’s operations, with liabilities only at 54.31 percent of assets.
  • Nu Skin has consistently given out dividends to its investors, while also increasing the amount in its latest pay-out in February.
  • Pandemic boosted the numbers for the firm; the call is for reduction of costs and more exhibits of sustained profitability.
  • Management movement (new CEO) for the company to be effective September 2021.
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Nu Skin Enterprises (NYSE: NYSE:NUS) is a Utah, United States-based holdings company included in the consumer discretionary sector which is listed in the New York Stock Exchange. According to its website, it has component companies under the umbrella holdings company listed in the

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Comments (3)

2020 was not a turbulent year for the MLM business model, it was a boom year, with many looking for financial salvation during lockdowns. The covid vaccine will likely remove any gains during the year as the work environment stabilizes.
@Virtue16 Could the reverse be true? As covid subsides and society opens up, more people will go out and will care about how their skin looks to others?
@agsserv As with most/all MLMs, the majority of sales are actually made to their own people, in the form of starter packs, or through self-consumption encouraged by the mantra of "being a product of the product". MLMs make no distinction between "retail" sales and "internal" sales, therefore any sale is a sale. The business model, therefore, is almost 100% dependent on recruitment.
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