Under Armour, Inc. (UAA) CEO Patrik Frisk on Q2 2021 Results - Earnings Call Transcript

Under Armour, Inc. (NYSE:UAA) Q2 2021 Earnings Conference Call August 3, 2021 8:30 AM ET

Company Participants

Lance Allega - SVP, IR & Corporate Development

Patrik Frisk - CEO, President & Executive Director

David E. Bergman - CFO

Conference Call Participants

Erinn Murphy - Piper Jaffray

John Kernan - Cowen and Company

Jim Duffy - Stifel Nicolaus

Brian Nagel - Oppenheimer

Matthew Boss - J.P. Morgan

Simeon Siguel - BMO Capital Markets

Sam Poser - Williams Trading

Unidentified Analyst - Citigroup

Operator

Good day. Thank you for standing by and welcome to the Under Armour, Inc. Second Quarter Earnings Webcast and Conference Call. At this time all participants are in a listen-only mode. After the speaker’s presentation there will be a question-and-answer session. [Operator Instructions]. Please be advised that today’s conference is being recorded. [Operator Instructions]. I would now like to hand the conference over to your speaker today, Lance Allega, SVP, Investor Relations and Corporate Development. Thank you. Please go ahead.

Lance Allega

Good morning and thank you to everyone joining us for Under Armour's second quarter fiscal 2021 earnings conference call. The information provided on today’s call will include forward-looking statements that reflect Under Armour’s view of its current business as of August 3, 2021. Statements made are subject to risks and uncertainties that are detailed in documents filed regularly with SEC and the Safe Harbor Statement including this morning’s press release both of which can be found on our website at about.underarmour.com.

It is important to note that the ongoing uncertainty related to COVID-19 and its potential effects on the global retail environment could continue to impact our business results moving forward. We may reference non-GAAP financial measures and information on today's call including adjusted and currency neutral terms which are defined under SEC rules in this morning's press release. You may also hear us refer to amounts under U.S. GAAP. Reconciliations of GAAP to non-GAAP measures can also be found in our press release, which identify and quantify all excluded items and provides our view about why in press release which identify and quantify all excluded items and provides our view about why we believe this information is helpful to investors.

Joining us on today's call will be Under Armour President and CEO, Patrik Frisk; and CFO, Dave Bergman. But before I hand it over to Patrik I would like to take a moment to recognize Carrie Gillard and the fact that this is her last earnings call with Under Armour. As an eight and half year veteran of this iconic brand and my partner in Investor Relations for the past four and half years, it's been a heck of a journey to say the least. On behalf of the entire Executive Team your determination, work ethic, and expertise has been truly appreciated and you will be missed. Can't wait to see all the great things you will accomplish in your next adventure. With that I'll turn the call over to Patrik.

Patrik Frisk

Thank you Lance and thank you Carrie. Good morning everyone and welcome to our second quarter conference call. At the halfway point of 2021 our better than expected results continue to validate that our multiyear transformation is working. With a stronger top and bottom line performance relative to our previous outlook, perhaps more importantly we're also driving high quality growth, margin expansion, and greater profitability against our pre-pandemic 2019 results. In fact, diluted earnings per share through the first six months of 2021 are greater than the full year 2019, so all in a great first half.

Reflecting on the past 18 months amid a historically challenging environment due to the COVID-19 pandemic, I am incredibly proud of Under Armour’s global team and the way we have worked to hold ourselves accountable to our strategic playbook. By continuing to sharpen our focus, the operating model and financial discipline we have ingrained within our culture, service a constant check in balance to deliver premium products and experiences to our consumers and customers. And by driving higher quality revenue through our constant plans of operational excellence and applying what we've learned consistently refining and orienting towards brand wide profitable growth means we are better positioned today to drive greater returns to our shareholders than we were before the pandemic started.

With sustained uncertainty related to COVID which as of late is trending unfavorably in key sourcing countries in Southeast Asia, the resiliency we've earned over the last year and half will continue to serve as an asset while we navigate the second half of 2021. In this respect, we're focused on the things we can control, staying grounded in our four strategic pillars, strengthening the Under Armour brand, improving our operating model, amplifying a D-to-C focused approach, and increasing our capacity to return greater profitability across the company. Starting with strengthening our brand and the proactive decision we've made to reinvest some of this year's upside into additional marketing efforts, this flexibility is empowering us to amplify our middle to top of funnel activations geared at increasing awareness, attraction, and consideration for the Under Armour brand. As we work to connect with new athletes and inspire existing ones, we are centered on our brand attributes; resilience, hard work, heart and edge. In the second half this will come to light more holistically as we illustrate the journey to compete through the process of training, setting goals, struggling, and ultimately realizing the results.

Through a team sports lens supported by consistent messaging via the only ways through, our third quarter activations highlight the importance of mental strength, an often overlooked aspect of training and its relationship to unlocking an athlete's full potential. Certainly, coming out of a long stretch of COVID restrictions and as team sports hopefully open up more broadly this fall, we believe this is a timely effort to draw consumers into the psyche that is uniquely Under Armour as we work to make them better. So starting this month via social media, TV, and streaming be on the lookout for Chase Young, Trent Alexander Arnold, Ty Harris and Nick Markakis among others helping to highlight mental training and the role it plays in achieving one's personal performance goals. As we say it at Under Armour, if you train your mind you train your game. So while there's still more work to be done to unlock our full marketing potential, I am pleased with the progress we're making in aligning our go to market with focused performers and the evolving needs of our key retail partners around the world, not to mention the incremental marketing investments we're making in 2021 are really geared at setting us up for more strongly in 2022 as awareness and consideration should lead to increased conversion as we strengthen our connectivity.

In product our strategy remains firmly rooted in an athlete's journey to sport leading with insights and data to provide solutions they didn't know they needed and now can't imagine living without. With quite a few products highlights during the quarter I will start by recognizing the incredible milestone that our partners at Virgin Galactic achieved a few weeks ago with their commercial flight into space. To play a part in pushing the boundaries of what is possible we are excited, we are excited to see what the future holds as new barriers get broken, inspiring all of us to strive for more.

In apparel, second quarter highlights included strong sell through of our ISO Chill running products featuring a UA innovation that keeps you cooler in hot conditions. We also saw a strong sell through in men's unstoppable bottoms and women's leggings, including Meridian and our no slip waistband technology. We also continued to build on its momentum as well with meaningful increases in our infinity and cross back products. And we also saw solid results in tops featuring our Rush technology. And finally, project Rock Apparel continued to build on its strong momentum as well with an excellent response to new products [ph].

In footwear, Flow Velocity performed well in all regions as did HOVR Phantom and [indiscernible], including significant growth against last year's already strong performance. Our charge pursued two in a certain nine footwear offerings also posted substantial numbers demonstrating continued success in our segmentation strategy to bring premium innovations across all price points. In Curry, we saw success on and off port with our Curry flow eight signature shoe as well as retro styles that we pre-released in APAC, all good signs or momentum as we work towards the launch of the Curry Nine late this year. And finally, the Project Rock free shoe, which combines Unidentified Analyst HOVR and Try based technologies for a highly comfortable and stable training platform was also a standout.

Switching gears to our next area of focus which is continuous operating model improvement. Our second quarter results demonstrate once again that our ability to service increased demand with efficient, effective execution is getting better. Creating product at the right price and getting into the right place at the right time is at the core of how we win. To empower this, the adage holds success is doing the common things uncommonly well. Simple perhaps, but precisely at the core of our strategic playbook and what we're obsessing on a day to day basis.

Turning to our regions, we believe it's most helpful to compare our results to 2019 since last year's second quarter was an incredibly unique period. And we believe this two year stack better represents some of the progress we're making in the overall performance of our business. Starting with North America, I'd underscore how happy we are with improving our ability to drive higher quality revenue through sharper segmentation, tighter inventory management, and delivering consistent service to our customers. Versus 2019 North American revenue was up 11% in the second quarter and about 3% for the first half of the year. Now in context, it's important to keep in mind that these comparable periods have some key differences including a significant increase in our direct consumer business offset by considerably lower sales to the off price channel, lower overall promotional and markdown activities, and supply constraints engineered to put us in a more advantage position in the marketplace. All of this of course is geared to continuing to lift the Under Armour brand to more premium level in our largest market. And to that point as evidenced by our gross margin results, this strategy is working.

From a channel perspective, we feel good about the pace we're earning back space with our key North American wholesale partners; driving fuller price revenue and showing up both digitally and physically in a more comprehensive way than ever before. Revenues from our owned and operated stores is up meaningfully in the quarter versus the same period in 2019 and includes improved quality and composition of sales. For the full year, we expect our North American business to be up at a low 20% rate compared to 2020. Versus 2019 North America will be close to the same revenue, which taking into consideration the factors I mentioned, less off price, lower discounts and promotions, and tighter supply constraints, along with our exit of undifferentiated retail, which starts in Q3, leaves me confident that we're setting ourselves up for improving brand wide profitable growth in 2022 and beyond.

Turning to our international business, we expect revenue to be up at a mid-30 percentage rate versus 2020 or up at a high 20 percentage rate on a two-year stack. In our Asia Pacific region, we remain laser focused on ensuring our brand remains firmly positioned in athletic performance, while staying agile in a quickly evolving marketplace. With second quarter revenue up 25% versus 2019 or up 35% for the first half on a two-year stack, our results gives us confidence that the additional investments we're making into marketing, CRM, digital activations, and store expansions are working to drive greater brand affinity and made a highly competitive backdrop.

Next up is EMEA, a region that is also seeing pockets of COVID resurgence but also delivered strong growth for Under Armour. Second quarter revenue was up 43% over 2019 and up 44% for the first six months on a two-year stack. Within D-to-C, we recently upgrade our e-commerce site platform to improve our capabilities and functionality as we focus on driving more seamless shopping experiences for our consumers. EMEA wholesale growth was balanced across our full price and distributor businesses. Looking at the rest of the year, we remain confident that our strategies to drive greater reach and connection to our consumers are working well.

And finally, our Latin America region where second quarter revenue was up 17% over 2019 or up 7% for the first six months in the two-year stack. As discussed in our last call, we have begun transitioning our business in certain countries through a strategic distributor model, which we expect to impact revenue more negatively in the back half of this year. So still working through this transition as we re-architect this business for improved consistency and we believe better profitability.

Switching to our third pillar, which is our focus on elevating our D-to-C business, with a 33% increase in revenue for the second quarter and a 32% increase for the first half versus 2019, we're pleased to see the results of our multifaceted strategies come to fruition. In conjunction with consumer behavioral shifts throughout the pandemic, and an even greater appetite for product and brand experiences that are personalized, unique, and premium we are advancing how we show up in stores and online to meet their needs. All of this of course starts with our retail and distribution teammates who are at the backbone of our business, playing an essential role in how we serve focused performers. Ensuring that they feel valued and appreciated, we increased our minimum pay rate to $15 per hour in our U.S. business as part of a larger effort that includes professional learning and development opportunities and additional incentive plans.

In combination, these actions will allow us to drive better connectivity across the consumer journey. From an owned store perspective, we experienced improved traffic trends and higher average selling prices in the quarter, driving better productivity and more normalized promotions. Longer term, we remain focused on building the capabilities necessary to become a best in class retailer by creating incredible experiences in our full price brand house stores and better leveraging our factory house locations to drive greater overall profit.

In our e-commerce business, revenue was down 18% in the quarter, a result that we anticipated being the most challenging of the year considering the shift to online in 2020 following the retail lockdown. That said, given the work we did to exit the highly promotional elements that this business experienced in 2019 along with the investments we made in our platforms and teams over the last 18 months, and we're very encouraged by a 53% second quarter increase versus 2019 or a 55% increase for the first six months on a two-year stack. To end, that we expect our e-commerce business to be up at a high single rate in 2021 and that puts our growth up nearly 50% on a two-year stack.

So to wrap it up, I'll end with our last area of focus, driving profitability to increase shareholder value over the long-term. Based on our updated full year outlook, which includes revenue being up at a low to mid-single digit rate versus 2019 and our adjusted EPS being up meaningfully, our strategy to return to profitable brand right growth is working. With a high quality and composition of revenue, including significantly reduced off price sales and less promotions and discounting, we're driving more productive dollars through our P&L, dollars that are contributing nicely to margin improvements and greater EPS, demonstrating the results of our transformation and the stronger foundation we have built over the past couple of years. And with that, I will hand it over to Dave.

David E. Bergman

Thanks, Patrik. At the halfway point of 2021, our second quarter results demonstrate that the strategies we've been executing against and the foundation we've worked hard to reset to increase Under Armour’s capacity to return sustainable, profitable growth to shareholders are working. Our operational execution has never wavered against an incredibly challenging and dynamic global market punctuated by COVID over the last year and a half. Our attention to Under Armour’s focused performers and delivering best in class innovations and premium experiences have never been sharper. And all of this has come together to target full year top line, bottom line, and working capital performance at better than pre-pandemic levels.

In the second quarter, revenue was up 91% to $1.4 billion compared to the prior year. Versus our previous outlook, this overdrive was primarily due to higher demand across our wholesale and factory house businesses. And of course, in general, our second quarter results were up against last year's significantly restricted retail environment due to the peak of COVID impacted store closures. From a channel perspective, our wholesale revenue was up 157% driven by broad based growth as we lap the most significant impact from the retail door closures in the prior year. Additionally, most of our Q2 wholesale overdrive was due to stronger sell through and higher demand in North America.

Our direct consumer business increased 52% led by 234% growth in our owned and operator retail stores, partially offset by an 18% decline in e-commerce, which faced a difficult comp as it was the primary business driver of last year's second quarter. Our licensing revenues were up 276% driven by increases in our North American partner business. By product type, apparel revenue was up 105%, driven by strength in our train, golf, and run categories. Footwear was up 85% driven by our run and team sports categories. And our accessories business was up 99% driven by hats, bags, and sports masks.

From a regional and segment perspective, second quarter revenue in North America was up 101%. In wholesale, we continue to drive lower markdowns with tighter inventory enabling fuller priced sell through. Within D-to-C, we saw strength in our owned and operated stores given the easier comparison to the prior year when most of our locations were closed for the quarter. This was partially offset by a decline in our e-commerce business, which conversely was up against a particularly tough comparison to last year.

In EMEA, revenue was up 133% driven by growth in wholesale and D-to-C with significant strength across our wholesale and distributor partners. Revenue in Asia Pacific was up 56% with balanced growth across all channels. And in Latin America, revenue was up 317%, driven primarily by lapping the store closures in the prior year. As we move into the back half of the year, we expect the transition of certain countries to distributor models to negatively impact top line performance, particularly in the fourth quarter.

Second quarter gross margin came in better than expected, improving 20 basis points to 49.5% driven by 570 basis points of pricing improvements due to lower promotional activity within our D-to-C channel, along with lower promotions and markdowns within our wholesale business which was significantly impacted by the pandemic in the prior year and 100 basis points of benefit due to changes in foreign currency. Offsetting these improvements was a 460 basis point negative impact from channel mix, primarily driven by a lower mix of e-commerce and a larger mix of wholesale, including a higher percentage of off price sales in last year when this channel was essentially closed for most of the quarter. Additionally, we realized 170 basis points of negative gross margin impact related to the absence of MyFitnessPal, which will remain a headwind throughout 2021. And finally, a 10 basis point negative impact within supply chain, as our continued benefits and product costs were more than offset by higher freight and logistics costs due to developing COVID related supply chain pressures.

Overall, versus our previous outlook for second quarter gross margin, we experienced lower than planned promotions enabled through higher demand along with driving more favorable pricing. SG&A expenses were up 14% to 545 million primarily due to higher marketing costs and expenses tied to store operations, given most retail locations were closed throughout the second quarter of 2020. Relative to our 2020 restructuring plan, we recorded 3 million of charges in the second quarter, an amount less than we had anticipated due to timing of specific executions such as the realization of lease and contract terminations. Throughout the plan thus far, we've realized 483 million of pre-tax restructuring and related charges. As detailed last September, this plan contemplates total charges ranging from 550 million to 600 million. It's important to note that all remaining charges are related to initiatives outlined in 2020, meaning nothing new has been added in 2021. For the quarter -- for the third quarter, we expect to realize approximately 40 million to 50 million in charges related to this plan.

Moving on, our second quarter operating income was 121 million, excluding restructuring and impairment charges, adjusted operating income was 124 million. After tax, we realized a net income of 59 million or $0.13 of diluted earnings per share during the quarter. Excluding restructuring charges, loss on extinguishment of 250 million in principal amount of senior convertible notes and the non-cash amortization of debt discount on our senior convertible notes, our adjusted net income was 110 million or $0.24 of adjusted diluted earnings per share. In this respect, we are proud to report that in the first half of 2021 we have already surpassed our full year 2019 diluted earnings per share. So in a great position to finish out 2021 was strength against pre-pandemic levels.

Inventory at the end of the second quarter was down 26% to 881 million, as we continued to drive improvements throughout our operating model, along with experiencing some inbound shipping delays due to COVID related supply chain pressures. Our cash and cash equivalents were 1.3 billion at the end of the quarter, and we had no borrowings under our 1.1 billion revolving credit facility. With respect to debt, during the second quarter, we entered into exchange agreements with certain convertible bond holders for 250 million in principal amount of our outstanding convertible notes and terminated certain related capped call transactions. We utilize net 247 million in cash, issued 11 million shares of our Class C stock, and recorded a related loss of approximately 35 million which is captured in other income and expenses. Post this transaction, 250 million of our convertible bonds remain outstanding.

Next, let's move on to our updated 2021 outlook, where based on better than expected performance in our second quarter, we flowed through the upside for a meaningful increase for our full year. That said, although recent consumer trends continued to track positively, we remain cautious with demand and the overall marketplace due to both the COVID-19 pandemic and developing manufacturing and logistics challenges in key sourcing countries in Southeast Asia. Accordingly, today's outlook is subject to our business continuing under the same general macros we've seen most recently with no significant shutdowns of manufacturing partners or retail or logistics disruptions, along with continuing improvements within the global retail landscape as we progress through the second half of 2021.

That said, let's start at the top with revenue, which we now expect to be up at a low 20s percentage rate for the full year. This reflects the low 20s percentage increase in North America and a mid-30s percentage increase in our international business. For gross margin, on a GAAP basis, we expect a full year rate to be up to 50 to 70 basis points against our 2020 adjusted gross margin of 48.6% with benefits from pricing and benefits from changes in foreign currency being partially offset by the sale of MyFitnessPal, which carried a high gross margin rate along with higher expected freight expenses. The gross margin improvement relative to our previous outlook is due to improving benefits within pricing, partially offset by increased freight expense related to poor congestion and logistics costs, which remains a rapidly evolving situation.

Versus 2020, we expect a high single-digit rate increase in SG&A, a rate that is less than half that of our revenue growth. As laid out previously, it's important to remember that specific to 2021 we are taking advantage of our improved outlook and proactively making incremental investments, particularly in marketing to build even deeper connections with our consumers. Additionally, the other significant part of the overall increase in SG&A is higher incentive compensation, which is up against 2020 when we realized significant reductions against target levels. All in, of this expected high single-digit rate increase in SG&A in 2021, on an absolute dollar basis, about one half of this is related to incremental marketing, one third related to higher incentive compensation, and the balance related to our other underlying SG&A. On a two-year stack, the most significant drivers of SG&A dollar growth are the incremental marketing investments and higher incentive compensation we expect in 2021.

Beyond these items, our underlying SG&A is planned to be up only slightly against 2019’s base. As we look ahead, remaining disciplined around SG&A and striking the right balance between growth, productivity, and profitability is our top priority. With that, we now expect operating income to reach 215 million to 225 million this year, or 340 million to 350 million on an adjusted basis. Translated to rate, we expect to deliver an operating margin of approximately 4% or an adjusted operating margin just north of 6% in 2021. All of this takes us to an expected diluted earnings per share of $0.14 to $0.16 or excluding restructuring charges, the loss on early extinguishment of convertible senior notes, and non-cash amortization of debt discount on these convertible senior notes, we expect adjusted diluted earnings per share of $0.50 to $0.52 in 2021.

In summary, our full year outlook reflects the combination of the overdrive we've realized in the first half of 2021 along with improvements across our business, positioning us to deliver growth and stronger profitability relative to 2019. Next, before giving more color on how we're thinking about the balance of the year, I'll highlight some headwinds that impact us more directly in second half of 2021, including lower expected sales of our sports masks, supply and demand constraints, the absence of MyFitnessPal, lower expected sales to the off price channel, changes to our Latin American operating model, and the exit of undifferentiated retail, which began in the third quarter.

Looking at quarterly flow, we expect third quarter revenue to be up at a low single digit rate and the fourth quarter to be relatively flat to finish out the year. Next, we expect third quarter gross margin to be up 130 to 150 basis points due to pricing benefits and channel mix as we anticipate lower promotional activity and lower sales to the off price channel. These benefits will be partially offset by the absence of MyFitnessPal, higher expected freight costs, and changes in product mix driven by lower sales of sports masks. For the fourth quarter, we expect gross margin to be down due to negative impacts from the absence of MyFitnessPal, channel mix driven by lower licensing revenue, and product mix driven by a higher percentage of footwear and lower sales of sports masks. Bringing this to the bottom line, we expect third quarter adjusted operating income to be 95 million to 105 million or $0.13 to $0.15 of adjusted diluted earnings per share.

So to close out, operational excellence, flexibility, a strong balance sheet and consistent financial management when combined form a model that's allowed us to transcend pandemic challenges proficiently. Looking at the next six months and to setup all these accomplishments provide for us going into 2022, we believe Under Armour is well positioned to deliver on our next chapter of profitable growth. With that, we'll turn it back to the operator for your questions. Operator?

Question-and-Answer Session

Operator

[Operator Instructions]. And your first question comes from the line of Erinn Murphy from Piper Sandler.

Erinn Murphy

Good morning. I guess my first question Patrik it's for you on North America. You talked about seeing that region get close to 2019 levels despite some of the structural and strategic changes that you've made. Can you just share a little bit more about what surprised you year-to-date to the positive on the underlying growth here in this region, and then as we exit 2021, how are you thinking about the long-term growth algorithm for North America?

Patrik Frisk

Hi, Erinn. Thanks for the question. We think in general, the ability that we've had to execute, if you remember a year ago, we talked on this call about how we were going to continue to drive our innovation and go to market pipeline and continue to become more consumer centric and focus on being able to deliver across all channels better. I see now the results of that really playing into it. And that in combination with the demand constraints that we've put in to make sure we're putting the right product in the right place at the right time is playing out with the consistent messaging that we've been able to deliver against. Then I think the consumer patterns, of course, were very hard to predict in 2021 versus 2020. And I think we have been pleased with how the consumer has returned to some degree right into full price retail and our outlets and also continued to shop online, our ability to fulfill demand in terms of doing a better job of delivering a better experience, better product, better messaging more consistently is really what you're starting to see the effect of. So really at the essence of it is our strategy is working and we're able to execute against it. When we look a little bit forward into next year, I think the way to think about the current environment is there's a lot of uncertainty, right? And Dave highlighted this in terms of what we're seeing with the development on COVID-19 here in the back half. We've built resiliency and an ability to adapt to be agile and we're ready for twists and turns in the road, but we're not going to sway off our strategy of direct consumer focus, the focus performer, and being the best we can be in athletic performance.

Erinn Murphy

Great. Thank you. And then if I can follow-up just on the supply chain. It's obviously been very challenging for everyone really. Can you share kind of what you're seeing real time, how much longer are the lead times coming out of Southeast Asia and I think going back to your Investor Day, Vietnam was maybe 23% exposure back then, what is that now and is there any work around that you're needing to do to secure steady flow or as best of a steady flow of inventory as possible? Thanks.

Patrik Frisk

Yeah. I think first of all, and I think it's a developing situation, I think that's something we're all dealing with across the industries, I should say. And you're right, we did talk about it in our Investor Day and at that point, it was a little bit lower than it is today. We're really happy with how we have planned our sourcing strategy and we talked about that actually at the Investor Day and we've continued down the path that we have talked about. Where we're not reliant necessarily in all categories is so much on APAC. We have a very balanced sourcing strategy across the world and today Vietnam for example, that you mentioned is about a third of what we do, but it's split right a little bit between apparel and footwear. And it's important to note that we also have a good presence in Europe, Middle East, and as well as South America, Latin America in terms of our sourcing strategy. So we're well balanced. Does that me we're not going to have potential issues developing, well we've in our outlook here given our current view, and of course, things will continue to develop. But again, agility here and a well-balanced sourcing platform probably puts us in a maybe a little bit better position than most, but it's going to be a developing situation.

Erinn Murphy

Thank you so much and all the best.

Patrik Frisk

Thanks, Erinn.

Operator

And your next question comes from the line of John Kernan of Cowen.

John Kernan

Excellent. Thanks for taking my question. Patrik, can you talk about the returns you're clearly earning on the top of the funnel in performance marketing, investments you made in the first half of this year, how we should think about them in the back half of the year, particularly within North America and how that fits into the revenue guidance for the back half of the year?

Patrik Frisk

Yeah, I think you -- thank you, John. I think Dave and I and the team now are starting to feel really comfortable with the capabilities that we have put place in terms of our ability to read and react as it relates to the messaging and the media that that we're seeing through our roaming models. And what that means now for the back half and one the reasons that we're choosing to invest is that we're understanding so much better what happens to every dollar that we put into the marketplace. And we have seen an opportunity based on not just the first half this year, but also back half of last year and the investments we have made that there's an opportunity for us to drive media efficiency more in the upper funnel. So that means, perhaps not so much driving more revenue this year, but really preparing ourselves for the future. So putting money into the top of the funnel so to speak to drive the brand, which will give us a payoff down the line and we're not just doing that in North America, we're doing it also in Europe in specific countries as well as in China. And we believe that that's really important for us right now to continue to enhance the brand and we believe that with the capabilities that we've built, we're now able to do that in a very measured and strategic way and looking forward to ramping it up here in the back half.

John Kernan

Understood. Dave, maybe one for you. The business generated at 9% adjusted operating margin in the first half of this year. It's the highest the company has ever generated by far. Just curious, the path to a double-digit operating margin doesn't seem that far away, can you talk to the drivers that you think will get there, we've never seen the business lower from a margin standpoint in the back half of the year as we have relative to the front half. I'm just curious given how strong your margin performance was in the first half, if you could talk to the long-term drivers back to that double-digit operating margin and any timing around that would be helpful as well? Thank you.

David E. Bergman

Yeah, John. I think maybe I'll take that in two parts. I mean, if you think about playing out the back half of this year, we mentioned a lot of the back half headwinds around whether it be my MyFitnessPal, demand constraints, differentiated retail, etcetera that are going on in the back half from a revenue perspective. We also mentioned some of the pressure on gross margin in the back half relative to some of the additional freight and logistics costs, etcetera. So, some of those things are coming into play in the back half of this year and then also as Patrik just highlighted, we're heavying up marketing a fair amount in the back half of the year as well from a spend perspective. And then last I would just point out that D-to-C as a higher percentage as we get towards Q4 that brings with it more operating and SG&A costs as well. So, there's a lot of things coming into play relative to kind of the tempering operating margin in the back half of the year versus the front half of the year. As we think about playing that forward, we are absolutely driving down that profitable growth journey now and we're excited about that and we do believe that we will be able to get to a double-digit operating margin in the future. We're not ready to speak to what year that will be. But I mean, there are a lot of different opportunities to be able to get there, whether it's continued improvement on kind of gross to net revenue with the health of the business that we're driving, whether it be continued gross margin opportunities relative to D-to-C mix increasing and continued scale and costing benefits from that. And then also obviously, we've done so much work on the SG&A and cost based front that we really look forward to be will leverage that heavily as we step into 2022 and beyond. So a lot of different opportunities there that we will be excited to be able to speak more to in the future.

John Kernan

Awesome, thank you.

David E. Bergman

You are welcome.

Operator

And your next question comes from the line of Jim Duffy from Stifel.

Jim Duffy

Thank you. Good morning, guys. Couple of questions for me. Lot shifting stands in the environment, right. I'm trying to understand the impact of stimulus. Can you guys maybe speak to what you saw with retail door productivity cadence across 2Q and into July?

Patrik Frisk

Hi Jim, I'll kick it off. It's Patrik here.

Jim Duffy

Thanks, Patrick.

Patrik Frisk

Yes, it's good to talk to you. I think the way to think about stimulus is that it certainly had an effect on the consumer keeping the consumer in the market. We think that that's now also as we think about August, September, and especially Q3 here, turning into what could be a more, I got to be careful what I say here but a more normalized back to school perhaps in terms of we think that for us as a brand, the back to school and also the back to sports, right, back to team sports is going to be an opportunity for us specifically. So, I do think that the stimulus has played an effect of course here on the first half of the year. We think that as things maybe normalized here a little bit more in terms of the pattern of the consumer, that's going to help drive business in the second half of year. I don't know if you want to add little bit more color there Dave.

David E. Bergman

No, I think you covered it pretty well.

Jim Duffy

Great. And then Patrik it's really encouraging to see the brands successfully engaging with consumers in the U.S. and selling more coal price. How does this leave you thinking about pricing power, is it too soon to ask consumers for more on like for like products or do you feel the brand is in a position to price for value and offset some of the rising input pressures?

Patrik Frisk

I think it's -- the way to think about it, I think is that as we are now in this year and from an Under Armour perspective, what we clearly are seeing as everything comes together for us, is that we're able to sell more full price product at lower discounts and our gross to net is continuing to improve. And you see that coming through in the gross margin. I think in the future though, as you kind of think about that into 2022 and beyond, there's certainly opportunity for us to have some power if you like in terms of the brand continuing to improve to also raise prices. And we'll do that as we always try to and I think we'll have more opportunity now as we become stronger as a brand. And so more to come on that.

Jim Duffy

Thank you.

Operator

And your next question comes from the line of Brian Nagel from Oppenheimer.

Brian Nagel

Hi, good morning. Congratulations.

Patrik Frisk

Thanks Brian.

Brian Nagel

So the question I want to ask and it's a bit of a follow-up to some of the other questions, but I mean there's a lot of cross currents in the consumer environment right now. And a lot of companies have been putting up good numbers. You're doing so here on the back of significant reposition investment you've made over last few years or so. So as you look at the business today and given what's happened in the back half, how much do you think this acceleration of strength we see in the first half of 2021 is a reflection of what Under Armour has been doing to reposition? And then on top of that, are you seeing evidence that the new product in your distribution is really helping drive these top line gains?

Patrik Frisk

Yes, hi, Brian. It's Patrik. That's a great question and I think what we're really proud of at Under Armour is the balance that you see coming through. And our growth is balanced and it's holistic, right. If you think about our ability to grow across all of our regions, grow across our categories, and to do that everywhere with a better gross to net, our ability to execute, to get the right stuff, to the right place, at the right time and to be able to build franchises especially in footwear, something we never were able to do before and I will just like to point out here specifically in the run category, I think in the last few years we've done a great job instilling a franchise mindset on our HOVR platform, where we now have six or seven franchises and we're now into things like the Sonic 4 and the Machina 2 and the Infinite 3 and so forth. And this year layering on top of that in a pandemic year, kind of halfway post pandemic year whatever you want to call it, actually an -- expression in terms of a franchise with the flow that came out in early spring that did incredibly well. What was interesting for us was the fact that the HOVR platform continued to perform incredibly well, especially the Machina at $150. So you now have running shoe at $160 and we just introduced a Flow Velocity FC few weeks ago and that is also cranking. So, I think it isn't as easy as saying that we're just following the trend. I think that we're doing all of the things I just talked about with constrained demand, with making sure that we are being -- running a better play in terms of profitability and execution. So it's really truly I think a holistic approach from Under Armour. And what I think we're proving out is that this focus that we put in place around athletic performance, the focus performer, sticking to that strategy, being consistent, executing well is now playing out.

Brian Nagel

That’s very helpful. Appreciate it Patrik. And then a follow-up question. As we head towards back to school, again you talked a little bit about this with your outlook comments. But, have you seen any as we start to have this sort of say resurgence of COVID in certain markets across the country, have you seen any disrupting to your businesses that's happening?

Patrik Frisk

Well, I think currently we see it more from a Southeast Asia perspective, as it relates to store closures for a little bit, for example, and the supply chain that we talked about before. We're not necessarily seeing it yet with the consumer, I think in North America. But it is a little muddy, right. Because you've also got back to school happening so people really have to get out there to get stuff. So I think it's a little early yet here in North America. Does that mean it's not going to come? I don't know. I think your guess is as good as mine. I think the way we're approaching it though is the fact that what I'm seeing from our teams here at Under Armour is an incredible resiliency and an ability to adapt and be agile in this pandemic situation. And it's built that resiliency for us. So we're ready to be able to navigate twists and turns here in the road going forward with that agility and the new operating model we have. We have very strong leadership that are able to execute at every level. But we do believe and that's what Dave called out in his remarks that it's going to be twists and turns in the road here as we look in the back half of this year for sure, and it's going to be a little bit different depending on where you are. Europe is in and out a little bit. North America is still holding, but probably it's going to be few twists and turns and then we have the supply chain in Southeast Asia to deal with. So it's a very fluid moment right now, I think in terms of what's going to happen next.

Brian Nagel

Alright, appreciate all the color, congrats. Thank you.

Patrik Frisk

Thanks, Brian.

Operator

And your next question comes from the line of Matthew Boss from J.P. Morgan.

Matthew Boss

Great. Thanks and congrats on a nice quarter as well.

Patrik Frisk

Thanks, Matt.

Matthew Boss

So Patrik, maybe as we think about potential for the more normalized world that you laid out that hopefully we see in the back half and beyond, I guess maybe where do you see product execution, product opportunity across the apparel and footwear today versus how best to think about the evolution of your game plan on the product side as we think about 2022 and beyond?

Patrik Frisk

Matt, thank you for that question. It's one of my favorite questions because one of the things that's so exciting about Under Armour right now is our innovation pipeline. And we talked to you guys as I said here to Erinn earlier today, we decided last year as we went into the pandemic that we were going to execute on our innovations and our go to market, which is what we've done. I think this increased laser focus that we have on consumer centricity is also helping us understand how to cadence things, how to tune things, and how to really drive not just our innovation, but our go to market holistically. So we have now learned as a brand, how to drive franchises in footwear. We have also learned how to drive specific initiatives like Curry, like the Rock, but we've also learned how to do all of that executing excellently all the way upstream. So for us, it's really about continuing the play now. Stick to the strategy, execute the play, stay consistent, spend a little bit more in marketing to drive the brand, and when we come out of this pandemic, we're going to be ready for growth.

Matthew Boss

And maybe just as a follow-up, David on the expense side, what level of revenue growth do you believe is necessary to leverage SG&A multiyear, if we were just thinking or looking for a baseline about how to think about the model going forward, revenues to expenses, how best to think about it?

David E. Bergman

Matt, it's a great question. At this point, we've highlighted how outside of marketing and outside of incentive compensation this year we expect underlying SG&A to only grow 2% to 3%. And that that same underlying SG&A versus 2019 is just growing slightly. So I think those are pointing towards where we've been able to drive that cost base towards. I'm not saying that that's what the growth will be next year, but I'm saying that we are into a much, much better place and I think Patrick and I combined with our leadership, really have the right financial discipline and understanding, combined with enterprise mindset to make sure that we're prioritizing our investments and not letting that cost structure get to much larger standpoint at longer term. So we're continuing to look at each spend, we're continuing to prioritize, we're continuing to also invest in the key areas that we believe are critical for our growth. But at the same time, we've got to make sure that we continue to leverage. So I think we're well positioned as we go into 2022 and beyond. There's a really solid understanding around the leadership of how to drive that growth more profitably going forward and that's what we're going to be looking to do.

Matthew Boss

That's great color. Best of luck.

Patrik Frisk

Thanks Matt.

Operator

And your next question comes from the line of Simeon Siguel from BMO Capital Markets.

Simeon Siguel

Thanks. Hey, everyone. Good morning, congrats on the ongoing progress really, nicely done. Patrik, if I can go back just to contextualize the North America comment. So, having North America revs almost hit 19 it is really fantastic. To your point about the difference in the health of those revs, can you just speak a little bit about how the 21 AUR and units would compare to 2019 and that was in that full year guide, and then you've touched on it, but maybe how are you thinking about as you move forward, AUR going forward just as we think through our channel mix and the different implications of the quality of sale? Thank you.

Patrik Frisk

Yes, thank you. I would say that in general, gross margin tells the story here to large extent and your AUR are positive more or less across the board. And we believe that there is -- we talked a little bit about pricing power here before, we believe there's opportunity for us as we go forward. And what's exciting is some of the examples I've given already in terms of footwear for example, the ability for us to push upward right in terms of the $160 flow for example, that just came out this year. And we tend to forget that if you back up to 2018 when we launched a HOVR platform, which was really our first foray into a concerted effort at driving into the run category and footwear category if you like. We started at that point at $100 to $120. We then took ourselves up into $130 to $150, and then we now went up into $160, that kind of thinking and progression as we drive franchises also in apparel, whether it is in our rush technology, or in our ISO Chill technology. It is the same sort of thinking, right? We're building franchises, we're building an ability to drive the AUR up over time as the brand gets stronger and the teams are now doing an excellent job both of orchestrating that play because it is an orchestration at the end of the day. You've got to do it in a very determined and appropriate way and everything's got to come together and I think that is what you see as an ability to execute on that from the brand. So that should give everybody optimism for the future.

David E. Bergman

I think maybe one further comment too on North America, when you compare it back to 2019 we're getting close to that same level, but that's also with cutting our third party off price liquidation channel. Pretty close doing half since 2019. So even with that headwind, being able to get back to that level and do it in a much more premium way and less promotional way is something that we're really excited about.

Simeon Siguel

Perfect. Yeah, that's what I was trying to figure. It would seem that even on the same level you're doing it on fewer units. So speaking to the health comment, does that make sense? And then Dave, sorry if I missed you. Did you guys, just to the mass business from last year, can you remind us how large it was just so that we understand the underlying growth rate that's embedded in the guide for the rest of the year?

David E. Bergman

Yes. I appreciate the interest in that. It was definitely a decent business for us that we built up a lot in the back half of last year and it continued to be a reasonable business for us in Q1 and Q2. And we are expecting that to diminish a fair amount in Q3 and especially Q4 of this year and it is a driver within our accessories product category, but we haven't been giving the exact dollar percentage of that amount.

Simeon Siguel

Got it. Alright, thanks a lot guys. Congrats and best of luck for the rest of the year.

Patrik Frisk

Thanks Simeon.

Operator

And your next question comes from the line of Sam Poser from Williams Trading.

Sam Poser

Good morning. Thank you for taking my questions. I first would just -- I want to just understand when you talked about demand constraints or are we really looking at supply constraints that built into the guidance?

David E. Bergman

So, Sam this is Dave. Great question. And I would say that to be honest, it's a little bit of both. We definitely employed demand constraint that we started to go into a little bit last year from a planning perspective, but the real impact is coming into this year relative to buying much, much tighter demand especially with certain accounts, non-premium accounts or things like that that we've been stepping out of. So there certainly is a demand constraint impact going on that we're expecting to be bigger in the back half of the year and we're doing that for the right reasons. But in addition, yes, our forecast does contemplate some of those supply chain pressures. We are seeing a little bit of delays in some of our products and that could lead to some cancellations here and there and other pressure points. So we have included that in what we expect in our outlook for the back half of the year to a reasonable degree. So it's a little bit of both.

Sam Poser

Okay, two more. And just one quick follow-up on that. Your exposure to the Southern part of Vietnam where most of the issues are right now. What kind of exposure do you have there and when would that impact the supply going forward taking out of it all the truck issues and all other things, just trying to focus on that?

Patrik Frisk

Yes. Sam, I think coming back to the fact that we have about one third of our supply chains coming out of or our supply coming out of Vietnam and about half is about half and half of apparel footwear. And currently, we have experienced some things happening already, right, from Vietnam in terms of what the impact is not just on the actual manufacturing, but also to your point the logistics and some port congestion and container availability and other things. But I couldn't give you at this point an exact number from South versus North to be honest with you. It's about a third in total that we have coming out of there, but we're monitoring it. And as you know, it's a very fluid situation right now in terms of what's currently going on and how that thing is spreading.

Sam Poser

Thanks. And then lastly, I think it is developed to John Kernan’s question. On the marketing, you're spending a lot of marketing to build for the longer-term, which I appreciate, but are you -- it sounds like based on the results that you saw in the second quarter that some of this long-term marketing is turning into -- you're getting short-term benefits on this long-term marketing. And if that's so, how much of that maybe be built into the back half guidance?

Patrik Frisk

Yes, Sam absolutely. We are seeing some of it that's clear. And it's not just in North America. It's also we are seeing some of that happening in EMEA as well. And in terms of that expectation because of everything that we're playing out in terms of demand constraint and how we're thinking about inventory levels and how we're driving that, we don't really have an opportunity to let's say, drive a tremendous amount of upside based on the marketing. Would you agree with that Dave or would you say it differently.

David E. Bergman

No, I mean, again, most of that spend and that increased investment that we've been opportunistic around and planned for in the back half of the year is more top of funnel brand related marketing. It's not as much related to direct e-comm or things like that. So, we do expect more of that benefit to be in 2022 and beyond, but obviously some of it helps with brand awareness and consideration in the current year. And we are probably seeing some favorability from that. But again, the back half of the year, we do have to be careful with the supply chain pressures we just talked about and some of the delays and impacts of that could have along with the other headwinds that we outlined.

Sam Poser

Thank you very much and continued success.

Patrik Frisk

Thanks, Sam.

Patrik Frisk

Operator, you there?

Operator

Yes. Our last question comes from the line of Paul Lejuez from Citi.

Unidentified Analyst

Hi guys. This is Kelly on for Paul. Thanks for taking the questions. Looks like your revenue guidance in this year suggests North America sales will be down call it low to mid and the back half of the year versus 2019 it was up in the first half. I was just curious if you could help us understand the impact of exiting differentiated retail in North America within that guidance and any more detail on the strategy, how many retail partners do you have, how many do you expect to exit over time, and should we expect you to guys any bigger accounts or will this be smaller independents? And then just lastly, how much do you expect to recapture within your own D-to-C channel? Thanks.

Patrik Frisk

Yeah. I mean, the outlook that we have for North America does contemplate a bigger impact in the back half of the year relative to the demand constraint work, but then also exiting the differentiator retail, we've been in that kind of 12,000 to 13,000 door range that we're going to be working down towards about 10,000 doors. And that is in process. A lot of that is the work that we're driving through and the changes that we're implementing this year. So most of that will be behind us. And that exit is not really a huge part of the headwind, but it is a factor. And when you think about those accounts again, the accounts that we're exiting, most of them are not large partners. Most of them are going to be partners that we feel are not supporting the brand as well. They're not as aligned with focus performer, there could be some very low volume or low margin doors for us. And so we're being very strategic on how we approach that. And although the number of doors that we're decreasing is significant because a lot of them are smaller volume, it doesn't have as dramatic of an impact on revenue for 2022 and beyond.

Unidentified Analyst

Got it. Thanks. And then you mentioned some shelf space gains with key retailers in North America, which is great to see. Could you just elaborate on how exactly that's materializing, is it in your core apparel business, footwear, men's, women's and just more broadly, which area of the business are you feeling most optimistic about further shelf based gains as we look to the back half and beyond?

Patrik Frisk

I would say it's broad and it's across categories and it's happening incrementally season over season. And a lot of it is with the new product that's coming out, right? That's driving the brand, the innovation. And it's great to see that it's happening also in footwear right now. So for us, we're going to continue that. And that is the plan. We're going to earn back the shelf space and better sell throughs, higher AUR, better gross margins. All of that stuff helps, right to drive and that's why it's also important for us to do this extra marketing spend this year is to continue to also make sure that we're driving the awareness and consideration to help our wholesale accounts so that we can ultimately earn back even more shelf space. But we're making good progress. I'm very, very pleased with it. It's again very balanced, very holistic, and very much broadly for the brand. So it's good news and more good news to come hopefully.

Unidentified Analyst

Great. Thank you and congrats.

Patrik Frisk

Thanks.

Lance Allega

Thank you. That will conclude our second quarter earnings conference call. Thank you very much.

Operator

This does conclude today's conference call. Thank you for your participation. You may now disconnect.