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Planet Fitness Appears Expensive, But Still Has Potential To Double

Aug. 03, 2021 5:40 PM ETPlanet Fitness, Inc. (PLNT)9 Comments
Kevin Zeng profile picture
Kevin Zeng


  • COVID-19, while devastating, is an opportunity for Planet Fitness to emerge as a faster-growing, more established player, just as it did in 2008.
  • Even in the face of growing e-fitness trends, Planet Fitness is poised to gain extensively, with the potential to double by the end of 2022.
  • Today’s environment thus presents a rare opportunity to purchase Planet Fitness shares at an incredible discount.

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Planet Fitness Wall Street Grand Opening
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This article was written by

Kevin Zeng profile picture
Student at UC Berkeley fascinated by markets; VP at Tribunal Capital and incoming Point72 academy analyst.Follow me here and on Twitter (@kzeng0408) for weekly ideas and thoughts surrounding the market. Check out kevinzeng.co if you want more frequent updates on what I'm up to, as well as my models, research, and thoughts.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of PLNT either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (9)

InvestForValues profile picture
Compared to mid-tier gyms (~$70 monthly memberships) like Gold Gym, LA Fitness, and Lifetime Fitness.

LA Fitness has offered $25/month plans for years and Gold's is usually around $50.
Planet Fitness to Buy Franchisee Sunshine Fitness for $800 Million
I know they overpaid on this one, and would love to know how much
money the insiders made to close this deal ???
Great article. As a former franchisee that sold 18 locations for millions to private equity, I can attest to your points. Also since the pandemic , I’ve personally made over $2M on the stock buying and selling in 4 different tranches. Dropped to $25 at one point. What a gift!
@Romans 8-28 would you buy today at 92 ?
and the markets crashing ?
Planet fitness is teetering right before a massive crash
@Not4Real The stock was $72+/- on August 4th, 2021. It is $95+/- on November 8th, 2021.
Kevin Zeng profile picture
@Not4Real shoulda listened to me smh
Amazing and astute analysis
Don't overthink it...Planet Fitness seems to be a commoditized product with no pricing power, trading at absurdly high multiples, and on the wrong side of secular change in the form of e-fitness.
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