Affirm Holdings' Moat: Why The World's Largest Retailers Want Affirm

Investi Analyst profile picture
Investi Analyst


  • The story and thesis behind Affirm have drastically changed with the announcement of two new deals with the world's largest companies.
  • Amazon and Apple could easily have built an in-house BNPL; instead, they chose to partner with Affirm.
  • What is Affirm's Secret Sauce and Moat? This article will discuss their competitive advantage over Klarna and Afterpay.
  • This article surmises to answer the question behind why these Mega-Tech companies want Affirm as well as the key risks to monitor.
  • The math has completely changed for Affirm's future trajectory.

man hand holding screen shot of Amazon application
kasinv/iStock Editorial via Getty Images

Investment Summary

Last week, Affirm (NASDAQ:AFRM) announced it was partnering with Amazon to Deliver Pay-Over-Time Option at Checkout for Amazon (AMZN) customers. According to the release on Affirm's website, "Select Amazon customers now have the option to split

This article was written by

Investi Analyst profile picture
Equity Research Analyst conducting comprehensive analysis into the best companies.Led Data Analytics technology projects within the Banking Industry. Background is in Business and Finance/Economics.--1) I write for the Seeking Alpha community2) I share short daily insights on Twitter | 3) Personal full write-ups on Substack |

Disclosure: I/we have a beneficial long position in the shares of AFRM either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Recommended For You

Comments (53)

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.