Harley-Davidson Struggles To Reach Other Demographics

Aug. 31, 2021 11:04 AM ETHarley-Davidson, Inc. (HOG)10 Comments
Andrew Cournoyer profile picture
Andrew Cournoyer


  • While 2020 was a rough year for Harley-Davidson, the downward trends are evident for the company at large.
  • This famous motorcycle brand has struggled to reach international growth and expand the demographic reach.
  • While the valuation is in line with this reality, I would need a much larger margin of safety with such prominent issue still to face.

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Harley-Davidson (NYSE:HOG) is the most iconic American motorcycle brand and one of the largest brands in the country. For a very long time, Harley-Davidson was known as the pinnacle of the motorcycle world, but in recent

This article was written by

Andrew Cournoyer profile picture
Graduate from Plymouth State UniversityB.S. Business Admin./Minor EconomicsRetail Investor Long Term (5+ years) & Value Strategy

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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