Harley-Davidson Struggles To Reach Other Demographics

Aug. 31, 2021 11:04 AM ETHarley-Davidson, Inc. (HOG)10 Comments
Andrew Cournoyer profile picture
Andrew Cournoyer
761 Followers

Summary

  • While 2020 was a rough year for Harley-Davidson, the downward trends are evident for the company at large.
  • This famous motorcycle brand has struggled to reach international growth and expand the demographic reach.
  • While the valuation is in line with this reality, I would need a much larger margin of safety with such prominent issue still to face.

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Introduction

Harley-Davidson (NYSE:HOG) is the most iconic American motorcycle brand and one of the largest brands in the country. For a very long time, Harley-Davidson was known as the pinnacle of the motorcycle world, but in recent

This article was written by

Andrew Cournoyer profile picture
761 Followers
Graduate from Plymouth State UniversityB.S. Business Admin./Minor EconomicsRetail Investor Long Term (5+ years) & Value Strategy

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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