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IBUY: After The Downside, An Upside Becomes Realistic

Aug. 31, 2021 11:17 AM ETAmplify Online Retail ETF (IBUY)ONLN
Chetan Woodun profile picture
Chetan Woodun


  • IBUY aims to obtain at least 70% revenues from online sales.
  • After an upbeat performance in 2020 and at the start of the year, investors' enthusiasm for the ETF has cooled off.
  • In order to assess prospects for 2021 and beyond, I consider industry reports, especially those pertaining to online retail, as well as inflation concerns.
  • There is potential for a 13.7% upside by the end of this year.
  • In the worst case scenario that travel should be severely impacted by COVID variants, IBUY can rely on its Online Marketplace assets.

Online shopping and digital marketing concept, Woman using digital tablet with shopping cart icon on screen on dark background.
ipopba/iStock via Getty Images

The Amplify Online Retail ETF (NYSEARCA:IBUY) tracks the EQM Online Retail Index, which aims to obtain 70% or more of revenues from online sales. Additionally, the fund comprises payment processors like PayPal (

Data by YCharts

This article was written by

Chetan Woodun profile picture
My aim is to provide differentiated insights, whether it is for investing, trading, or informational reasons. For this purpose, I am not a classical equity researcher or fund manager, but, I come from the IT world as the founder of Keylogin Information and Technologies Co. Ltd. Thus, my research is often backed by analytics and I make frequent use of charts to support my position.I also invest, and thus, in this tumultuous market, I often look for strategies to preserve capital. As per my career history below, I have wide experience, initially as an implementer in virtualization and cloud, and I was subsequently a team leader and project lead, mostly working in telcos.I like to write around themes like automated supply chains, Generative AI, telcos Capex, the deflationary nature of software, semiconductors, etc and I am often contrarian. I have also covered biotechs.I have also been an entrepreneur in real estate ( a mediocre one), a business owner, and a farmer, and dedicate at least 5 hours per week to working on a non-profit basis. For this purpose, I help needy families by providing sponsored work and contributing peer reviews and opinions for enterprise tech.I have been investing for the last 25 years, initially in mutual or indexed funds before later opting for individual stocks. Got a lot of experience in the 2008/2009 downturn when I lost a lot due mostly to wrong advice. Since then I do my own research and have fallen in love with Seeking Alpha because of the unique perspectives it provides to someone investing hard-earned money as well as access to some of the best analysts.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of IBUY either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

This is an investment thesis and is intended for informational purposes. Investors are kindly requested to do additional research before investing.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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