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Facebook: Controversial, Yet Inevitable

Oct. 07, 2021 9:30 AM ETMeta Platforms, Inc. (META)AAPL22 Comments


  • Apple's iOS policy changes continue to haunt Facebook as the reduction in social media giant's ability to provide targeted ads reduces advertising ROI for digital marketers and business owners.
  • However, the rise of influencer marketing (Instagram), e-commerce, and the potential monetization of WhatsApp should allow Facebook to grow its revenues at a brisk pace for many more years to come.
  • Mark Zuckerberg realizes the power of gatekeepers (such as Apple and Google), hence, Facebook's push for AR/VR (metaverse) dominance.
  • Facebook's stock is massively undervalued, and it remains one of the best buys among large-cap tech stocks.
  • Looking for a helping hand in the market? Members of Beating the Market get exclusive ideas and guidance to navigate any climate. Learn More »

Instagram, WhatsApp, Facebook and other Apps on iPhone screen

stockcam/iStock Unreleased via Getty Images


Facebook (FB) is an undervalued cash cow, and I have said this repeatedly in the last eighteen months after exploring each of Facebook's business lines (BTM's research notes on FB). After

Facebook Balance sheet


Amid all the noise surrounding its business practices, Facebook continues to generate massive amounts of free cash flow from its business. As the company further monetizes high-value assets like Instagram and WhatsApp, Facebook's free cash flow will continue to compound at double-digit growth rates for the foreseeable future. If Facebook's AR/VR products win mass adoption, investors are in for a treat.

Facebook free cash flow


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Analyst’s Disclosure: I/we have a beneficial long position in the shares of AAPL, FB either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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